Snapchat is an incredibly popular social network that is used by millions of users. 78% of users between 18 and 24 use Snapchat every day to share content with other users. 90% of Snapchat's audience is between 13 and 24 years old. According to recent research, more than 70% of American teenagers said they use Snapchat.
With the help of the advertising platform in Snapchat, companies can display their ads to the audience they are intended for. The main task of ads in Snapchat is to be creative and high-quality, because advertisers have only 6 seconds to interest the user.
Snapchat, like other social media advertising platforms, offers to set a specific goal for an ad campaign. In accordance with the selected goals and budget, the platform offers the appropriate advertising format. The advertising budget on Snapchat starts at $3000 per month and can change depending on the type and purpose of the ad campaign. At the same time, the ROAS of advertising campaigns is on average 15-20% higher than for similar ads in Instagram.
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