ONLINE FITTING ROOMS FOR ONLINE CLOTHING STORES

#case
USA, UK, UA, RU
Features of the project:
  • Field-specific audience;
  • Multi-stage pipeline to the target action on the site;
  • Using different platforms to move the user around the pipeline;
  • Difficulties in building a custom pipeline to the goal.

Advertising campaigns were launched June 2020

Website: Astrafit.com

# Problems

Increase the number of applications; reduce the cost of the application;

# Solutions
  1. Analysis of existing data in analytics systems, study of the audience and its behavior on the site. Also, a briefing was held with the customer about the target audience that the company directly faces. The main targeting regions, demographic indicators, audience interests and so on are identified.
  2. Issuing technical tasks and setting up the correct operation of site analytics. The peculiarities of the site structure led to difficulties in setting up analytics, so we had to resort to the help of developers. The main target action, at the first stage, was the application on the site, after which the user receives a confirmation letter about the creation of the user account by email.
  3. Audit of the technical components of the site and third-party platforms on which the user performs targeted actions. Making recommendations for the site that can help increase the conversion rate and improve the behavioral indicators of site users.
  4. Create an audience based on available data and statistics. As well as gradual optimization and testing of new targeting audiences, creatives, texts, etc.

After drawing up a portrait of the target audience, we managed to segment it by demography, behavior and interests into 5 main groups. This segmentation made it possible to create personalized banners and text for each group.

The first launch of advertising campaigns gave satisfactory results, which told us about the right vector of promotion.

After adjustments and detailing of the target audience, the KPIs improved: the number of conversions increased by 43.1%, the cost per conversion decreased by 39.9%.

 

Based on the results of gradual optimization, narrowing of existing audiences and testing of new segments and regions in July, KPI indicators have the following values:

 

An increase in the number of applications by 70.9%, a decrease in the price per application by 6%.

The main solution to the problem of finding the target audience was the maximum segmentation in the direction of the business that needs the services of our client.

As a result of segmentation and differentiation of the audience and the product, we have a large branched account structure, which allows us to clearly control fluctuations in KPI indicators and eliminate drawdowns.

 

Tools

GTM

Facebook pixel

Google Analytics

Facebook ads

Read more
Results
  • More than

    70%Growth in the number of applications

  • Less than

    6%Reducing the cost of the application

OPEN
TO
NEW
Start working With UAATEAM
Please fill in the fields marked with
Get a special offer
Please fill in the fields marked with
Start working with #UAATEAM
Budget guidelines
USD
  • USD
  • ГРН
Please fill in the fields marked
Thanks for your request!

Our manager will contact you as soon as possible. In the meantime, you can read our cases.

Thanks for your request!

Our manager will contact you as soon as possible. In the meantime, you can read our cases.

Send resume
For what vacancy
Upload file
UP