CRO - it's a service which aim is to increase the conversion rate of some landing pages on the website or all the website.
Some marketers usually do just some parts if this complex. For example, they can launch A/B tests or UI/UI analysis. But to get good results and increase conversion rate – the service should be done in complex.
There are a lot of benefits, which clients will receive as a result of service implementation: get more sales, increase CR, decrease CPA, scale advertising campaigns. Also, you should consider, that the effect of the service is long-term.
Also, what is very important, you don't need to change your website during the tests or before it. All the changes need to be implemented after we receive correct results and data about best-performed elements.
The service of CRO includes next steps:
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