Advertising campaigns were launched in February 2014
- To attract customers to various product groups - To increase sales, to reduce transaction cost
Major focus was put on search campaigns in Google AdWords and BingAds. Advertising campaigns were created with the aim of attracting customers.
All the customer’s previous advertising campaigns were put on hold during the work on the project. New campaigns with more appropriate structures, expanded semantic core, redrafted advertisements, and added extensions were launched.
Dynamic remarketing, Product Listing Ads as well as Google Display Network were launched in AdWords.
Such sources as Facebook, Instagram and AdRoll were added later. Separate special occasion promotional activities are launched from time to time.
116%Increase in the number of conversions
50%Increase in the conversion rate
44%Increase in traffic from SEM
16%Increase in average time on website