Advertising campaigns were launched January 2023
technical website optimization;
improve website visibility on search results;
get more relevant traffic;
increase total amount of conversions;
CostaCover is a family business specializing in the development and creation of self-adhesive wallpaper – peel-and-stick wallpaper. The company offers unique and stylish wallpaper designs that can be easily stuck to walls without the use of glue. SEO promotion has to generate more sales and traffic on its website.
2. About 25 domains link to costacover.com. DR of the site is 2:
Initially, we carried out a comprehensive technical SEO audit of the CostaCover.com website. Our goal was to uncover any technical glitches or errors that might impact how easily the site shows up on search engines. We also put together a list of suggestions for smoothly transitioning the site to a fresh Shopify theme. Using these findings, we created a detailed set of tasks for our programmers. Their job was to address and fix all the problems we identified.
Here are a few examples of the issues we found:
We gathered a range of keywords, selecting those relevant to our promotional targets. Our main aim was to zero in on keywords with low competition (KD) and high frequency within the niche. We also worked on identifying any keywords that were missing from our existing landing pages.
To enhance search engine optimization, we examined the site’s structure. This allowed us to fine-tune it, identify key product categories, and enhance the overall user experience.
We meticulously optimized every single page on the site, ensuring keywords were strategically placed in headings, subheadings, meta tags, and page content. We also created new, informative content designed to engage our target audience. These efforts resulted in improved optimization for each page and increased relevance for search queries.
Here’s a rundown of the tasks completed during this phase:
We delved into a comprehensive analysis of competitors within the self-adhesive wallpaper production sector. This allowed us to pinpoint potential avenues for expanding the site’s structure and introducing new collections. Ultimately, these actions will heighten the site’s visibility and competitive edge.
Leveraging insights from our competitor analysis, we introduced new subcategories based on wallpaper colors. We also optimized existing subcategories to enhance site navigation and broaden the range of search queries through which the site can be located.
The following are examples of keywords with which we managed to expand the semantic core to create new collections not previously used on the site:
Cword link example:
We consistently released blog articles featuring informative keywords to draw in specific traffic and enhance our presence within search queries. Moreover, we revamped outdated articles that were experiencing dwindling traffic to ensure the content remained current. This approach enabled us to capture the attention of potential customers seeking insights into self-adhesive wallpaper. Consequently, these individuals had the potential to transform into valuable CostaCover customers.
Here’s a snapshot of a blog article as an illustration:
As a result, the following results were achieved during 7 months of work on the project:
An increase in the main quality indicator of the DR site and an increase in referral mass. (At the beginning of work with the project, the site had about 25 donor domains. The DR of the site was 2):
The site’s promotion remains ongoing, with the SEO team persistently dedicated to enhancing the site’s ranking, drawing in fresh customers, and amplifying its online visibility.
Google Search Console
Google Search Console
156%Organic traffic increase