SEO-WEBSITE PROMOTION FROM SCRATCH

#case
Ukraine
Main features of the project:
  • New project
  • Highly competitive topics
  • Local business (Kyiv region)

Advertising campaigns were launched in September 2020

Website: farmax.com.ua

# Problems

Reaching the TOP, increasing visitation level, increasing conversions with an average receipt of $10 or more.

# Solutions

Our Agency started working on the Farmax project in September 2019. During the audit, it became clear that the site has many errors and shortcomings that are important for successful SEO promotion in search results. Namely:

  • the website is new;
  • download speed is slow;
  • text content was missing;
  • meta tags were not optimized;
  • product filters and much more are not optimized.

After studying the competitors for this project in the TOP 10, we saw that to achieve the same positions, it is necessary to conduct a pool of work on internal and external site optimization. Such as:

  • it is necessary to increase the quality of the link mass;
  • write content on site pages;
  • optimize the site as a whole for search engines;
  • reduce the download time of the website on desktops and mobile devices.

First of all.A technical task was compiled for the programmer to finalize the site. Developers needed to implement the following changes:

  • increase the speed of loading pages of the website;
  • correct the site code and layout;
  • make it possible to configure indexing and optimize product filter pages;
  • configure technical files robots.txt and sitemap.xml.;
  • embed code for tracking e-Commerce in Google Analytics.

After the developers made the necessary changes, we built a semantic core for some of the priority pages and current products.  Configured generation of meta tags that are registered for priority pages manually.

Text content was written and published on the site categories.

After working with on-page optimization, we started working on external site optimization.

Our SEO specialists purchased links: article anchor links, PBN links, non-anchor links on forums and from social networks to site pages from high-quality donors.

We worked with Google search suggestions.

Reviews were published on Google maps.

Results achieved in 3 months

Growth of visitation level from organic search by 2,900%:

Growth of achieved goals from organic search by 400%:

 

Increase in the number of transactions from organic search by 400%:

 

Site revenue growth from organic search by 900%:

 

The number of requests in the TOP 3-10-30 is growing rapidly:

 

The number of backlinks to the website is also growing:

 

At the moment, work on SEO promotion of the project continues.

Update 30.06.2020

During the next 3 months of work (January-March) on site optimization and promotion, we:

– added new bugs to the programmer’s technical assignment, which are regularly found on new sites;

– filled the website with content;

– increased the link mass with article and forum links;

– mixed it with comments and links from social networks;

– published reviews on Google maps;

– worked on brand awareness.

As a result, at the end of March, we received such results for another 3 months of work:

Growth of visitation level from organic search by 450%:

 

Growth of achieved goals from organic search by 1000%:

 

Increase in the number of transactions from organic search by 600%:

 

The number of requests in the TOP 10-30 has increased significantly:

 

The number of backlinks to the website is also growing:

 

Tools

Ahrefs

All Positions

Google Analytics

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