Apple Search Ads
The Apple Store is a huge repository of apps, books, music, and movies that is available to all Apple users around the world. Promoting your app in the App Store is not an easy task. After all, you need to understand who your target audience is and offer them to download your app, and this should be done at the right time.
With Apple Search Ads, your chances of success with your app in the App Store increase many times. After all, now when searching, the user will see your app in the first position, and not the app of your competitors.
More than 70% of users use the App Store search to find the app they need. And, as you know, users download more often those apps that are in the top ten. All who are below – almost have no chance of being downloaded or seen by users. The conversion rate of Apple Search Ads reaches 50%!
You can choose where to display your ad, on your iPhone or iPad, when to display your ad (set a schedule).
Advertising in the App Store works according to the usual CPC model. This means that payment is charged only after the user clicks on the ad and goes to the page of your app.
Leave a request and we will contact you to discuss options for launching your advertising campaigns on Apple App Store.
Intent at the point of download
Apple Search Ads place your app at the top of App Store results, in front of someone who is already looking for an app. That is the highest-intent moment in the entire mobile funnel, which is why conversion rates here beat almost every other acquisition channel for apps.
Campaign structure
We separate brand defence, competitor terms, category discovery and Search Match, so each has its own bid logic and budget. Search Match is used deliberately as a discovery engine, with converting terms graduated into exact-match campaigns and the rest negated, rather than left running as a catch-all.
Custom product pages and creative
Different keywords imply different expectations, and Apple lets you serve a different product page per ad group. Matching screenshots and copy to the search term lifts tap-through to install materially. Apple’s custom product pages documentation covers the limits and setup.
Measuring beyond the install
Cost per install is a vanity number if those users never return. We optimise against post-install events and retention using your attribution provider, and report cost per active user. Apple Search Ads are usually one part of a wider paid mix managed under PPC management.
