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Apple Search Ads

Promote your app on App Store and get more installs

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Apple Search Ads

The Apple Store is a huge repository of apps, books, music, and movies that is available to all Apple users around the world. Promoting your app in the App Store is not an easy task. After all, you need to understand who your target audience is and offer them to download your app, and this should be done at the right time.

With Apple Search Ads, your chances of success with your app in the App Store increase many times. After all, now when searching, the user will see your app in the first position, and not the app of your competitors.

More than 70% of users use the App Store search to find the app they need. And, as you know, users download more often those apps that are in the top ten. All who are below – almost have no chance of being downloaded or seen by users. The conversion rate of Apple Search Ads reaches 50%!

You can choose where to display your ad – on your iPhone or iPad, when to display your ad (set a schedule).
Advertising in the App Store works according to the usual CPC model. This means that payment is charged only after the user clicks on the ad and goes to the page of your app.

Leave a request and we will contact you to discuss options for launching your advertising campaigns on Apple App Store.

Stages of implementation

We put in a lot of effort to ensure the project's success. Here are the key stages of the implementation process.

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Stage 1 Check current performance

We conduct an analysis of the current effectiveness of the project in order to have a starting point in the promotion.

Stage 2 Competitors research

Let's see how the competitors are advancing and what they are using.

Stage 3 Check tracking

We check the correctness of the tracking and analytics settings.

Stage 4 Prepare ads

We prepare ads for your advertising on App store.

Stage 5 Launch campaigns

We launch advertising campaigns and proceed to optimization.

Stage 6 Reporting and communication

Reporting takes place in 2 formats: short reports once a week with completed items and plans and full reporting for a month with analysis of results.

Stages of implementation

We put in a lot of effort to ensure the project's success. Here are the key stages of the implementation process.

Our #Services

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PPC advertising

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SEO

Promotion of your site in the organic search results of Google, Bing or Amazon and work on business reputation.

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CRO

Optimizing the conversion rate on your site without increasing your advertising budget.

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Consultation

Let us answer your questions about promoting your brand online.

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META advertising

Advertising your brand in social networks with a target audience based on interests or behavior.

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Web analytics

Setting up web analytics on your site or app to track conversions.

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Professional approach

Your project will have at least two dedicated specialists: a manager focused on strategy and a technical expert. This ensures the project runs with maximum efficiency.

The best solutions and expertise

With over 10 years of experience managing campaigns worldwide, we've built expertise across a range of areas. We leverage this knowledge to optimize and enhance your campaigns.

Flexible terms

We offer flexible terms of collaboration based on your needs and the range of services you choose. Our goal is to ensure a smooth and effective partnership.

Effective communication

Project communication is handled through your preferred method—messenger or email. We provide brief weekly updates and a detailed monthly report with a thorough analysis of the results.

Why you should choose UAATEAM

FAQ

Answers to Frequently Asked Questions

Here, you'll find answers to the most common questions our prospective clients ask.

How does Apple Search Ads work?

Apple Search Ads allows you to create ads based on keywords relevant to your app. When a user searches for those keywords in the App Store, your ad may appear at the top of the search results. You can set a budget and bid on keywords, paying either per tap (Advanced) or per install (Basic).

Can I target specific user demographics with Apple Search Ads?

Yes, with Search Ads Advanced, you can target users based on demographics like age, gender, location, and device type. This helps you reach a more specific audience that is more likely to download and engage with your app.

Can I run Apple Search Ads for apps in multiple countries?

Yes, Apple Search Ads can be run in multiple countries and regions. You can create separate campaigns for each country or region and tailor your keywords, bids, and targeting to the specific audience in each market.

How does budget and bidding work in Apple Search Ads?

In Search Ads Advanced, you set a daily or total budget and bid on keywords based on how much you’re willing to pay per tap (CPT). For Search Ads Basic, you set a maximum monthly budget and a maximum cost-per-install (CPI), and Apple automatically places your ads within that budget.

What are the different types of Apple Search Ads?

There are two main types of Apple Search Ads:

  • Search Ads Basic: Simplified, automated ads for developers with monthly budgets up to $10,000. You pay only for installs.
  • Search Ads Advanced: Provides more control over targeting, keywords, and bidding. You pay per tap (CPT) and can set up detailed campaigns to reach specific audiences.
What are the key metrics to track in Apple Search Ads?

Key metrics include:

  • Impressions: The number of times your ad is shown.
  • Taps: The number of times users tap on your ad.
  • TTR (Tap-Through Rate): The percentage of impressions that resulted in taps (Taps ÷ Impressions).
  • Installs: The number of times your app is downloaded after a tap.
  • CPA (Cost Per Acquisition): The cost for each install.
  • ROAS (Return on Ad Spend): The revenue generated for every dollar spent on ads.
What is CPT (Cost Per Tap) and CPA (Cost Per Acquisition)?
  • CPT (Cost Per Tap): The amount you pay each time someone taps on your ad. It is used in Search Ads Advanced campaigns.
  • CPA (Cost Per Acquisition): The amount you pay for each app install resulting from your ad. It is used in Search Ads Basic campaigns.

ARE YOU READY TO IMPROVE YOUR PROJECT WITH #UAATEAM?

We will be happy to discuss your project, along with your main goals and objectives. You can schedule a meeting with one of our managers.

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