Category Archives: Analytics

How to use GA4 for SEO

How to use GA4 for SEO Google, the largest search engine in the world, processes daily billions of search queries. Google is a valuable resource for businesses and advertisers who want to better comprehend their audiences because it handles so much information. As the world advances toward a more private Internet experience, however, the rules […]

eCommerce Shopping Cart Optimization

eCommerce Shopping Cart Optimization Customers anticipate a flawless online buying experience as the demand for eCommerce websites grows. You must execute eCommerce shopping cart optimization in order to do so. A smooth checkout process is required to deliver this experience to an ever-increasing number of digital shoppers. Fortunately, thanks to recent technological advancements, building the […]

These 30+ website optimization tools will help you grow your website

These 30+ website optimization tools will help you grow your website To sustain long-term growth, it is crucial to continuously optimize your website. Your most important weapon in the fight for visitors and conversions is your ability constantly to improve your website. User expectations and the competition change, so you need to be able to […]

Heatmap Apps to Increase Shopify Store Conversions

Heatmap Apps to Increase Shopify Store Conversions Shopify is a popular platform to host e-commerce websites. There is not much information available about optimizing Shopify-hosted E-commerce sites from the client side. Sometimes, you might need to understand how visitors navigate your website, what catches their attention, and what draws them away. You’ll find the right […]

Hotjar Installation on Shopify

Hotjar Installation on Shopify Shopify is an e-commerce platform that is well-known. It is easy to open a Shopify shop. Online businesses cannot interact with customers in person so it is more challenging to increase leads and revenue. It’s also more difficult to identify what draws shoppers to your store. Heatmaps can be one of […]

10 Best Practices for Shopping Cart Page Optimization

10 Best Practices for Shopping Cart Page Optimization It’s not known how many people abandon their shopping carts. Some studies claim that 80% of people abandon their shopping carts, while others say it’s closer to 65%. Because of industry differences, it is impossible to determine the exact abandonment rates. The Baymard Institute compiled an astonishing […]

How to install Google Optimize on Shopify

How to install Google Optimize and do AB testing Shopify Google Optimize allows you to build and run A/B tests and personalization experiments. Optimize is a tool that helps increase conversion rates and improve user satisfaction. It works similarly to other tools such as Optimizely, VWO Unbounce, Convert and Convert. Optimize is unique because it offers all […]

How to setup cross-domain tracking in Google Analytics 4

Cross-domain tracking on Google Analytics 4 Cross-domain tracking in UA is something you’re probably familiar with. Most configurations are done at the code level (e.g. In gtag.js or in GTM(GA tags). Many web analysts and marketers were confused by this confusion. Cross-domain tracking on Google Analytics 4 is much easier. This guide will demonstrate how to set […]