Heatmap Apps to Increase Shopify Store Conversions
Shopify is a popular platform to host e-commerce websites. There is not much information available about optimizing Shopify-hosted E-commerce sites from the client side. Sometimes, you might need to understand how visitors navigate your website, what catches their attention, and what draws them away. You’ll find the right tool with a heatmap.
What is a Heatmap?
Heatmaps show where most visitors clicked, browsed, and returned to. Scroll heatmaps show how far visitors have traveled before leaving, as well as whether or not they reached your top products or CTAs.
These heatmap tools can help you analyze website issues and make adjustments to improve customer experience and convert more customers. This will help you identify the areas that are most popular with customers in your Shopify store.
Here’s a list of heat map-generators that can help optimize your store. Let’s get started!
Heatmaps have many benefits
Let’s look at how heatmaps can help Shopify shop optimization.
Instant Overview
Heatmaps, despite having other analytics benefits, are able to immediately alert you to any serious issues on your website.
Heatmaps that display clicking habits of your users are available by clicking here. Scroll heatmaps show your pages’ average visibility. Heatmaps of user interaction reveal the areas that are most attractive to visitors. Heatmaps that track mouse movements are used to track them. Geo heatmaps, which show users’ locations in pseudonymous ways, are the final.
Visual Approach
Heatmaps can be as precise as spreadsheets but heatmap visuals have a better performance than Excel’s columns and rows of statistics.
An Excel spreadsheet might reveal which links have the lowest click rates, or which pages have higher bounce rates and spend more time on them than others.
However, the spreadsheet statistics will not reveal Why. The same statistics can be analyzed in a properly designed heatmap. This could indicate that a link is becoming difficult to see or that a high bounce rate can be explained by a low visibility page.
It’s easier to learn
While surveys and questionnaires are useful, we all have biases. Heatmaps on the other hand can be used to show users’ navigational patterns, which may be considered immediate feedback.
Heatmaps and A/B Testing can be used together to improve your knowledge without being intrusive. You are able to evaluate design options before they are released to a wider audience. This will help you avoid offending your users.
Chooses that Improve the Bottom Line
Heatmaps help business managers make better web design decisions to increase sales and engagement. Heatmaps are about increasing revenue. Heatmaps are all about increasing revenue. This is evident by the wide use of heatmap online diagnostic tools.
Top Shopify Apps Heatmaps Apps
Hotjar
Hotjar is an excellent tool to display your customers’ online activity. Hotjar combines analytics with review features to give you a better understanding of how to make your website more user-friendly and productive.
Analytics tools allow you to monitor user activity by allowing you see what visitors do. Evaluation tools let you hear what consumers say (by polling them using surveys).
Hotjar Features
Heatmaps:
Recording:
Surveys:
Feedback:
Pros
- Quick customer insights.
- It is easy to use.
- Traffic view with accuracy
- Software features are constantly improved.
- Certified GDPR and CCPA
- Many integrations
Cons
- There is less flexibility with free features.
Pricing
Free Trial: Free Plan for Life
Prices: $39 per month.
Hotjar can be used to convert Shopify stores. Read our article: How to Increase Shopify Store Conversions. Leverage Hotjar, Google Analytics & Littledata.
Crazy Egg
Crazy Egg makes it easy to create a website without spending a lot of money. With a simple and intuitive interface, Crazy Egg is easy to set up and use. You can quickly modify your website based on your visitors’ usage habits.
Crazy Egg Features
Heatmaps:
Confetti. Find out where people click and what attracts them there.
Scroll maps. These show how far users scroll down, so you can see when they leave the site.
Overlays. Additional information on each element of your website.
Get a list of reports. You can see only numerical data about the number of clicks on your website elements.
Pros
- Visual representation of user behavior
- It is clear which elements of your content get the most interaction.
- Simple implementation on-site
- The tool has a great UX and UI.
Cons
- It is necessary to find a better way to organize historical snapshot data.
- Price increases
Pricing
30-day Free Trial
Prices: $24 per month.
Smartlook
Smartlook, a qualitative analytics platform for mobile and website, has helped over 200,000 companies from all sectors and industries to answer the “whys” behind their user behavior. Why are they not using a feature? Why don’t they use a feature? It is now possible to do without guessing.
Smartlook Features
- Recording.
- Website and mobile heatmaps
- Events.
- Funnels.
- Analytics and reporting.
- Retention tables.
Pros
- Clear insights can be gained by recording visitor behavior.
- Keep track of the activities and return users.
- You can distinguish between random browsing and deliberate actions.
- Analyze funnel conversion statistics.
Cons
- A variety of small bugs — they are not dangerous but can cause some problems.
Pricing
10-day free trial. You can also get a free plan.
Prices: $31 per month.
Mouseflow
Mouseflow, a behavior analytics tool, helps UX professionals, product managers, digital marketers, startups, small businesses, and corporations increase website engagements in order to increase conversions. It allows you to instantly view the sessions of visitors and create heatmaps for all your pages.
To observe the bounces of your visitors, you can create funnels and use form analytics to increase your lead generation. You can also launch feedback campaigns to learn more about your visitors. Mouseflow is able to help you find answers that other analytics tools cannot.
Mouseflow Features
- Replays of sessions.
- Heatmaps.
- Funnels.
- Forms.
- Feedback.
Pros
- You can easily integrate with any platform.
- It is easy to use
- Ability to filter recordings by a variety of variables
Cons
- The free version may include more features.
- Optimized for better viewing on mobile devices
Pricing
14-day free trial. You can also get a free plan for life.
Prices: $24 per month.
Lucky Orange Heatmaps & Replay
Lucky Orange offers a complete conversion optimization package to businesses of all sizes. Lucky Orange also helps website owners identify the reasons why visitors aren’t converting.
With dynamic heatmaps and visitor records, users can see everything a customer does on a website. They can also discover drops in conversion rates using conversion funnels, form analytics and surveys to find out where customers are losing their interest.
Lucky Orange’s conversion funnels enable users to see when customers abandon a process like “making an account” and “checking out” to help them pinpoint the problem areas.
Customers can connect directly with customer service representatives via the website by using fully responsive chat technologies. The chat interface offers a variety of options, including operator transfers, canned replies, typing preview, and co-browsing. It also has a custom data API, which allows users to view information about the person they are chatting with.
All chat widgets can be customized to match the website’s overall design.
Lucky Orange Features
- Recordings of sessions.
- Dynamic heatmaps
- Live Views
- Visitor Profile
- Surveys
- Form Analytics
- Conversion Funnel.
Pros
- It’s easy to set up and use, and the product is great.
- This package includes several analytics tools that developers can use to better understand users’ behaviour.
- Session recorders are particularly useful.
- Lucky Orange’s email updates are a great way to keep up with the number of people visiting our site each day.
Cons
- Sometimes it can be very slow
Pricing
7-day Free Trial
Prices: $10 per month.
Heatmaps Reactflow Recordings and Heatmaps
Reactflow improves the conversion rate for your Shopify shop. It analyzes your visitors’ behavior and exposes their problems. This allows you to realize a quicker return on your investment. Visitors will arrive on your site with a slew of menus and buttons. You want them to click on the buy link more than any other link. Reactflow supports the following services:
Make videos of all visitors to your website and send them to you for review.
Create a heatmap showing the actions of your website visitors (Clicks and scrolls, mouse hovers).
Identify bugs you missed in the testing process.
Funnel statistics to determine the most valuable sales pages
This includes feedback widgets such as polls, surveys, leads, and more.
Reactflow uses these recordings to extract Heatmap data (clicks, scrolling, and mouse hovers) and gives you an aggregate view of all your website visitors divided by their device.
Reactflow Recordings and Heatmap Features
- Recordings of sessions.
- Heatmaps.
- Bug Analysis
- Feedback
- Funnel Analytics.
Pros
- It’s simple and easy to use
- The Bug Tracking function works really well.
- It has a dashboard that displays all information.
- Excellent product.
- Session recorders are particularly useful.
Cons
- Sometimes, the Dashboard Interface is not as responsive.
Pricing
14-day free trial. Unlimited free service
Prices: $19 per month.
Shopify Store Conversions Increased by A/B Testing and Heatmaps
Heat maps are used to help you make changes that convert more customers into paying customers. Heatmaps or A/B Testing may help you make better progress.
Heatmaps and A/B testing both aim to increase conversions. Why not use heatmaps when you evaluate A/B tests. These can be both useful analyses and insightful insights that will help you to prove your hypothesis.
It is easy to set up a heatmap on your website and link it to other apps. It’s the hard part about using it while running A/B testing, which involves testing multiple copies of the same page with different URLs.
You will need to work with a team of experts to avoid making mistakes and solving analytical problems later.
Heatmaps Integration by an Expert A/B Test Development Agency
These are just a few of the reasons you should hire a specialist team to help you use Heatmaps.
Common errors in complicated testing include code failures, badly formatted CSS, and slow rendering. It is important to identify and correct errors and failures before the test is launched. A bad experiment can cost you money. An A/B testing professional can help you avoid problems and create a detailed A/B test.
Avoid Making Mistakes
Improve Feature Utilization
Heatmaps offer a broad range of capabilities as well as the many platforms and tools that can be connected to them. Experts can use many of the same functionalities and integrations that novices are able to, and they will also know when and how to use them. You may be unaware of the potential for heatmaps until professional shows you.
It’s quick and easy
It is important to use your time wisely. You should not waste it learning or trying to code complicated heatmap integration codes. Heatmaps are easy to deploy on your website when you hire professionals. They can also be used with other tools on the site and used to evaluate A/B testing, as well as all that heatmaps have to offer.
Get expert opinions
Regular practice over a long period of time is what makes you experience. Specialists can help you avoid project faults, address heatmap-related issues, and suggest new techniques for experimenting using heatmaps. They also provide valuable information that will assist you in optimizing your optimization strategies.
Conclusion
This article will provide you with valuable information about the top heatmaps to track the activities of Shopify customers. We also have an experienced team who can help you set up your online shop and modify the themes. Contact us online to discuss your project.
