If you want to increase the number of subscribers in TikTok, you are probably wondering: “Does it matter how often you post on TikTok?” or “When is the best time to post on TikTok?” But finding the answer to this question is not so easy, given the fact that the platform is still developing.
TikTok now has a whopping 800 million active users worldwide — and the number is growing. Teenagers become instant stars, and trends in TikTok move at the speed of light. As a result, TikTok’s growth tactics are constantly changing and evolving.
Still, a little strategy is better than no strategy, right? Especially when you can help increase engagement and increase subscribers by sharing content at a time that is relevant to your audience. So, what time should you post to get more likes? In this article, we will share with you the latest research on the best time to post on TikTok. You will also learn what TikTok profile analytics is and will receive answers to the following questions: “What do TikTok analytics mean?”, “How many followers do you need on TikTok to see your analytics?”, “How long does TikTok analytics take?” and “How do I update TikTok Analytics?”
WHAT ARE GLOBAL BEST TIMES TO POST ON TIKTOK IN 2021?
Overall, the best TikTok posting times are from 6 to 10 a.m. and 7 to 11 p.m. Eastern Standard Time (EST). Influencer Marketing Hub conducted a survey of more than 100,000 publications to answer the question: “When is the best time of day to post on TikTok?”
They found the TikTok times to post for every day of the week. Here are best times to post on TikTok Eastern Standard Time (EST):
- Mon: 6.00 / 10.00 / 22.00
- Tue: 2:00 / 4:00 / * 9:00
- Wed: 7.00 / 8.00 / 11.00
- Thu: 9.00 / * 12.00 / 19.00
- Fri: * 5.00 / 13.00 / 15.00
- Sat: 11.00 / 19.00 / 20.00
- Sun: 7.00 / 8.00 / 16.00
(* Time marked with an asterisk indicates a particularly high level of engagement.)
The study found that the best time to post on TikTok was observed at 9 a.m. on Tuesday, 12 a.m. on Thursday, and 5 a.m. on Friday.
Here is a visual illustration to make it easier for you to understand when in the world it is prime time to post on TikTok in 2021:
Remember that this time is Eastern Standard Time (EST). So, you will need to use the data conversion tool to determine the best time to post TikTok videos for your region. To do this, you can use free online tools like Savvy Time or The Time Zone Converter. But how do you know exactly where your audience is?
Good times to post on TikTok is, of course, a good thing. But in reality, every author, opinion leader or brand will have a slightly different best time to post a TikTok video. There is no universal solution. Why? All content makers and subscribers are different! The location of your target audience, interests, age and gender will also matter.
TikTok allows you to find a lot of information about your content and subscribers — where is this information? In TikTok analytics. Although this is not exactly accurate data, but here is everything you need to determine the best time to post a video to TikTok. This information is displayed in your account analytics, including details about how to check when your followers are most active.
SO, WHAT DO TIKTOK ANALYTICS MEAN HOW TO CHECK MY TIKTOK ANALYTICS?
Step 1. Get a Pro Account to access TikTok Analytics
Before you can see your analytics, you need to upgrade to a TikTok Pro account — it only takes a minute.
How to get a pro account on TikTok ? Let’s take a look at how to get a TikTok Pro account, step by step:
- First, tap the three dots that represent the menu in the upper-right corner of your profile.
- Then click “Manage Account”.
- From here, click “Switch to Pro Account” to start the process.
- Select your account type and follow the instructions to complete the process.
When you are done, you will return to your account menu and receive a notification that you have switched to your TikTok Pro account. At this stage, you will see a new menu item: Analytics!
Step 2. Get acquainted with TikTok Analytics
Before we continue, let’s get acquainted with the analytics tool. In the analytics section, you will find three tabs:
- Overview: This tab provides a bird’s-eye view of your videos, followers and profiles.
- Content: Here you can find metrics of your posts, such as views, likes, comments and average viewing time.
- On this tab, you can find out about the growth in the number of subscribers, what content they interact with and where they are.
Step 3. Find out where your audience is located
The best TikTok post time mostly depends on where your audience is located. How to find your target audience?
Go to the Subscribers tab and scroll down to view the most popular territories. Here you can see how to find your niche audience and see where your subscribers live.
TIKTOK SUBSCRIBER ANALYTICS
Once you know where the majority of your subscribers are, you can use the best time to post on the TikTok mentioned above to predict when your audience is most likely to be online.
Don’t forget to convert the best time in the world to the time zone of your top territory!
Unfortunately, TikTok only provides the name of the country where your audience resides. This presents a problem if your audience is primarily in the US, as the country is located in multiple time zones.
For example, if you live in New York, you can assume that most of your audience lives on the east coast of America. However, you may have many subscribers in California. In this case, if you post at 7 a.m., probably most of your California followers will still be asleep! However, don’t worry.
If your audience mostly resides in the US or other countries with a large number of time zones, there are some things you can do to get around this problem. We’ll talk about this a little further.
Step 4. Find out how to find your audience online.
You can better understand when is the best time to post on tiktok today by identifying when your audience is most interested. To do this, go to the Subscribers tab and scroll down to see the activity of your subscribers.
Step 5. Convert the displayed time to your own time zone
All information in TikTok analytics is recorded in Coordinated Universal Time (UTC). You will need to convert the hours when your subscribers are most active to the time zones of your audience’s location.
Let’s see how to do this
For example, TikTok shows that the activity of your subscribers increases dramatically from 16:00 to 18:00 Coordinated Universal Time. If your audience mostly lives in Italy, you can use Savvy Time to find out that the best time to post on tiktok to go viral is from 18:00 to 21:00.
Step 6. Learn from your highly effective content
Now let’s take a look at your most effective content to determine the best time to post on TikTok. How do you measure effectiveness of content? To start, click “Content” at the top of the TikTok analytics page. Here you can see how your posts have worked and track content performance over the past seven days. Scroll down to see the most popular videos, then click on a post to see more information about it. How would you measure the performance of your content marketing? For each post, you can see how many views, likes, comments and reposts it has received. You will also find out the average viewing time and the sources of views of the publication.
TIKTOK CONTENT ANALYTICS
So, how can you use this information to determine the best time to post to TikTok?
When viewing the metrics for the most successful posts, check the date and time when you shared this post — they are located at the top of the page under the video thumbnail. The goal now is to try to establish a connection between the time and day you shared the post and the results you achieved.
Is there a pattern?
For example, if all of your most successful videos were posted on a Friday night, you know that this is one of the best moments to post on TikTok!
Remember that all data in TikTok is recorded in Coordinated Universal Time (UTC), so you will need to convert the time to your subscriber’s upper territory.
Step 7. Track the effectiveness of your content over time
Reliably spotting patterns in your TikTok analytics can be tricky. Any decision you make is bound to be a bit inaccurate and will require some assumptions. What’s more, the app only shows content from the last seven days and deletes analytics data after just 28 days.
Preparation of reports.
Although no one likes reports, but here they can really save the situation. It may take a little time, but the whole process is quite simple. All you have to do is create a Microsoft Excel or Google Sheet and enter the data for each of your messages.
Over time, this information can become very valuable. You can sort this information by views or territory and use it to find the best time to post on TikTok. You can also use this information to determine which type of content works best.
For example, you may notice that your comedy videos perform exceptionally well, while your dance videos get the least likes. In this case, you can reduce the number of dance clips and focus on creating more humorous videos to attract the attention of the audience.
Step 8: Explore other platforms
Do you have an active audience on another platform, such as Instagram or YouTube? Do you make similar content for the same target audience?
If so, you can use your other social media accounts to determine the best time to post to TikTok. Just go to your other accounts and take a look at the analytics.
Here’s a TikTok algorithm of best time to post a video to maximize your audience engagement:
- Get a TikTok Pro account to access your content and subscriber analytics.
- Find out where your audience is located on the Subscribers tab.
- Convert the best time to post on TikTok (listed above in EST) to your audience’s time zone.
- Find out when your subscribers are most interested on the Subscribers tab. Then convert the time specified in TikTok (in UTC format) to your audience’s time zone.
- Take a look at the publication analytics on the Content tab. Is there some model of videos that work well when they are posted at a certain time?
- Track your video’s performance over time to identify trends that will tell you when it’s best to post on TikTok.
- If you have an engaged audience on another platform, such as Instagram or YouTube, check the analytics to see if they can tell you when your target audience is most active on social media.