Author Archives: Max Zakhozhiy

AI tools for effective PPC management

AI tools for effective PPC Management: Transforming Your Digital Marketing Strategy AI for PPC management can revolutionize your digital marketing approach, from keyword research and ad creation to campaign optimization and reporting. However, should you let AI fully automate your PPC campaigns? Not so fast. In this article, we’ll explore how to leverage AI tools […]

How to create goals in Google Analytics 4

How to create goals in Google Analytics 4 Google Analytics is a powerful tool for tracking and reporting web traffic, and it’s the most widely used analytics tool available. In 2019, Google launched a new version called GA4, which has significantly changed how we view our traffic. If you plan to launch PPC advertising or […]

TOP 10 mistakes in PPC ads for eCommerce

TOP 10 mistakes in PPC ads for eCommerce Contextual advertising stands out as the most efficient and rapid method to test your concept and drive sales for your online store. However, many advertisers shy away from utilizing this tool due to either a lack of understanding or apprehension regarding advertising costs. Drawing from our extensive […]

How to deal with brand hate on social networks

How to deal with brand hate on social networks What behavioral strategy should companies adopt when facing online hate? Effective recommendations and proven tactics that yield results. In contemporary times, social media platforms serve as a prominent platform for societal opinions. It’s no surprise, as online consumer feedback significantly influences a company’s overall reputation. While […]

How to use AI in digital marketing

AI in digital marketing: its role, advantages and disadvantages, and real-world applications The utilization of artificial intelligence-based tools has experienced a surge in popularity in recent years. Increasingly, businesses, particularly small and medium-sized enterprises, are turning to these tools for the creation of marketing content. In this article, we will delve into the landscape of […]

How to boost your site’s conversion rate

How to boost your site’s conversion rate through page optimization Let’s delve into the details: what impacts conversion, how it’s calculated, and what strategies can enhance the conversion rate on your website’s product pages. OPTIMIZING SITE PAGES: ENHANCING EFFECTIVENESS AND BOOSTING CONVERSION RATE It’s the elusive concept of “conversion” that preoccupies the minds of many […]

How to work with influencers on Instagram and TikTok

How to Work with Influencers on Instagram and TikTok Collaborating with Instagram and TikTok influencers to enhance brand awareness and boost its popularity. Every business aims to expand its reach and attract more customers. One of the most effective methods of brand promotion is influencer marketing – collaborating with thought leaders on social media platforms. […]

TOP 10 Email Marketing Services in 2024

Top 10 Email Marketing Services in 2024 Email marketing is a time-tested and effective way of attracting new clients and maintaining communication with existing ones. According to statistics, on average, every dollar invested in email marketing brings $36 in profit. If you’re still not utilizing this channel to communicate with your target audience, then it’s […]

How to recover suspended Google Ads account

How to recover suspended Google Ads account Suspension of your Google Ads account out of the blue is, to say the least, a jarring experience. Especially if one day everything is functioning perfectly, and the next day you receive an email stating that you can no longer advertise your business. We’ve received frantic emails from […]

Categories: PPC