eSputnik

eSputnik is a reliable Ukrainian email platform for omnichannel marketing. The company has been operating successfully since 2012, earning the trust of thousands of clients over more than 10 years of operation. This platform is versatile, and suitable for both small and large businesses.

Advantages:

• Over 300 ready-made blocks in the visual message editor.
• Extended functionality of the email editor allows adding videos, tables, carousels, accordions, forms, social media icons, and more.
• Advanced features for experienced email marketers, including A/B testing to test the effectiveness of different marketing techniques.
• Click map feature for detailed tracking of email performance.
• Automation options for email marketing processes (auto-sending, autoresponders).
• High email delivery rate to the “Inbox” folder (emails rarely end up in “Spam”).
• Flexible pricing policy, including a free plan convenient for those who don’t send emails every month.
• Unsubscribed user base management.
• Personalized emails with automated insertion of personalized information.
• Segmentation of mailings to send different messages to different segments of your target audience.
• Subscription forms with ready-made solutions that you can add to your website.
• Delegation of email marketing tasks to the company’s in-house email marketers, allowing you to outsource tasks and avoid managing mailings yourself or hiring your own email marketing specialist.

Disadvantages:

• Some users find the service’s strict anti-spam policy limiting. If a client plans to send unwanted messages to a purchased contact base, the service is likely to block them.
• For large companies, a drawback may be the maximum size of the recipient base, which is 250,000.

Prices

The service offers several pricing plans. There is a free option for those who do not require regular mailings, in which case the cost of one message is 0.09 UAH (less than 1 cent) per email. Subscription costs range from 235 to 15,600 UAH per month (from $6 to $400), depending on the size of the recipient base. For example, up to 1000 contacts cost 235 UAH/month ($6), and up to 250,000 recipients cost 15,600 UAH/month ($400).

SendPulse

SendPulse is another well-known Ukrainian service for email distribution. The platform has been helping its users stay in touch with their target audience since 2015. The company has offices in Ukraine, Mexico, the USA, Brazil, and Nigeria.

Advantages:

• SMTP server that can connect to your CRM or CMS, making it easy to set up automatic transactional email sending (e.g., for registration completion, order confirmation, etc.).
• Subscription forms with numerous templates and blocks to create a subscription form to your liking. Available options include embedded, floating, fixed, and pop-up forms with the required number of fields.
• Automatic mailings with customizable dates and times.
• Email analytics with detailed reports to help you draw conclusions about your email campaigns.
• A/B testing feature is available even in the standard tariff, allowing even small companies with a limited budget for email marketing to try this method.
• Email validator service for checking the contact base, and identifying non-existent and incorrect addresses.
• Chrome extension released by SendPulse, allows you to save emails from your mailbox in HTML, PNG, or PDF formats, which is very useful for marketers looking for inspiration.
• Multiple pricing plans allow optimal use of the marketing budget. If a company does not require advanced features and has a small customer base, it may be sufficient to use the inexpensive standard tariff. For large businesses and advanced marketers, there are more expensive Pro and Enterprise options with additional functionality.
• High recipient limit, allowing you to send emails to up to 5 million recipients.
• Excellent opportunities for testing the service by new users (the service allows you to send 15,000 emails per month to 500 recipients for free).

Disadvantages:

• A limited number of ready-made email templates (only 130). Due to this limited selection, you will likely need to create your own template to suit your needs.
• Few leads for transactional messages.
• According to some users’ feedback, technical support responds with delays. Therefore, if you need help using the service, you may have to wait.

Prices

The cost of a monthly subscription depends on the tariff plan (each of which provides access to different functionality) and the size of the email recipient base. The price ranges from 144 UAH ($4) per month (Standard tariff, up to 500 recipients in the base) to 180,836 UAH ($4716) per month (Enterprise tariff, up to 4 to 5 million email recipients in the contact list). Discounts are provided for annual payments.