Top 10 Email Marketing Services in 2024
Email marketing is a time-tested and effective way of attracting new clients and maintaining communication with existing ones. According to statistics, on average, every dollar invested in email marketing brings $36 in profit.
If you’re still not utilizing this channel to communicate with your target audience, then it’s time to start! Modern email marketing services allow you to send messages to thousands of recipients with just a few clicks.
In this article, we will discuss the top 10 email marketing services in 2024. You will learn about the features, pros, cons, and pricing policies of the most popular platforms for sending email messages.
Klaviyo
Klaviyo is an American platform for automating marketing tasks. The company has been operating since 2012 and is headquartered in Boston. Among Klaviyo’s products is a convenient service for mass email sending. It is well-known among marketers worldwide because it is perfectly suited for use by online stores.
Advantages:
- A large number of triggers for transactional emails. These include registration completion/confirmation, abandoned carts (for online stores), cross-selling, discount/sale notifications, and more.
- More than 500 ready-made email templates. They are very conveniently sorted so that it’s easy to find the one you need among such a variety. There are filters by holidays (New Year, Easter, etc.) and message types (confirmation, reminder, etc.).
- Various and mobile-adapted subscription forms. There are plenty of options: both embedded and pop-up forms.
- Advanced segmentation settings. You can divide the contact list into groups based on age, gender, location, viewed products, purchase history, or other customer information.
- AI assistant. It facilitates your email marketer’s work through behavior prediction algorithms, content generation, “smart send time” feature, and other options.
- Easy integration with Shopify. This is a significant plus for those who have an online store on this platform.
Disadvantages:
- A limited number of email recipients. You can only send a newsletter to up to 1500 recipients at a time.
- For clients from non-English-speaking countries, the lack of other language versions of the website besides English could be a significant drawback.
Prices
The cost of using the service for email newsletters starts from $45 per month.
Omnisend
Omnisend is an American platform for marketers specializing in email newsletters. It has been delighting its clients with fast deliveries and a plethora of useful features since 2014. The service used to be called Soundest when it started operating and was renamed Omnisend in 2017.
Advantages:
- Ready-made segments. They simplify working with customer database segmentation.
- Convenient and multifunctional email builder. It has many useful options for online stores, such as adding products to emails with one click, unique discount codes, product recommendations, and more.
- 24/7 customer support. Managers work around the clock so that you can get assistance when you need it, regardless of time zones.
Disadvantages:
- The standard pricing plan has limitations on the number of emails sent. The maximum number of email messages per month equals the number of addresses in the database multiplied by 12. Therefore, you can send newsletters to all database contacts 12 times, or, for example, send newsletters to half of the contacts 24 times.
Prices
There are 2 pricing plans: Standard and Pro. The Standard plan ranges from $16 (up to 500 contacts in the database) to $1456 (up to 150k recipients) per month, while the Professional plan ranges from $59 to $1914.
Mailchimp
Mailchimp is a time-tested platform for email marketing. This American company has been operating since 2001. Over more than 20 years of operation, it has gained the trust of millions of users.
Advantages:
- Convenient segmentation. Online stores can integrate customer information from Shopify, Salesforce, or other platforms. Then, it’s possible to segment customers based on their behavior.
- Features for automating email marketing. There are ready-made customer journey templates. With them, you can set up automatic email sending to customers based on their website behavior.
- Advanced AI-driven analytics. The service includes a built-in content optimizer that compares email campaign results with millions of successful mailings in specific niches and provides insights for possible improvements.
- Multilingual website. There are English, Spanish, French, Portuguese, German, and Italian versions available.
- A large free package for those who want to test the service. Up to 12,000 emails per month for 2,000 recipients are available.
- Pleasant prices for regular customers. A 50% discount is available for annual payments.
Disadvantages:
- Limited number of ready-made email templates (about 100).
- There are limits on the number of emails sent per month in all pricing plans (even in Premium).
- No Ukrainian version of the website. Prices The subscription cost per month depends on the pricing plan (there are 3: Basic, Standard, and Premium) and the number of recipients in the database. It ranges from $13 to $1600 per month.
GetResponse
GetResponse is a Polish company that offers users worldwide a simple and convenient platform for email marketing. Although it is less widely known than giants like Mailchimp or SendPulse, it is very reliable and time-tested. It has been operating since 1997.
Advantages:
- Multilingual website. There are 9 languages: English, German, Spanish, French, Italian, Polish, Portuguese, Vietnamese, and Russian.
- Ready-made subscription forms. They make it easy to collect contacts. Simply add a ready-made solution to your website in the form of an embedded form or pop-up.
- Built-in HTML email generator. It helps optimize the work of email marketers by reducing the number of routine tasks. Cons
- The pricing policy is not flexible. Only one pricing plan is available.
- There is no Ukrainian version of the website. Prices The monthly cost varies from 16 euros (up to 1000 contacts) to 469 euros (up to 100,000 recipients). There are discounts for those who buy a subscription for one year (30%) and two years (40%).
ConvertKit
Launched in the USA in 2013, ConvertKit aims to help content creators monetize their efforts. It includes an email-sending feature.
Advantages:
- Marketplace of ready-made email templates that are regularly updated with both free and paid options.
- Low chance of landing in spam folders; the inbox delivery rate is 99.8%.
- Automated email-sending capabilities, allowing you to schedule emails for specific dates and times or based on user actions.
- Personalized segmentation options, including customizable filters and tags.
- Advanced sales funnel building features, such as automatically removing customers from the list after a purchase or other specified action.
Disadvantages:
- Only available in English; other languages are not supported.
- A/B testing is limited to sending identical emails with 2 different subjects.
- Limited functionality in the trial version; you can’t fully test the service for free. Prices There are 2 plans: Creator and Creator Pro. The Creator plan ranges from $15 per month (300 contacts) to $2299 per month (400k subscribers). The Creator Pro plan starts at $29 per month (300 subscribers) and goes up to $2599 (400k subscribers) per month. Discounts of nearly 50% are available for annual payments.
AWeber
AWeber is another American email marketing service that has been successfully operating since 1998, helping clients grow their businesses through mass email distribution.
Advantages:
- Stock image gallery where you can quickly find visuals for your emails.
- Autoresponder feature for setting up email greetings to new customers.
- Easy integration with Facebook and YouTube to send messages to your subscribers and increase engagement on your pages.
Disadvantages:
- The site is available only in English; there are no other language versions.
- The A/B testing feature is absent, making it unsuitable for advanced email marketers.
- High prices compared to cheaper alternatives on the market.
Prices
There are 3 plans: Lite, Plus, and Unlimited. The Lite plan ranges from $14.99 per month (500 contacts) to $1187.99 per month (150,000 contacts). The Plus plan starts at $29.99 per month (500 contacts) and goes up to $1202.99 per month (150,000 contacts). Additional charges apply for each contact over 150k. The Unlimited plan, with no subscriber limit, costs a fixed $800 per month.
Brevo
Brevo is a marketing automation platform with offices in India, France, and the USA. Founded in 2012, it successfully serves clients worldwide.
Advantages:
- The intuitive interface, known for its simplicity, attracts many clients to the platform.
- Quick and straightforward integration with CRM and CMS, keeping your contact database constantly up to date with minimal effort.
- Built-in image editor in the email editor, allowing you to create beautiful visuals directly within the service without the need for third-party software.
Disadvantages:
- Only available in English; other language versions of the site are unavailable.
- Relatively high cost; there are alternatives on the market with similar functionality but more affordable prices.
Prices
There are 2 plans: Starter and Business. The Starter plan starts at $25 per month, while the Business plan starts at $65 per month.
MailerLite
MailerLite is an email marketing service designed specifically for small companies, individual entrepreneurs, and freelancers. Since 2010, this American platform has been helping small businesses advertise their services at an affordable price.
Advantages:
- Fast and 24/7 customer support, is crucial for novice email marketers who may encounter difficulties using the service.
- Maximum interaction capabilities with your target audience, supporting repeated and cascade mailings.
- Library of free images to choose from for your emails directly on the service’s website.
Disadvantages:
- Limited number of ready-made email templates (less than 100).
- Lack of advanced features, as the service is more geared toward beginners than experienced marketers.
Prices
Prices start at $10 per month (or $9/month when billed annually), making it one of the lowest-priced options on the market, allowing even those with very limited marketing budgets to use the service.
eSputnik
eSputnik is a reliable Ukrainian email platform for omnichannel marketing. The company has been operating successfully since 2012, earning the trust of thousands of clients over more than 10 years of operation. This platform is versatile, and suitable for both small and large businesses.
Advantages:
- Over 300 ready-made blocks in the visual message editor.
- Extended functionality of the email editor allows adding videos, tables, carousels, accordions, forms, social media icons, and more.
- Advanced features for experienced email marketers, including A/B testing to test the effectiveness of different marketing techniques.
- Click map feature for detailed tracking of email performance.
- Automation options for email marketing processes (auto-sending, autoresponders).
- High email delivery rate to the “Inbox” folder (emails rarely end up in “Spam”).
- Flexible pricing policy, including a free plan convenient for those who don’t send emails every month.
- Unsubscribed user base management.
- Personalized emails with automated insertion of personalized information.
- Segmentation of mailings to send different messages to different segments of your target audience.
- Subscription forms with ready-made solutions that you can add to your website.
- Delegation of email marketing tasks to the company’s in-house email marketers, allowing you to outsource tasks and avoid managing mailings yourself or hiring your own email marketing specialist.
Disadvantages:
- Some users find the service’s strict anti-spam policy limiting. If a client plans to send unwanted messages to a purchased contact base, the service is likely to block them.
- For large companies, a drawback may be the maximum size of the recipient base, which is 250,000.
Prices
The service offers several pricing plans. There is a free option for those who do not require regular mailings, in which case the cost of one message is 0.09 UAH (less than 1 cent) per email. Subscription costs range from 235 to 15,600 UAH per month (from $6 to $400), depending on the size of the recipient base. For example, up to 1000 contacts cost 235 UAH/month ($6), and up to 250,000 recipients cost 15,600 UAH/month ($400).
SendPulse
SendPulse is another well-known Ukrainian service for email distribution. The platform has been helping its users stay in touch with their target audience since 2015. The company has offices in Ukraine, Mexico, the USA, Brazil, and Nigeria.
Advantages:
- SMTP server that can connect to your CRM or CMS, making it easy to set up automatic transactional email sending (e.g., for registration completion, order confirmation, etc.).
- Subscription forms with numerous templates and blocks to create a subscription form to your liking. Available options include embedded, floating, fixed, and pop-up forms with the required number of fields.
- Automatic mailings with customizable dates and times.
- Email analytics with detailed reports to help you draw conclusions about your email campaigns.
- A/B testing feature is available even in the standard tariff, allowing even small companies with a limited budget for email marketing to try this method.
- Email validator service for checking the contact base, and identifying non-existent and incorrect addresses.
- Chrome extension released by SendPulse, allows you to save emails from your mailbox in HTML, PNG, or PDF formats, which is very useful for marketers looking for inspiration.
- Multiple pricing plans allow optimal use of the marketing budget. If a company does not require advanced features and has a small customer base, it may be sufficient to use the inexpensive standard tariff. For large businesses and advanced marketers, there are more expensive Pro and Enterprise options with additional functionality.
- High recipient limit, allowing you to send emails to up to 5 million recipients.
- Excellent opportunities for testing the service by new users (the service allows you to send 15,000 emails per month to 500 recipients for free).
Disadvantages:
- A limited number of ready-made email templates (only 130). Due to this limited selection, you will likely need to create your own template to suit your needs.
- Few leads for transactional messages.
- According to some users’ feedback, technical support responds with delays. Therefore, if you need help using the service, you may have to wait.
Prices
The cost of a monthly subscription depends on the tariff plan (each of which provides access to different functionality) and the size of the email recipient base. The price ranges from 144 UAH ($4) per month (Standard tariff, up to 500 recipients in the base) to 180,836 UAH ($4716) per month (Enterprise tariff, up to 4 to 5 million email recipients in the contact list). Discounts are provided for annual payments.
