Category Archives: Email marketing

How to measure digital marketing performance for your business

How to measure digital marketing performance for your business It’s an important point to measure your results from digital marketing in the right way. You have to know your investments, goals, and KPIs to be successful. So let’s see how you can measure digital marketing performance for different traffic channels. Set objectives Every marketing effort, […]

Increase sales with trigger email marketing

Increase sales with trigger email marketing When a customer makes a specified action, triggered email marketing uses automation tools to deliver a customized message. Triggered email marketing is an automated method of sending emails in response to user behavior. In a 2019 poll, 68 percent of marketers from across the world said they expected to […]

Recover Lost Sales: 16 Amazing Abandoned Cart Emails

Recover Lost Sales: 16 Amazing Abandoned Cart Emails Let’s assume you own a successful shop. You have figured out the inventory and you have a lot of traffic. Your customers are loving your products. Did you cover all bases? Not necessarily. There could be a lot of sales that have been lost. How? Through shopping […]

Is Email Marketing still effective in 2022?

Is Email Marketing still effective in 2022 Some people have given up email marketing to embrace digital marketing, due to the popularity of social media and other online channels. Email marketing is still one of the most efficient and simple ways to market your business online. There are 4 benefits to email marketing These are […]

7 reasons to use Email Marketing in 2022

Introduction Marketers have incredible resources and the pace at which innovation is happening is amazing. According to VentureBeat, there are 1,876 companies in 43 marketing categories including SEO, social media, video marketing, and sales enablement. Moreover, many categories were not included in the report a year ago. Only one category performs well year after year: Email marketing. Email marketing […]