case study
SEO for manicure sets
eCommerce
ZAMBERG
Location
USA
Start date
May 2019
Category
Fashion & beaury
View
Website
Task
- Push the site to the first page by important search queries;
- Increase the visibility of the site in search;
- Increase the number of organic orders;
Project features
- Low website visibility;
- Many technical issues on backend;
- Low % of search queries on 1st page;
Tools and services
Project description
Zamberg online store specializes in selling luxury manicure sets. Such a set is bought as a gift or for yourself, but not for work in the salon. Our job here is to increase the visibility of the site and increase the number of sales to exceed orders from Amazon.
Solution
SEO for Manicure Set Website
The goal of SEO is to achieve top rankings in search results for specific keywords or phrases, leading to increased organic traffic. However, many tend to overlook the importance of technical optimization, focusing only on link-building, meta tags, and on-page keyword alignment.
While these efforts can boost traffic, they won’t deliver significant results without a strong foundation of technical SEO. Why? Because search engines rank websites with technical issues—like slow loading times, improper markup, or unoptimized images—lower than competitor sites that run smoothly.
Let’s walk through a real case to show why SEO is a comprehensive strategy where every detail matters. Regular technical audits are essential, as websites evolve and new issues can arise.
Initial Situation:
When we started, a technical SEO audit identified several issues. We supported the website’s migration to a new platform and focused on content optimization and link-building.
In two years, the site reached 500-600 weekly users. Keyword rankings were as follows:
– Top 3: 45 keywords
– Top 10: 181 keywords
– Top 30: 269 keywords
The average ROAS (Return on Ad Spend) was 370%.
Post-Audit Findings:
After conducting a follow-up technical audit, several issues were discovered:
– Low site speed and poor Core Web Vitals scores
– Duplicate pages
– Numerous pages returning 301 and 404 errors
– Markup errors
– Duplicate titles
– And more
We created a detailed task list for the website developer to fix these problems.
SEO Results After Optimization:
Weekly users increased to 1200-1500. Although we transitioned to Google Analytics 4 during this time, making it difficult to quantify exact organic traffic growth, the keyword rankings saw significant improvement:
– Top 3: 142 keywords
– Top 10: 252 keywords
– Top 30: 316 keywords
Google Search Console data shows a clear upward trend in impressions and ranking positions, with the average position improving from 21.3 to 12.8, and page impressions rising from 7,508 to 14,403.
The average ROAS also improved to 740%.
In conclusion, regular monitoring and fixing of technical issues is key to SEO success. If you’re a website owner, don’t ignore these crucial aspects—or better yet, leave it to professionals.
At UAATEAM, our SEO experts will take care of your site’s technical health and help you achieve lasting success online. We share your passion for growing your business and will ensure your site stands out on the web.
+252
Search queries in TOP-10
+740%
ROAS from organic traffic
Results
SEO promotion takes time and gives results when the client understands why this amount of work is being done. As a result of our work, we were able to significantly increase traffic to our client's website and increase the number of organic sales.
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