SEO for Manicure Set Website

The goal of SEO is to achieve top rankings in search results for specific keywords or phrases, leading to increased organic traffic. However, many tend to overlook the importance of technical optimization, focusing only on link-building, meta tags, and on-page keyword alignment.

While these efforts can boost traffic, they won’t deliver significant results without a strong foundation of technical SEO. Why? Because search engines rank websites with technical issues—like slow loading times, improper markup, or unoptimized images—lower than competitor sites that run smoothly.

Let’s walk through a real case to show why SEO is a comprehensive strategy where every detail matters. Regular technical audits are essential, as websites evolve and new issues can arise.

Initial Situation:
When we started, a technical SEO audit identified several issues. We supported the website’s migration to a new platform and focused on content optimization and link-building.

In two years, the site reached 500-600 weekly users. Keyword rankings were as follows:
– Top 3: 45 keywords
– Top 10: 181 keywords
– Top 30: 269 keywords

The average ROAS (Return on Ad Spend) was 370%.

Post-Audit Findings:
After conducting a follow-up technical audit, several issues were discovered:
– Low site speed and poor Core Web Vitals scores
– Duplicate pages
– Numerous pages returning 301 and 404 errors
– Markup errors
– Duplicate titles
– And more

We created a detailed task list for the website developer to fix these problems.

SEO Results After Optimization:

Weekly users increased to 1200-1500. Although we transitioned to Google Analytics 4 during this time, making it difficult to quantify exact organic traffic growth, the keyword rankings saw significant improvement:

– Top 3: 142 keywords
– Top 10: 252 keywords
– Top 30: 316 keywords

Google Search Console data shows a clear upward trend in impressions and ranking positions, with the average position improving from 21.3 to 12.8, and page impressions rising from 7,508 to 14,403.

The average ROAS also improved to 740%.

In conclusion, regular monitoring and fixing of technical issues is key to SEO success. If you’re a website owner, don’t ignore these crucial aspects—or better yet, leave it to professionals.

At UAATEAM, our SEO experts will take care of your site’s technical health and help you achieve lasting success online. We share your passion for growing your business and will ensure your site stands out on the web.