Pinterest Ads
Pinterest is a unique platform for sharing images and media content, which is most popular in the United States. Pinterest allows you to collect your favorite media content into boards and create separate boards on various topics, such as gift ideas, souvenirs, interior design, and so on. This is why Pinterest is very popular with a large audience: designers, PR managers, architects, and so on. The platform allows you to choose and save your favorite dress, an idea for the living room interior, or a reference for souvenirs.
The Pinterest advertising platform allows you to serve ads to users by targeting them by keywords, topics, geography and age.
This platform is ideal for projects that create visual items or services: gifts, event decorations, designs, creating hairstyles or makeup and so on.
Leave a request and we will contact you to discuss options for launching your advertising campaigns on Pinterest.
A platform people use to plan
Pinterest is not a social feed. People arrive with a project in mind, a room to furnish, a wedding, a recipe, a wardrobe, and they save ideas for weeks before buying. Pinterest ads reach that audience earlier than search does and later than display, which is why the categories that work here are home, fashion, beauty, food, weddings and DIY.
Long consideration windows
Saves accumulate value over time, so judging a campaign on a seven-day click window understates it badly. We set attribution windows that match real behaviour and plan seasonal campaigns to start well before the season, because planning behaviour on Pinterest runs months ahead of purchase.
Catalogue and creative
For retailers, the product feed drives Shopping campaigns and collections, so feed quality decides reach. Creative is vertical, text-overlaid and closer to editorial than to advertising. Pinterest’s ad specifications cover the formats and sizes involved.
Pinterest ads pair naturally with catalogue channels such as Google Shopping ads, and for home retailers with furniture store marketing.
