CPC advertising for car transportation service

avtovoz.in.ua offers the expertise of a seasoned team of drivers boasting over 20 years of experience, in close collaboration with major car dealers and importers. Our company specializes in car transportation services across Ukraine and beyond its borders. Our fleet comprises four large car transporters capable of carrying up to eight vehicles each, along with tow trucks designed for transporting one to two cars. We also extend a special offer for transporting cars from Europe to Ukraine.

After thorough discussions with our client to understand the target audience, we’ve determined that our advertising campaigns aim to reach potential customers who require car transportation services within Ukraine, as well as to and from neighboring countries including Poland, Lithuania, Latvia, Germany, the Netherlands, Italy, Spain, France, the Czech Republic, and Switzerland. Additionally, we target Ukrainians currently residing abroad who need to transport their vehicles back home due to unexpected relocation, particularly those who moved in early 2022.

Given the absence of prior advertising experience, we analyzed service demand using Google Trends. Our findings revealed a notable seasonality, with peak demand observed from March through October, followed by a decline in interest throughout the autumn and winter months.

CPC advertising strategy for car transportation service

The business strategy comprised several key stages:

The conversion price within Ukraine stood at UAH 167.82, while in Germany, it proved to be the most expensive, surpassing UAH 500 per lead. It’s important to recognize that European traffic comes at a higher cost compared to Ukrainian traffic. For instance, the average cost per click in the aforementioned countries averaged UAH 12.05, whereas in Ukrainian cities, it remained below UAH 6.06.

Although we achieved a commendable outcome, our objective was to boost the number of conversions while reducing their average cost. Consequently, we optimized our current campaigns based on active locations, devices, and campaign schedules.

By the fourth month of operation, the cost of conversion within Ukraine had nearly tripled to UAH 58.92 (approximately $1.50):

Compared to the first month of operation, the average cost of conversion in the EU (Poland, Germany, Baltic states) decreased to UAH 101.85 ($2.68). If we compare the price for a lead in Germany, the price per conversion decreased by 78% to UAH 122.91 ($3.23).

The total number of conversions increased more than three times – 205 leads.