Advertising campaigns were launched July 2022
Website: oib.com.ua
Increase brand recognition;
Stimulate the connection of the apartment alarm system and the mobile alarm button;
In the initial phase, we conducted a competitor analysis on social media to ensure our content was unique, to differentiate our brand, and to avoid competitors’ mistakes. This analysis also helped us identify the types of content that resonate with our target audience (TA).
Based on the information provided by the client and our research, we developed content categories for social media posts with the following primary goals:
Throughout our work, we tested various post formats to determine which ones performed best and received the most engagement from followers.
Given the negative stereotypes and numerous myths surrounding security guards and systems, we specifically focused on addressing these barriers. Our surveys revealed several key myths potential customers believe about security systems:
We are gradually debunking these myths on social media and building trust in our security services.
Additionally, to enhance the company’s credibility, we regularly post testimonials from real clients in our feed.
In May 2023, the company underwent rebranding, resulting in a new design for our feed and stories that aligns with the company’s updated corporate identity. We continue to address audience barriers and attract new clients.
163KReach
25KEngagement
$0.03Cost per Engagement