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Effective Email Marketing Strategies for 2024

Effective Email Marketing Strategies for 2024

To stand out in your customer’s inbox, it’s essential to update your email marketing strategies. As an online business owner, you understand the importance of email marketing—it’s irreplaceable. However, customer needs evolve, and it’s crucial to keep up with those changes.

Your main objective is to increase customer engagement and retention. For that, you need effective email marketing strategies to engage customers and keep them hooked without overwhelming them.

In this blog, we outline practical strategies to help your emails engage, convert, and generate profit.

Best Email Marketing Strategies to Transform Your Campaigns

Let’s explore effective email marketing strategies that can instill brand loyalty, improve customer experience, and increase engagement and ROI.

1. Know Your Audience

Understanding your audience is the first step in email marketing. Gather details gradually without overwhelming customers with extensive forms. This progressive profiling creates a positive and personalized experience, increasing email open rates.

Example:

Step 1: Initial Form
Ask for basic information:
Email Address (Required)
First Name (Required)

Step 2: Welcome Email and Initial Engagement
Send a welcome email with valuable content.

Step 3: Second Interaction (Follow-up Email)
Ask for additional information:
Company Name
Job Title

Step 4: Subsequent Interactions
Gradually gather more information in subsequent interactions, linking each request to valuable content or offers.

2. Set Campaign Goals

Define the purpose of your campaign, whether it’s driving sales, increasing brand awareness, nurturing leads, or promoting engagement. Set specific metrics to measure progress, such as conversion rates, click-through rates, or subscriber growth. Regularly monitor and analyze key performance indicators (KPIs) to adjust your strategies for success.

3. Maintain a Clean Email List

A clean email list increases open and response rates. Remove invalid or non-existent addresses to reduce bounce rates and maintain your sender reputation. This practice also makes your marketing strategy more cost-efficient, as you’re not paying for contacts who are no longer interested. Almost all email marketing services offer the option for email list cleaning. Just use it time to time.
You can also use tools like Validity or SnovIO.

4. Email List Segmentation

Segmenting your email list makes your emails more relevant and increases engagement. Use customer information like demographics, psychographics, geography, and lifecycle stages to tailor your content. Personalized content has a higher likelihood of converting subscribers into customers.

Effective Email Marketing Strategies for 2024

5. Personalization in emails

Personalization is key in email marketing. Use dynamic content, personalized subject lines, and salutations to create a one-to-one connection. Leverage behavioral triggers for automated campaigns based on user actions, such as purchases or cart abandonment. Timing and frequency should also be personalized to match recipient behavior.

Effective Email Marketing Strategies for 2024

6. Mobile-Optimized Emails

The majority of customers access their personal emails on mobile devices.
Prioritize a responsive design that adapts to different screen sizes to improve click-through rates. This reduces email loading time and minimizes the chances of customers abandoning your email.

Effective Email Marketing Strategies for 2024

7. Attention-Grabbing Subject Line

The subject line is crucial for improving open rates. It should be compelling and prompt immediate action. Keep it short and impactful, especially for mobile users. Aim to create curiosity and a positive first impression.

8. Timing Your Emails

Knowing the best time to send marketing emails can significantly impact open rates. Use analytics to determine when your customers are most likely to open your emails. B2B emails often perform better during business hours, while B2C emails might see higher engagement on weekends.

9. Strategic CTAs

Calls to action (CTAs) guide users to the next step. Place them after showing the value you offer. Use multiple CTAs if needed, but ensure each provides different value. For example, “Shop Now” for a new collection or “Read More” in a newsletter. Proper placement of CTAs can increase click-through rates.

10. Using Automation Tools

Automation saves time and ensures consistency. Choose an email marketing software with customizable workflows, templates, segmentation options, and an analytic dashboard to track key metrics.

Many email services have calendars for email planning – use it to schedule your emails. Use AI tools to create subjects and images.

11. Attractive Email Templates

Visually appealing emails convey professionalism and credibility. Use consistent branding elements like colors, logos, and fonts to reinforce brand identity. Ensure a clear and organized layout for readability and responsiveness across devices. We use stripo.email to create templates, but also you can just google or subscribe to your favorites and see how it looks.

12. Using the Right Visuals

High-quality visuals can make your emails memorable. Use relevant images, videos, and GIFs to enhance the message. Visuals help communicate complex information quickly and improve customer engagement.

13. Leveraging Social Media

Incorporate social media links in your emails to extend reach and build richer customer relationships. Social media fosters brand awareness, user-generated content, community building, and real-time feedback.

14. Contests and Giveaways

Contests and giveaways can boost open and click-through rates while growing your contact list. They engage customers, create connections, and build loyalty. Partnering with other brands for contests can extend your reach.

Effective Email Marketing Strategies for 2024

15. Track Metrics

Tracking KPIs like open and click-through rates is essential for optimizing your strategy. Monitor these metrics to shape your content strategy and improve campaign effectiveness. Regularly clean your email list for optimal reach.

Effective Email Marketing Strategies for 2024

16. A/B Testing

A/B testing helps determine what works best for your audience by comparing two versions of an email. Test various elements, including content, personalization, timing, and design, to optimize open and click-through rates.

17. Address Inactive Subscribers

Addressing inactive subscribers improves list health and targeting. Decide whether to re-engage or remove them, focusing your resources on a more engaged audience for cost efficiency.

18. Email Design Best Practices

Design emails to align with your brand and customer needs. Keep subject lines short and create curiosity. Use responsive designs, consistent branding, optimized images, and prominent CTAs for effectiveness.

Conclusion
The core of successful email marketing is being customer-centric. These strategies aim to improve customer experience and ROI. Experiment with different tactics to find what best fits your brand. Use the right tools to automate and optimize your campaigns, ensuring continuous engagement and higher returns.

Implement these strategies to connect with your audience and drive conversions. Remember, the more you engage your customers with strategic, helpful content, the higher your ROI will be.

TOP 10 Email Marketing Services in 2024

Top 10 Email Marketing Services in 2024

Email marketing is a time-tested and effective way of attracting new clients and maintaining communication with existing ones. According to statistics, on average, every dollar invested in email marketing brings $36 in profit.

If you’re still not utilizing this channel to communicate with your target audience, then it’s time to start! Modern email marketing services allow you to send messages to thousands of recipients with just a few clicks.

In this article, we will discuss the top 10 email marketing services in 2024. You will learn about the features, pros, cons, and pricing policies of the most popular platforms for sending email messages.

Klaviyo

Klaviyo is an American platform for automating marketing tasks. The company has been operating since 2012 and is headquartered in Boston. Among Klaviyo’s products is a convenient service for mass email sending. It is well-known among marketers worldwide because it is perfectly suited for use by online stores.

top 10 email marketing services

Advantages:

  • A large number of triggers for transactional emails. These include registration completion/confirmation, abandoned carts (for online stores), cross-selling, discount/sale notifications, and more.
  • More than 500 ready-made email templates. They are very conveniently sorted so that it’s easy to find the one you need among such a variety. There are filters by holidays (New Year, Easter, etc.) and message types (confirmation, reminder, etc.).
  • Various and mobile-adapted subscription forms. There are plenty of options: both embedded and pop-up forms.
  • Advanced segmentation settings. You can divide the contact list into groups based on age, gender, location, viewed products, purchase history, or other customer information.
  • AI assistant. It facilitates your email marketer’s work through behavior prediction algorithms, content generation, “smart send time” feature, and other options.
  • Easy integration with Shopify. This is a significant plus for those who have an online store on this platform.

Disadvantages:

  • A limited number of email recipients. You can only send a newsletter to up to 1500 recipients at a time.
  • For clients from non-English-speaking countries, the lack of other language versions of the website besides English could be a significant drawback.

Prices

The cost of using the service for email newsletters starts from $45 per month.

Omnisend

Omnisend is an American platform for marketers specializing in email newsletters. It has been delighting its clients with fast deliveries and a plethora of useful features since 2014. The service used to be called Soundest when it started operating and was renamed Omnisend in 2017.

top 10 email marketing services

Advantages:

  • Ready-made segments. They simplify working with customer database segmentation.
  • Convenient and multifunctional email builder. It has many useful options for online stores, such as adding products to emails with one click, unique discount codes, product recommendations, and more.
  • 24/7 customer support. Managers work around the clock so that you can get assistance when you need it, regardless of time zones.

Disadvantages:

  • The standard pricing plan has limitations on the number of emails sent. The maximum number of email messages per month equals the number of addresses in the database multiplied by 12. Therefore, you can send newsletters to all database contacts 12 times, or, for example, send newsletters to half of the contacts 24 times.

Prices

There are 2 pricing plans: Standard and Pro. The Standard plan ranges from $16 (up to 500 contacts in the database) to $1456 (up to 150k recipients) per month, while the Professional plan ranges from $59 to $1914.

Mailchimp

Mailchimp is a time-tested platform for email marketing. This American company has been operating since 2001. Over more than 20 years of operation, it has gained the trust of millions of users.

top 10 email marketing services

Advantages:

  • Convenient segmentation. Online stores can integrate customer information from Shopify, Salesforce, or other platforms. Then, it’s possible to segment customers based on their behavior.
  • Features for automating email marketing. There are ready-made customer journey templates. With them, you can set up automatic email sending to customers based on their website behavior.
  • Advanced AI-driven analytics. The service includes a built-in content optimizer that compares email campaign results with millions of successful mailings in specific niches and provides insights for possible improvements.
  • Multilingual website. There are English, Spanish, French, Portuguese, German, and Italian versions available.
  • A large free package for those who want to test the service. Up to 12,000 emails per month for 2,000 recipients are available.
  • Pleasant prices for regular customers. A 50% discount is available for annual payments.

Disadvantages:

  • Limited number of ready-made email templates (about 100).
  • There are limits on the number of emails sent per month in all pricing plans (even in Premium).
  • No Ukrainian version of the website. Prices The subscription cost per month depends on the pricing plan (there are 3: Basic, Standard, and Premium) and the number of recipients in the database. It ranges from $13 to $1600 per month.

GetResponse

GetResponse is a Polish company that offers users worldwide a simple and convenient platform for email marketing. Although it is less widely known than giants like Mailchimp or SendPulse, it is very reliable and time-tested. It has been operating since 1997.

top 10 email marketing services

Advantages:

  • Multilingual website. There are 9 languages: English, German, Spanish, French, Italian, Polish, Portuguese, Vietnamese, and Russian.
  • Ready-made subscription forms. They make it easy to collect contacts. Simply add a ready-made solution to your website in the form of an embedded form or pop-up.
  • Built-in HTML email generator. It helps optimize the work of email marketers by reducing the number of routine tasks. Cons
  • The pricing policy is not flexible. Only one pricing plan is available.
  • There is no Ukrainian version of the website. Prices The monthly cost varies from 16 euros (up to 1000 contacts) to 469 euros (up to 100,000 recipients). There are discounts for those who buy a subscription for one year (30%) and two years (40%).

ConvertKit

Launched in the USA in 2013, ConvertKit aims to help content creators monetize their efforts. It includes an email-sending feature.

top 10 email marketing services

Advantages:

  • Marketplace of ready-made email templates that are regularly updated with both free and paid options.
  • Low chance of landing in spam folders; the inbox delivery rate is 99.8%.
  • Automated email-sending capabilities, allowing you to schedule emails for specific dates and times or based on user actions.
  • Personalized segmentation options, including customizable filters and tags.
  • Advanced sales funnel building features, such as automatically removing customers from the list after a purchase or other specified action.

Disadvantages:

  • Only available in English; other languages are not supported.
  • A/B testing is limited to sending identical emails with 2 different subjects.
  • Limited functionality in the trial version; you can’t fully test the service for free. Prices There are 2 plans: Creator and Creator Pro. The Creator plan ranges from $15 per month (300 contacts) to $2299 per month (400k subscribers). The Creator Pro plan starts at $29 per month (300 subscribers) and goes up to $2599 (400k subscribers) per month. Discounts of nearly 50% are available for annual payments.

AWeber

AWeber is another American email marketing service that has been successfully operating since 1998, helping clients grow their businesses through mass email distribution.

top 10 email marketing services

Advantages:

  • Stock image gallery where you can quickly find visuals for your emails.
  • Autoresponder feature for setting up email greetings to new customers.
  • Easy integration with Facebook and YouTube to send messages to your subscribers and increase engagement on your pages.

Disadvantages:

  • The site is available only in English; there are no other language versions.
  • The A/B testing feature is absent, making it unsuitable for advanced email marketers.
  • High prices compared to cheaper alternatives on the market.

Prices

There are 3 plans: Lite, Plus, and Unlimited. The Lite plan ranges from $14.99 per month (500 contacts) to $1187.99 per month (150,000 contacts). The Plus plan starts at $29.99 per month (500 contacts) and goes up to $1202.99 per month (150,000 contacts). Additional charges apply for each contact over 150k. The Unlimited plan, with no subscriber limit, costs a fixed $800 per month.

Brevo

Brevo is a marketing automation platform with offices in India, France, and the USA. Founded in 2012, it successfully serves clients worldwide.

top 10 email marketing services

Advantages:

  • The intuitive interface, known for its simplicity, attracts many clients to the platform.
  • Quick and straightforward integration with CRM and CMS, keeping your contact database constantly up to date with minimal effort.
  • Built-in image editor in the email editor, allowing you to create beautiful visuals directly within the service without the need for third-party software.

Disadvantages:

  • Only available in English; other language versions of the site are unavailable.
  • Relatively high cost; there are alternatives on the market with similar functionality but more affordable prices.

Prices

There are 2 plans: Starter and Business. The Starter plan starts at $25 per month, while the Business plan starts at $65 per month.

MailerLite

MailerLite is an email marketing service designed specifically for small companies, individual entrepreneurs, and freelancers. Since 2010, this American platform has been helping small businesses advertise their services at an affordable price.

top 10 email marketing services

Advantages:

  • Fast and 24/7 customer support, is crucial for novice email marketers who may encounter difficulties using the service.
  • Maximum interaction capabilities with your target audience, supporting repeated and cascade mailings.
  • Library of free images to choose from for your emails directly on the service’s website.

Disadvantages:

  • Limited number of ready-made email templates (less than 100).
  • Lack of advanced features, as the service is more geared toward beginners than experienced marketers.

Prices

Prices start at $10 per month (or $9/month when billed annually), making it one of the lowest-priced options on the market, allowing even those with very limited marketing budgets to use the service.

eSputnik

eSputnik is a reliable Ukrainian email platform for omnichannel marketing. The company has been operating successfully since 2012, earning the trust of thousands of clients over more than 10 years of operation. This platform is versatile, and suitable for both small and large businesses.

top 10 email marketing services

Advantages:

  • Over 300 ready-made blocks in the visual message editor.
  • Extended functionality of the email editor allows adding videos, tables, carousels, accordions, forms, social media icons, and more.
  • Advanced features for experienced email marketers, including A/B testing to test the effectiveness of different marketing techniques.
  • Click map feature for detailed tracking of email performance.
  • Automation options for email marketing processes (auto-sending, autoresponders).
  • High email delivery rate to the “Inbox” folder (emails rarely end up in “Spam”).
  • Flexible pricing policy, including a free plan convenient for those who don’t send emails every month.
  • Unsubscribed user base management.
  • Personalized emails with automated insertion of personalized information.
  • Segmentation of mailings to send different messages to different segments of your target audience.
  • Subscription forms with ready-made solutions that you can add to your website.
  • Delegation of email marketing tasks to the company’s in-house email marketers, allowing you to outsource tasks and avoid managing mailings yourself or hiring your own email marketing specialist.

Disadvantages:

  • Some users find the service’s strict anti-spam policy limiting. If a client plans to send unwanted messages to a purchased contact base, the service is likely to block them.
  • For large companies, a drawback may be the maximum size of the recipient base, which is 250,000.

Prices

The service offers several pricing plans. There is a free option for those who do not require regular mailings, in which case the cost of one message is 0.09 UAH (less than 1 cent) per email. Subscription costs range from 235 to 15,600 UAH per month (from $6 to $400), depending on the size of the recipient base. For example, up to 1000 contacts cost 235 UAH/month ($6), and up to 250,000 recipients cost 15,600 UAH/month ($400).

SendPulse

SendPulse is another well-known Ukrainian service for email distribution. The platform has been helping its users stay in touch with their target audience since 2015. The company has offices in Ukraine, Mexico, the USA, Brazil, and Nigeria.

top 10 email marketing services

Advantages:

  • SMTP server that can connect to your CRM or CMS, making it easy to set up automatic transactional email sending (e.g., for registration completion, order confirmation, etc.).
  • Subscription forms with numerous templates and blocks to create a subscription form to your liking. Available options include embedded, floating, fixed, and pop-up forms with the required number of fields.
  • Automatic mailings with customizable dates and times.
  • Email analytics with detailed reports to help you draw conclusions about your email campaigns.
  • A/B testing feature is available even in the standard tariff, allowing even small companies with a limited budget for email marketing to try this method.
  • Email validator service for checking the contact base, and identifying non-existent and incorrect addresses.
  • Chrome extension released by SendPulse, allows you to save emails from your mailbox in HTML, PNG, or PDF formats, which is very useful for marketers looking for inspiration.
  • Multiple pricing plans allow optimal use of the marketing budget. If a company does not require advanced features and has a small customer base, it may be sufficient to use the inexpensive standard tariff. For large businesses and advanced marketers, there are more expensive Pro and Enterprise options with additional functionality.
  • High recipient limit, allowing you to send emails to up to 5 million recipients.
  • Excellent opportunities for testing the service by new users (the service allows you to send 15,000 emails per month to 500 recipients for free).

Disadvantages:

  • A limited number of ready-made email templates (only 130). Due to this limited selection, you will likely need to create your own template to suit your needs.
  • Few leads for transactional messages.
  • According to some users’ feedback, technical support responds with delays. Therefore, if you need help using the service, you may have to wait.

Prices

The cost of a monthly subscription depends on the tariff plan (each of which provides access to different functionality) and the size of the email recipient base. The price ranges from 144 UAH ($4) per month (Standard tariff, up to 500 recipients in the base) to 180,836 UAH ($4716) per month (Enterprise tariff, up to 4 to 5 million email recipients in the contact list). Discounts are provided for annual payments.

Increase sales with trigger email marketing

Increase sales with trigger Email Marketing

When a customer makes a specified action, triggered email marketing uses automation tools to deliver a customized message.

Triggered email marketing is an automated method of sending emails in response to user behavior.

In a 2019 poll, 68 percent of marketers from across the world said they expected to start using behavioral triggers in their email marketing in more innovative ways.

Triggered email marketing has a lot of advantages, including time, financial, and human resource efficiency, as well as better conversion.

We’ll show you how to use and benefit from it as well.

What is trigger Email Marketing?

Triggered email marketing is a marketing approach in which emails are delivered automatically in response to pre-determined customer behavior, a condition, or an event – in other words, a trigger.

The goal of triggered emails is to deliver timely and appropriate information. The following are examples of “triggers”:

  • Looking at a product
  • Buying anything
  • Giving up on an online shopping cart
  • Setting up an appointment
  • Subscribing to a newsletter
  • Downloading a presentation or an e-book
  • registering for a webinar
  • Having accomplished a goal

You might send a welcome email to someone who signs up for your newsletter, for example. You might send an email congratulating a new customer for their purchase if they make their first transaction with you. You may also send an email to a potential consumer who has abandoned their shopping cart, reminding them to complete their purchase.

Your users will not receive your triggered email unless they interact with your brand in some way, unlike cold call emails that are delivered to users without prior contact.

Special personal occasions, such as clients’ birthdays or anniversaries, can also be leveraged to trigger email marketing.

What are the Benefits of Triggered Email Marketing?

  • Triggered email campaigns function by pre-setting triggers that cause an email to be sent automatically after a user takes a specific action.
  • Your marketing automation software will send triggered emails, also known as transactional or behavioral emails after a specific action is made.
  • These messages:
  • Only communicate with customers who have demonstrated an interest in your brand and content through their actions.
  • Observe how your clients behave as they progress through the conversion funnel.

Best Practices For Triggered Emails

Here are some guidelines for successful trigger email campaigns, in addition to typical email marketing best practices:

  • To automate your trigger email campaigns, do some research and choose the correct solutions, such as Mailchimp, HubSpot, or ActiveCampaign.
  • Set explicit objectives for each trigger.
  • Segment your clients to target the right people and provide them with a more personalized experience. Age, gender, user behavior, geography, and family status can all be used to create segments.
  • Create several trigger emails for various objectives.
  • Use a concise, straightforward message that relates to the activity being triggered.
  • Make sure your topic lines correspond to the prompted action.
  • Provide useful information.
  • To avoid inundating your consumer with too many emails, properly plan your email calendar.
  • Monitor campaign metrics and conduct testing to improve performance.
  • Keep track of important indicators like an open rate to see how well each email is performing.

What Is the Difference Between Triggered Emails and Marketing Emails?

Triggered email campaigns, while part of email marketing, differ from it in various ways. This is how:

  • Marketing emails can be sent at any time to promote and sell items or services, whereas triggered emails are sent in response to a specific action done by a customer.
  • Promotional emails are manually sent, whereas triggered emails are pre-programmed and sent automatically.
  • General promotional emails are sent to a large number of people at once, whereas triggered emails are sent to a single person.
  • Marketing emails are frequently impersonal, whereas triggered email campaigns always include a customized subject line.

The Different Types of Trigger Emails

Trigger emails can be used to reach out to individual customers as well as for B2B lead generation.

Depending on your sector and business goals, here are some email ideas you can use in your trigger campaigns:

1. Welcome emails

The welcome email is the first email your customer receives from you, and it establishes a relationship between them and your company.

Send new users an email to welcome them to your brand’s family after they sign up for your newsletter. Provide details about your business and encourage future participation.

2. Emails for Onboarding

Use onboarding emails to deliver further information about your products and services to new clients who have signed up for a service.

The foundation for future contact will be laid by listing your resources and offering support.

3. Emails from your account

Send an automated account email to your users if they have added, removed, or changed their personal or account information, such as password changes or a new phone number.

This will put their minds at ease and assure them that their accounts are current and secure.

4. Emails of Early Activation

Send an automatic email with special discounts to subscribers who have expressed interest in your brand but have not yet activated their account. This may assist them in taking the next step.

5. Emails about cart abandonment

Cart abandonment occurs frequently while online shopping for a variety of reasons, ranging from a lack of interest in the purchase to frustration with the payment procedure.

Reminding your consumers that they haven’t completed the checkout process can encourage them to complete it.

To assist the recipient convert, use fear of missing out (FOMO) terms like “Offer ends tomorrow” or “Only 10 left.” Include pictures of the abandoned items or include a discount coupon. Triggered emails helps you to increase conversion rate from abandoned cart.

6. Emails for Transactions

Transactional emails are one of the most prevalent forms of triggered emails since they convey crucial information to your customers.

Keep your customers informed by verifying orders, issuing delivery notifications, or emailing purchase receipts, among other things.

Invite your users to follow you on social media and leave feedback about your products and services to increase engagement.

7. Emails for Subscription Renewal

If a customer’s subscription is about to expire, you can send a subscription renewal email to persuade them to sign up for another. Set up an automated email to remind them to cancel their subscription a month before it expires. Send a follow-up email a week before the subscription expires if no action is taken.

Add a reward for subscription renewal and loyalty to express your appreciation.

8. Emails about personal events

Do you want to show your consumers that you care? Set up emails to congratulate and thank them for their devotion and support on major occasions like birthdays, anniversaries, and other special occasions.

This will improve your customer relationship, increase brand awareness and trust, and stimulate future contact.

9. Emails with Milestones

Create milestone emails for consumers who have attained a certain level of engagement with your company. For instance, if they’ve been a customer for a year and have made ten transactions from you.

To increase engagement and loyalty, including unique offers on certain occasions.

10. Emails with Real-Time Triggers

Set up real-time triggered emails to reach out to your consumers in response to current happenings. For example, you can alert customers about your physical business nearby whenever they reach a specific spot. Multiple trigger activities, such as signing up for a service, completing a transaction, or departing a shopping cart, can result in trigger emails.

What Are The Advantages Of Trigger Marketing?

Trigger-based marketing has a number of benefits:

1. Keeps your clients informed

Let’s imagine your customer buys new shoes, and you send them an email with a thank-you card, a purchase receipt, and a link to monitor their shipping. In a sea of data, obtaining confirmation of a completed action reassures your user that the procedure went smoothly and that they need not worry because their new shoes are on their way.

2. Increases Conversion

Triggered emails evaluate client behavior and reach them at the optimal time by offering updates on product availability and cart abandonment. Updates, reminders, discount codes, and other information can all help with conversion.

3. Creates a bond between your brand and your customers

Triggered emails are a two-way communication channel: your users take an action, and you send them a tailored email. This indicates that you care about your clients and fosters trust and loyalty, allowing you to keep your current customers.

4. Time is saved

Triggered emails can be created fast and easily using automation and set in advance to reduce manual labor. All you have to do is identify the trigger event and compose the email; your automated software tool will handle the rest.

5. Increases productivity while saving money

You may track the behaviors of visitors to your site using automation and never miss an opportunity to communicate with them. You can generate money even while sleeping this way!

To increase sales, save time, and build loyalty, use trigger email marketing.

Why Should You Hire An Agency To Manage Your Triggered Email Campaigns?

Working with a professional firm can assist you in identifying and setting up your email triggers using marketing automation software that is appropriate for your business.

A professional agency’s digital marketing professionals will write compelling language for each of your triggered email messages, minimize repetitive marketing activities, track performance, and determine the next steps to improve your approach.

Takeaways from Triggered Email Marketing

When your customers connect with your brand, you may use triggered email marketing to communicate with them.

These are some examples of trigger emails:

  • Welcome emails
  • Emails from accounts
  • Emails about personal events
  • Emails of significance
  • Emails about subscription renewal
  • Emails for transactions
  • Emails about abandoned carts
  • Emails for onboarding
  • Emails of early activation
  • Real-time email triggers
  • Email marketing with triggers:
  • Increases conversion
  • Makes a connection with your brand
  • Saves money and time
  • Enhances efficiency

A professional digital agency can help you identify the important behaviors you want to respond to, design tailored messaging and track the success of your triggered emails so you can adjust your approach to increase brand loyalty and conversions.

Recover Lost Sales: 16 Amazing Abandoned Cart Emails

Recover Lost Sales: 16 Amazing Abandoned Cart Emails

Let’s assume you own a successful shop. You have figured out the inventory and you have a lot of traffic. Your customers are loving your products. Did you cover all bases?

Not necessarily. There could be a lot of sales that have been lost. How? Through shopping cart abandonment.

Nearly 88% of online shopping carts are abandoned after a customer has made a purchase. Your sales numbers could be only one-tenth what they might be.

You may not be able to convince all cart abandoners that they should go through checkout. However, you can triple your sales. It is possible that some customers never intended to buy. However, it is worth making the effort to eliminate any remaining hesitations.

This article will discuss how to recover abandoned customers when they abandon their carts using Email Marketing. Next, we will share the email marketing tools needed to create one.

What are abandoned cart emails?

Customers who have added products but did not check out will get abandoned cart emails.

It is an extremely effective customer loyalty tactic. According to Klaviyo, cart recovery emails are able to return 3%-14% sales for businesses, and the average revenue per recipient at $5.81.

This doesn’t sound like a lot. This number is not impressive if you multiply it by thousands of abandoned shopping carts in a year. It’s obvious that abandoned cart emails can generate more revenue.

These emails remind shoppers about what they have forgotten and encourage them to return for the full purchase. Emails from abandoned carts can be customized with coupons codes, product images, and CTA buttons to bring people back to checkout.

example email from moment

Statista provides data that shows the average abandonment rate for shopping carts is 88.1%. However, this can vary by industry:

  1. Baby and child: 94%.
  2. Luxury: 94.4%.
  3. Airlines: 90.9%.
  4. Fashion: 90.7%.
  5. Cosmetics: 85.7%.
  6. Retail: 84.5%.

Both small and large companies can send cart abandonment emails to increase conversion rates and recover revenue. You can automate this process by using email market software.

The best examples of abandoned cart emails

Now that you are familiar with what an abandoned cart message is, let’s take a look at some great examples to get inspiration.

  1. Casper.
  2. Rudy’s.
  3. Whisky Loot.
  4. Nomad.
  5. Dollar Shave Club.

Casper

Subject Line: Did someone forget something?

Casper automatically sends you its cart abandonment email if there is anything left on its website. The subject line, “Did I forget something?” is captivating and encourages you to click. To draw you in, the email contains the catchy and playful headline “COME BACKING TO BED”.

example email from casper

Casper’s emails are clean and easy to understand. To show its products’ worth, Casper includes testimonials in its emails. Readers also have the option to view additional reviews if they wish.

Rudy’s

Subject Line: Don’t let free shipping be wasted.

Rudy’s sends an amusing email follow-up as part of its cart abandonment campaign. It is easy to understand the headline “Don’t put it off like a program update”. Customers will be aware that if your software isn’t updated, it could go bad. It is important to remember that bad thing can happen if you do not buy your chosen items.

Rudy’s includes photos of the products left behind and offers free shipping to customers as an incentive to make their purchases.

example email from rudy`s

Whisky Loot

Subject Line: Your cart has just begun to wake you up.

Whisky Loot reminds customers to check their carts every day. It’s a hilarious example. The subject line of “Your cart is sobering-up” is sent when a shopper abandons one of its subscription boxes. This message can help increase the open rate or conversion rate.

The email begins with a question. It then lists all of the possible uses for the whiskies contained in the box. The humorous items make viewers laugh, and they can even imagine themselves using them in these funny ways. Whisky Loot concludes with a FAQ section, and a CTA button stating “TREAT YOURSELF”.

example email from whisky loot

Nomad

Subject Line: Nomad Gear Is Selling Quickly.

Another example of Nomad is the abandoned cart email. The subject line conveys the fear of missing the opportunity (FOMO) to get people to click. The imagery is brand-appropriate, with playful copy and clear instructions on how viewers can get their cart back.

The email addresses another common issue. The email’s section “Afraid of Making the Leap?” provides comforting information about Nomad’s return policy, two-year warranty, and other details. This adds credibility to the email and shows the brand stands behind its products.

example email from nomad

Dollar Shave Club

Subject Line: Where have you been?

Dollar Shave Club has a reputation for its funny and friendly marketing campaigns. The email series that was abandoned is no different. The subject line is brief and gives readers an incentive to read it more.

Bullet-point copy makes it easy for readers to understand and lists the reasons Dollar Shave Club razors make good products. The brand’s monthly boxes are illustrated with clear imagery. Dollar Shave Club provides a money-back guarantee of 100% to all customers, to remove any doubts or encourage them to use the service.

example email from dollar shave club

Email best practices for abandoned cart emails

It is easy to create abandoned cart emails and they can help customers who are reluctant to buy again. Three things should every abandoned cart email include.

An example of the things they’ve left behind

It is possible for your customers to decide that they want to buy again after a few hours. It might take some time for your customers to recall what they saw when they abandoned the items. This is a warm lead, not like the cold reach from a standard company email format.

Customers might abandon carts for unanticipated reasons. Customers may abandon their carts due to problems with their internet provider. However, they might still want to purchase the items. It is possible to get customers back by saving their carts or showing them the items they want to buy.

Take a look at this American Giant illustration. It is a simple message that informs the customer about what they have given up. Even better, it provides a link that allows you to quickly return to your cart.

example email from american giant

This is another email recovery from Perigold. It’s simple yet effective. It communicates quickly and also offers product recommendations to help people locate other products.

example email from perigold

One more outstanding example. Chubies has a great email that excels in three dimensions: compelling visuals and great copy. It also includes multiple links.

example email from chubbies

Pay close attention how Chubbies wrote this email. “Allow us to teleport to you”, “Let’s turn this party into 11” and “Word up” all fit with the image of a shorts retailer running fun-loving individuals. Note that you can return to your cart by clicking on any of these links in the email. (Active links are located in the title, main picture, and the big button at bottom of the email.

Great email copy

As a transition point, the example from Chubbies can be used as a template for great copy.

You can think of abandoned cart emails as a bonus marketing opportunity. Make sure you are making all your marketing materials engaging. Don’t let this happen. You might also find that abandoned cart emails are more in line with welcome emails because of their purpose.

What are the key ingredients of a successful marketing email? A catchy subject line, good copy, and great images are all essential. These emails excel in at least one of these areas.

example email from food25

Food52 is our favorite email. We love the copy! The email uses a real-life approach to messaging and displays your items. See: “Your Cart Called” and “It’s hoping you’ll come back to see it”. These phrases personalize the shopping cart and make you feel like a friend should be there.

Adidas uses bold subject lines. It also says: “IS YOUR WI-FI OKAY?” as well as “Maybe you browser crashed when viewing the iconic Gazelle silhouette”. With a link back, the customer’s cart.

example email from addidas

Also, take a look here at this Huckberry.

example email from huckberry

Huckberry has a different appeal.

There is a sense that there is urgency. If you are really desperate for those items, you should not wait. Online retailers who are smart know how to capitalize on scarcity as a psychological sales trigger. Customers worry that the product they want might not sell. Huckberry understands that fear and urges customers to act quickly.

The six stores featured in this article use compelling copy to persuade customers to click back on their cart and complete the purchase.

Include a CTA (call-to-action) button

CTA buttons are used in emails to guide users towards their shopping cart. It’s the area of your email viewers need to click in order to take the action you want. CTA buttons come in many styles depending on what brand you are using, but all of them have the same goal: To get people to their shopping carts.

You can either use a standard CTA, such as Return to Cart and Shop Now. You can be more creative with a CTA like Society6, where you can say “Get My 30% Discount”!

example email from society6

You should aim to create a CTA that is both action-packed and effective. Verbs such as “get” or “shop” can be used to encourage people to place items in their cart. In your email marketing software, you can test different CTA messages to find which one resonates with your target audience. This will allow you to generate more revenue per recipient and increase the effectiveness of your cart abandonment program.

Email Strategy Tips for Abandoned Cart

A compelling email about an abandoned cart needs to be included. It should also include a link to return to the cart. Or at least show the items that were removed. If you are able to put them into practice, the following tips will not be a must-have, but they will help you.

Consider timing

Recent studies have shown that the earlier you send an email to abandon cart emails, the better the results. After analyzing millions of cart recovery emails, Rejoiner found this out. The aim was to find the right timing that would drive revenue for clients.

The results? Rejoiner found that following up emails sent within one hour had an average conversion rate (16%). Sending an email too soon will likely result in lower conversion rates. The results will be even worse if you wait.

statistics when is the best time to send emails

Rejoiner also discovered that the first email may be the most effective but it won’t recover lost sales due to cart abandoners. It suggests using a 3-part series to get the maximum revenue:

  1. First email sent an hour after abandonment.
  2. Second email, sent one-day after abandonment.
  3. Third email sent three days after abandonment.

Offer a discount

Most customers abandon their carts after the final price is higher than they had expected.

When people consider how much they’ll pay for a product, they often add up the cost of each item to their cart. They forget to include shipping costs and taxes, which can lead to them lowering their estimates.

This is why the top reason people abandon cart was because of excessive costs.

It’s easy to get customers back from being scared by the final cost: give them a discount.

Alex Mill’s abandoned-cart email subject is “Get Them for 15% Off!”. Once you open it, you will see the items you left behind with this 15% off discount. These are the results. It is likely that you will make a sale.

example email from alex mill

You can create discounts easily. Simply choose the amount you want, create a discount code and then leave it in your abandoned cart email.

It’s time to evaluate whether discounts make sense in your business. Although you may know that customers are abandoning carts frequently, every store is different. Although you can encourage customers to buy after receiving a discount, or free shipping, there is no way to guarantee that they will. However, you don’t want your sales to suffer.

It’s not an easy line to walk. You have to decide whether or how to offer discounts. There is no right answer. Your customers might walk away from deals due to prices or for reasons that have little to do with them. It is up to you to find out how they behave.

Add social proof

Social proof is one of the most powerful marketing tools you have. It can help you build trust with cart abandoners, and it can also encourage them to purchase. Social proof is a way to get people to look at what other people have to say about a product. They are more likely to trust your brand if they hear good things about it.

Adidas also uses social proof in the email it sent, as described above. Viewers can view customer reviews to see what other buyers think about the shoes.

example email from adidas

The items you wish to reserve can be added to your cart

Remember how we talked about Huckberry using the possibility that your item will sell out to encourage purchase? You can also take advantage of the scarcity effect in another way.

Let me tell you, your customers might be encouraged to use checkout if you promise that you will hold the abandoned items for them for an indefinite but limited period.

Customers understand that popular items are often sold out in small stores with no sophisticated supply chains. Customers may feel more motivated to purchase if they know the items will be kept for them.

The following Beardbrand email informs shoppers that their items are in reserve, but they will soon be gone. It uses this psychological trick in order to get people to buy before the supply runs out.

example email from beardbrand

We have made “reserve the goods” a great-to-have but not a necessity because we know you want to ship the items to customers who have already prepaid in case of shortages. This is a good idea. Only offer to reserve the cart if your stock is large and you can afford to hold them for others who may not be able to pay.

You can test abandoned cart texts

An abandoned cart message, which is similar to an email about abandoned carts, is sent to the person’s mobile phone. This is a more recent sales recovery tactic. However, people are more likely see an SMS push notification rather than an email in their inbox. This can lead to higher click-through rates and sales.

example of a marketing sms mailing

To personalize your text messages, you can use the information you have collected about a customer, such as their name and what products they left behind. ManyChat and other SMS Marketing providers allow you to add one-click links to take customers back to Shopify product pages.

example of a marketing sms mailing

Your e-commerce business can make more sales

Ecommerce marketers and online store owners need to send abandoned cart emails in order to increase sales. Because of the high abandonment rate for shopping carts, they are very easy to set up and should be used by all. Take the advice of these pros to help you get started in recovering sales.

TOP 10 email services for business

TOP 10 email services for business 

Small businesses do not want to spend a lot of money on email hosting. They don’t require thousands of email addresses and they don’t want hundreds of dollars hosting their email.

What is Email Hosting? Why use it?

An email hosting company is responsible for running an email server. Sign up for the email hosting service to get an email server. To use an email service, all you need is a domain. An email hosting server can be used to manage, send and maintain your email accounts. Many large e-commerce sites have their own email servers that ensure that emails get to the intended recipients promptly. Small businesses can use the email hosting solutions offered by companies such as Google, Zoho, and Rackspace. Cloudways is one example. It provides managed cloud hosting services and an email hosting solution from Rackspace.

Email Hosting Options for Small Businesses

There are many types of email hosting options, each with a different purpose. Let’s find out which email hosting solution is best for you.

1. Email Service and Shared Web Hosting

This email service can be used with shared hosting services. Due to limitations on the server, you can’t send/receive bulk emails from it.

2. Third-Party Email Hosting

Third-party email hosting is preferred by most digital businesses. These email servers are highly scalable and easy to use, with excellent support. Remember that email hosting will be charged separately. If you choose to get a shared web hosting with email, your cost will be higher than if you go for a dedicated server.

3. Self-hosted Email Servers

These servers are highly complex and need technical expertise from the people who manage them. These servers are reliable and allow you to send, receive, or maintain email with ease.

Which business email hosting provider is best? Features, prices, and limitations

The following table compares email hosting for small businesses.

Why should you host email on a separate server?

Experts recommend that email not be hosted on the same server as web files and databases of business websites. This is a common mistake. Many businesses view a separate email server to be an unnecessary expense. They host their email on the same server. If disaster strikes and the server is down for whatever reason, the business can’t email the providers as the email system was also offline.

Hosting email is bad from a technical standpoint. Web hosting and email hosting have very different requirements. Hosting them both on the same server can lead to competition for resources, which could result in a slowdown in application performance.

The tricky part of support is last. The support team may be well-versed in handling web hosting issues but their knowledge of troubleshooting email hosting might be limited.

IMAP vs. POP3 vs. SMTP – Comparing Email Protocols

Let’s find out the differences between different email protocols. This is the list of protocols you will need in order to send emails.

1. IMAP

It’s also known as the Internet Access Message Protocol. It is used to retrieve email messages from the server and manage them. It is not possible to use IMAP protocol for email sending. You can instead use it to send email messages and store them on the server.

2. SMTP

The SMTP protocol stands as (Simple Mail Transfer Protocol). It is the industry standard protocol for sending email messages. SMTP lets you send and relay email messages or forward them to other mail clients, such as Microsoft Outlook to Gmail. To send email messages, the SMTP server can be used to complete the transmission.

3. POP3

POP3 allows you to receive email messages and then download them to your server. Although it has the same functionality and features as IMAP protocol, POP3 doesn’t save these emails messages to the server. It downloads them from the server to the user’s PC and deletes the server copy.

IMAP protocol, on the other hand, stores an email message on an email server and syncs it across multiple devices.

Q. Q. Should You Use IMAP or POP3?

It all depends on how you wish to receive emails. Both functionalities are offered by most email service providers. It is best to choose IMAP protocol. Your emails will be saved on the server so you can access them at any time. You won’t have access to any emails if you use POP3 email protocol.

Best Email Hosting Services for Business

This list contains the best email hosting services for small businesses that you can use to increase your email campaigns.

1. Google Workspace

zoho mail business email

Google Workspace is our first choice. Gmail is a well-known tool. Google Workspace is a more advanced, sophisticated, and feature-rich version Gmail. Google Workspace is a collection of Google cloud-based apps that can simplify many of your tasks. It includes Calendar and Chat, Drive, Docs Sheets Slides Sites, Meet, Google Docs, Drive, Docs, Sheets, and Slides.

With over a billion users, it is one of the most widely used email services. You can also use third-party apps on Google Workspace to improve your productivity without additional charges. Google Workspace isn’t free. You will need to pay a small fee for the use of Google Workspace apps. Prices start at $6 per user per month for the Business Starter plan and can rise to $18 per person per month for Business Plus. Each user receives 30GB of storage space in Google Workspace. This includes Google apps such as Gmail, Drive, and Photos. You can also get a 14-day free trial.

2. Zoho Mail

zoho mail business email

Zoho mail service offers an alternative to Microsoft Office 365 business email and Google Workspace. It has almost all the same features, including hosted email, office suite and other tools for working. Zoho offers both a paid and free version of its mail service. Basic features like a web-based client that sends and receives emails are available in the free version. The free version does not allow you to set up a business account or get a custom domain. The paid Zoho mail service allows you to easily create a custom domain for your email. It supports email forwarding and POP/IMAP. A third-party app can be used to check your email. Zoho Mail, which starts at $12 per year and offers 5GB of email storage, is a great option for small businesses. Zoho Mail Plus plans offer 30GB storage per user and Zoho Docs cloud storage.

 

3. Office 365 Outlook

office 365 outlook business email

The Microsoft Office Suite 365 service is best for you if you’re a Microsoft user. Office 365 offers all the tools you need, including Outlook, Word Excel, Excel, PowerPoint, and more. The Office 365 Business Premium will be available for your email hosting account. This service can be used with a custom domain. Office 365 Business Premium offers 50GB storage and uses the custom domain to create an email address. The Office 365 Outlook version includes Outlook, Word Excel, PowerPoint, and OneNote. This will allow you to improve your productivity. You will also get 1TB OneDrive cloud storage for your files. Office 365 Outlook is $100 per year

4. Yandex Mail

Yandex, a Russian search engine, also offers email hosting. This is the perfect tool for anyone who wants to set up an email server with a custom domain. It’s fast and flexible, as well as cheaper than other providers. A paid account costs as little as $3 per month. You can have up to three email users for a website. However, you can sign up as an organization and get 1000 free accounts. Yandex provides unlimited storage for all email accounts. Yandex Mail can be connected to your email account. Collaboration tools include track issues, calendar, forms, and messenger. Yandex gives each user 10GB of online storage space for an annual fee. It comes with anti-virus and spam technologies to protect your mailbox. Two-factor authentication (2FA), for better login security and migration, is also available.

5. Mailgun

mailgun email service

Mailgun, an SMTP email service provider, was created primarily to serve software developers. Cloudways users love it because they can send bulk emails easily and it dramatically increases engagement.

Mailgun isn’t an email marketing tool, it’s a mail API. It is a transactional service that allows you to send, receive and track emails. You can use it to send burst emails and it uses secure protocols to ensure your email is always safe.

It also includes a performance prediction tool that will give you an indication of where your email is likely landing when it arrives at your recipient’s mailbox.

Mailgun is not free. The Flex tier offers three months of unlimited email. After the initial period expires, you will be charged according to how many emails you send. After the initial three months, $0.8 per 1,000 emails will be charged.

6. SendGrid

sendgrid email service

SendGrid allows users to send email without having to set up or maintain their own email servers. Cloudways users love it because it handles all technical issues from setting up the infrastructure to scaling your email requirements.

It offers real-time analytics data and reputation monitoring tools. SendGrid has more than 45,000 customers and sent over 1 trillion emails, making it a trusted and reliable choice.

7. MXRoute

mxroute email service

MXRoute, a simple, no-frills email hosting solution for small businesses, is a great option. MXRoute is also extremely affordable, at $60 per year or $5 per month for unlimited domains and email addresses. You get a 50GB server for this price.

You can also access it via Webmail, SMTP and POP3 for easy access. It also has built-in support to filter out spam mails. MXRoute gives you access to NextCloud for each email that you send. NextCloud offers file storage, calendars, contact management and project management solutions. It even has photo galleries.

8. PostMark

postmark email service

PostMark is another popular service provider for email. It focuses primarily on transactional emails and doesn’t offer bulk email marketing. This has helped it to build a strong reputation.

PostMark is an easy-to-use email service provider that provides metrics for email performance and tracking. It also has email automation, making it a great tool for small businesses. Pricing starts at $10 per month for PostMark, which is somewhat expensive compared to other providers.

For $10, you get 10,000 emails. Pricing varies depending on how many emails you receive. For example, $1,200 per month for 5,000,000 emails. If you wish, you can even obtain a dedicated IP.

9. FastMail

fastmail email service

FastMail, one of the most established email service providers in industry, is a great choice for anyone looking for a premium service at a fraction of the cost of a basic service. Although it supports IMAP/PGP, it doesn’t offer encryption at the end. FastMail offers two-factor authentication and spam filtering to protect your email.

Pricing starts at $3 per month. There is no free version. There are several levels you can choose from.

10. Amazon SES

Amazon SES (Simple Email Service), is an affordable, flexible and cost-effective email service that can be scaled to meet your business’s needs. Amazon is not unfamiliar with cloud-based services and the SES seamlessly integrates into their business.

Amazon SES offers a reputation dashboard to help you track the performance of your email campaigns and to get more spam feedback in order to improve your emails’ performance. It comes with a variety of security options built in, such as the DomainKeys Identified Mail and the Sender Policy Framework that authenticate both the sender and receiver.

Conclusion

We have reached the end of the article. This concludes our article on the best email hosting options for small and medium-sized businesses. Email marketing is now an integral part every digital business. This is the time to invest in email hosting services if you are looking to grow your business. An excellent email hosting service can help you grow, improve support, and reach more customers via new marketing channels.

FAQs to Help You Choose the Best Email Hosting Services

Q1. Should you use a separate server for email hosting?

It depends. It all depends. Cloudways provides email hosting as an optional service. All charges will be deducted directly from your Cloudways account. If your hosting server doesn’t provide email hosting, you will need to use a separate server for sending and receiving mail. Depending on your needs, you can either use Google Workspace (or Microsoft Office 365).

Q2. Which bandwidth server should I get for small business email hosting

You rent space from email servers to send emails. These servers have SMTP and IMAP interfaces. Email hosting servers handle both incoming and outgoing mail. If you send large quantities of emails, bandwidth is not an issue. Cloudways Rackspace is the best choice for you if you send less than 10,000 emails per month.

Q3.  Why do I need SMTP and IMAP?

To send and receive email easily, you will need to have SMTP and IMAP protocols installed on your email server. Many email hosting providers, such as Cloudways Rackspace email hosting and Google Workspace email hosting, offer additional features like slides, docs sheets, hangouts, and presentations.

Q4. Which email hosting service is best for small businesses?

There is no one “best” email host. However, there are many popular email hosting services. These include:

  • Google Workspace
  • Cloudways Rackspace
  • Zoho Mail
  • Office 365 Outlook
  • Mailgun

Q5. Q5. How much should email hosting costs?

Email hosting can be very affordable. When evaluating email hosting providers, be aware that even if the price seems low, you should still look at the features as they could leave out essential features like security and space.

Q6. Why should small businesses have email hosting?

It is a good idea to keep web hosting separate from email hosting. This way, in the event of an unfortunate incident with your web host, your emails would still be accessible. Email hosting is different and one server may not be able cater to all of them.

Is Email Marketing still effective in 2022?

Is Email Marketing still effective in 2022

Some people have given up email marketing to embrace digital marketing, due to the popularity of social media and other online channels.

Email marketing is still one of the most efficient and simple ways to market your business online.

There are 4 benefits to email marketing

These are just a few of the reasons email marketing is so useful for companies.

1. Email marketing is targeted

You have no control over the audience that sees your advertisement in print or on television. You decide where you advertise based upon the target audience of the publication or channel, and hope that their viewers and readers are interested.

Email marketing allows you to segment your list based on lead status and demographics. This allows you to send targeted emails to your customers based on their interests and needs. Personalization can be used to personalize messages for each customer. This can increase conversion rates.

2. Email marketing boosts brand recognition

Email marketing exposes potential customers also to your brand.

Although people may not be ready to buy your products or services immediately after hearing about your business, sending targeted emails can help keep you top of mind with your audience. This will make it easier for them to find the services or products they are looking for.

3. Email marketing can be measured

Email marketing allows you to easily assess the success of your campaign through key metrics such as open rate, bounce rate and click-through rate.

These metrics can give you valuable insight into your customers’ interests and behaviors. This information will allow you to determine what type of content customers like best and help you to tailor your marketing campaigns to include that content.

4. Email marketing is cost-effective

Email marketing is more cost-effective than traditional marketing strategies. Email marketing is much more cost-effective than traditional marketing efforts. You don’t need to pay for printing, postage, or ad space. The Direct Marketing Association estimates email marketing generates $40 per $1.

Email marketing is one of the most cost-effective marketing methods ahead of search, social media, and display marketing. This is another reason email marketing is so important.

Email marketing tips for 2022

Next, we’ll look at five tips that will help you make the most of your email marketing strategy.

1. Personalize your messages

Marketers could send generic emails to customers years ago.

With the advent of new technology, real-time email marketing is on the rise. Recipients are eager to receive personalized messages that suit their tastes and preferences.

Take personalized subject line ideas beyond the one that contains the recipient’s initials. Engaging emails will help you connect with more people and increase your business’ conversion rate.

2. Optimize your emails for mobile devices

This trend is expected to continue.

It is important that emails be optimized for mobile devices. People use their mobile devices to check their emails. They don’t want to be faced with frustrating pinch-zoom issues or difficult-to-fill forms.

3. Share your emails

Your recipients will share your emails with their friends and family members if they contain useful information.

You can make it easier for people who receive your emails to share your content via social media buttons. This will increase your brand awareness and increase your online reach.

In your emails, you can highlight social media successes and encourage subscribers to follow.

4. Add videos and animated content

To grab attention and give more value to your audience, include animated content in your emails.

These dynamic elements can be used to guide recipients to perform certain actions. This can increase click-through rates.

Graphic elements are not only visually appealing, but they can also enhance user experience and increase interest in your business.

5. Create compelling subject lines

33% of People decide whether or not to open an email based on the subject line.

You need to make your email subject lines interesting and encourage people to read your content.

For each email, you should come up with 10-20 subject lines. Then choose the one that resonates most with your audience. Subject lines must be engaging and creative, but they should also give recipients a clear picture of what to expect from your emails.

UAATEAM offers cost-effective email marketing

Are you interested in learning how email marketing can help increase brand recognition and attract customers? You can view our pricing online for email marketing to find the best option for your business.

Call UAATEAM today for a conversation with one of our email marketing specialists.

7 reasons to use Email Marketing in 2022

Introduction

Marketers have incredible resources and the pace at which innovation is happening is amazing. According to VentureBeat, there are 1,876 companies in 43 marketing categories including SEO, social media, video marketing, and sales enablement.

Moreover, many categories were not included in the report a year ago.

Only one category performs well year after year: Email marketing. Email marketing has been generating the best ROI for marketers for ten consecutive years. Email marketing generates $38 in ROI for every $1 spent. It gives marketers the most reach out of all channels. Email marketing, despite the many tools marketers have at their disposal, is the best way to grow your business.

This guide will discuss seven reasons email marketing is essential to your digital marketing strategy. It will also show you how experts use it as a core tool in their digital strategies.

7 reasons email marketing can help you grow your business

Marketers today need to do more with less. Marketers must be able to communicate with their target audience in a highly personal way while remaining within budget. Marketers who can connect with prospects and customers in a highly targeted manner will be able to deliver ROI and revenue back into the business.

VentureBeat’s report shows that email marketing is the most durable marketing channel. Email marketing is still the most effective channel for modern marketers, despite some marketing trends passing.

Here are seven reasons:

1. Email marketing is more popular.

It’s easy to believe that social media is the best way to reach the masses, with Facebook boasting more than 1 billion users and Twitter boasting about 255 million. These numbers are amazing, but statistics about email usage are not often shared.

According to Radicati, the global number of email accounts is 3.9 billion. It is projected that it will reach 4.9 billion by 2017.

This may seem strange at first but think about your online behavior. When you sign up to a website (like an internet store), you must enter your email address in order to create the account. To create a Facebook account or Twitter account, you will need to have an email address. Facebook and Twitter also allow users to be notified of activity via email, such as when someone has been tagged in a photograph.

Email is the currency for the internet. Anyone who is online has an active address. While Twitter and Facebook may seem ubiquitous, privacy concerns and data breaches mean that many people have stopped using some social media platforms.

how much is the base of email users more than users of social networks

Email is the best channel to connect with prospects and customers.

2. Email marketing delivers your message.

Marketers should choose the email subscriber whenever they have to make a choice between adding an email subscriber or gaining new Facebook fans.

Two reasons are key:

First, 90% of emails are delivered directly to the recipient’s inbox. Only 2% of your Facebook friends see your posts on their News Feed. In an effort to encourage brands to use paid advertising, Facebook restricts the number of times that your posts appear on the News Feed.

This is an important step in getting your message across to the right audience.

If you send an update to your 10,000 Facebook friends, only 200 will see it in their News Feed. You can also send an email campaign reaching 10,000 subscribers and at least 9,000 will see it in their inbox.

This means that email is 45 times more likely than Facebook to see your message.

Your email subscribers have also indicated that they are interested in hearing from you after signing up for your mailing list.

There are strict laws and regulations regarding SPAM laws. If you email a prospect or customer it is because they have given you permission. Think about your Facebook News Feed ads. Did you ask these companies to market to me?

Most likely not. You probably did a Google search and visited their website. This is a far different experience than signing up for an email newsletter.

Email has been proven to deliver your message to your audience.

 

3. Email marketing drives conversions.

Marketers are focused on converting customers. Marketers are determined to convert potential customers into paying customers, regardless of whether this is done in the form or sales leads, memberships, or any other metric that suits your business strategy.

Email is the most powerful channel for conversions.

The average click-through rates for an email campaign are around 3% (of total recipients), while the average click-through rate from a Tweet is about 0.5%.

This means that you have 6x the chance of getting someone to click through via email to your site than you do via Twitter. Your email subscribers already told you that they want to hear from you, which is not the case with social media.

According to Monetate, email marketing is more popular than search engines (2.49%) and social media (0.59%), respectively.

Email is also highly quantifiable. Campaign Monitor customers have access to real-time metrics such as opens, clicks and bounces, forwards, and social shares.

Those who integrate email marketing into Salesforce are able to see firsthand how email marketing affects business opportunities and deals.

Email marketing is the best communication channel for business if you are a marketer who is focused on driving leads and conversions.

4. Email marketing is more effective than other forms of marketing.

Email’s unparalleled ability to drive conversions makes it easy to see why email is the best channel to increase your company’s ROI. Email marketing has an average ROI of 3,800% for businesses. The average return on investment for email marketing is $38.

These statistics show that email is cost-effective for marketers. But, why does it perform so well when it comes to ROI?

Delivering relevant and personalized messages is the key. Email allows you to be highly targeted with your communications, unlike social networks that send status updates to everyone, regardless of where they live, what interests or purchase history.

Campaign Monitor has a lot of data about customers. This includes insights from your CRM and customer service system. The more data, the more targeted you can become.

Campaign Monitor customer Rip Curl used segmentation and dynamic content in order to get the right message to each person. They know the gender and location of their subscribers so that they can send emails about summer bathing suits to females in the United States and winter wetsuits to males in Australia.

The use of segmentation with dynamic content allows recipients to make informed decisions about the content they send. This helps drive people to click through, make purchases and improve the ROI of email marketing campaigns.

5. Email marketing is the preferred channel of communication.

Many people use social media networks to communicate with their friends and family. People log into their social media accounts to view photos and updates from those they care about.

Email is, however, a more professional medium. People expect to be able to get information about products or services via email.

MarketingSherpa reports that is the preferred method of receiving promotional content via email. This compares to 17% who prefer social networks.

which channels are better for delivering advertising messages

6. Email marketing can be done from any device.

Many brands have spent millions on social followings over the years to engage and communicate with their audience.

Facebook is constantly updating its algorithm to decrease the number of people who see posts from brands, even though they are investing in social media platforms.

This has been so common that 98% of brand followers won’t see these posts in their News Feeds. Twitter appears to be heading in the same direction with its announcement that it will also introduce an algorithm-controlled feed.

Channels like Twitter and Facebook are owned and controlled by third parties. This means that marketers are subject to any changes made by the platforms.

Currently, email is not owned or controlled by any particular entity. It is an open communication platform, and many services allow you to send and receive emails.

Email marketing is a multi-faceted industry. This means that not one person can make significant changes. And unlike Twitter and Facebook, if you spend the time and money to build and nurture a great list, you will have an asset. You’ll be able to leverage your list without fear of it being hampered by others.

7. Email marketing will continue to be popular.

Do you remember MySpace? What?

It was once the most popular social networking site in the world, with over 500,000 users between 2005 and 2008.. In June 2006, it surpassed Google to become the most visited website within the United States. But where is MySpace today? All of those users moved on to other social networking sites, so MySpace is now the 1,500th most visited website in the United States.

Imagine spending significant time and money building an audience on a platform, only to discover it abandoned a year later. It would have a devastating impact on your ability to reach and engage potential customers.

Email has a long history. Email has grown steadily since then, with the first promotional email sent to 400 people.

It is interesting to note that the email industry has changed from one where you had to hire a developer to build email campaigns to one where Campaign Monitor allows modern marketers to easily create beautiful, branded emails. This has allowed more people to have access to business email.

Building an email list is not like building a social following. It’s a long-term, stable investment that will pay dividends for many years.

Marketing experts’ take on it

Many top marketers at some of the most successful companies around the globe believe email is the best channel to grow your business.

Here are the top marketing thought leaders of today:

Email marketing for 2021

Are you ready to take your email marketing to the next level with the latest innovations and trends?

2021 will be a great year for tech due to the many changes that it brings to email marketing. COVID-19 has certainly accelerated the rate of adoption. By 2022, there will be 4.2 million email users. New possibilities exist in email design, delivery, and content thanks to technological advances.

These are the top 5 ways to make your email marketing more relevant and effective in the next year.

1. Interactive content is finally here.

Email marketing is not about sending out a message. It’s more about creating an experience for your subscribers.

Since a long time, we know that interactive content can increase engagement rates by up to 70%. Interactive content is now being used to allow customers to experience brands at a whole new level.

This potential will be fully embraced in 2019. As marketers discover new ways to keep their subscribers engaged and convert, expect to see dynamic design features as well as gamification engagement.

2. Consumers value authenticity, connection and trust.

In 2021, being real matters. Your cause must be authenticated and committed to by your customers.

As consumers increasingly place more value on brands’ beliefs and values, it will be crucial for them to communicate their values with consumers.

More than 60% of consumers base their buying decisions on whether a brand shares their values. These consumers don’t believe in fanciful promises or catchy phrases. They want to see that your brand is walking the talk .

Learn more about the impact of authenticity on your reader engagement.

3. Mobile optimization is essential.

Your message, email or website won’t function on mobile devices in 2021. Newsday reported two years ago that more than half of all email messages are now read on mobile devices. However, nearly half of those emails were not formatted for mobile display.

If you want to present your message flawlessly, mobile compatibility is essential. Try to make sure your design and your content look great on every device this year.

an example of optimizing email messages for mobile devices

4. Email campaigns that use triggers are powerful and easy to implement.

Many marketers find automation a lifesaver when it comes to email campaigns. You can have even greater control and power over automated processes using trigger-based emails.

This technology monitors the subscriber’s interactions with a website or email and sends emails based on this behavior.

Campaign Monitor provides such services. You can use our segmentation tool to create rules that will sort your subscribers into different groups. You can assign them to segments based on how they interact with your email messages. This powerful feature streamlines list management and maintains reader relevance.

You’ll be able to send more targeted and more effective emails in less time.

5. How to stand out in a world where everything is personal.

personalization will reign supreme in 2020. It will be an integral part of any email campaign that succeeds in 2021 and beyond.

How can you be different when everything is personal?

Marketers must establish a rapport with customers while not sounding creepy or chummy. This balance can only be achieved and maintained if you continue to put effort into humanizing your interactions.

Take a bow

Marketers have many channels to reach their audience. However, they also have limited resources and time so you must prioritize your efforts.

Email marketing is the best channel to reach, engage and connect with your audience in order to increase sales and revenue.

Use email marketing to increase your sales and revenue today.

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