Omnisend email marketing
Omnisend is an email and SMS platform built for ecommerce, and Omnisend email marketing works best when it is treated as a retention channel rather than a newsletter tool. The revenue comes from flows that run without anyone touching them, not from the campaign you send on Friday.
Data and segmentation first
We structure the data Omnisend receives from your store, then build segmentation on behaviour and purchase history: first-time buyers, repeat customers, category affinity, discount sensitivity, and the lapsing cohorts worth a different message. Segmentation done properly is what stops a large list turning into a deliverability problem.
The flows that carry the revenue
We implement and optimise welcome series, browse and cart abandonment, post-purchase and replenishment, winback and VIP flows, with SMS used where it earns its cost rather than everywhere. Each flow gets a defined job and a metric, so it can be judged and iterated instead of left running for two years untouched.
Design and deliverability
Templates are built to match your brand and to survive real inboxes: legible in dark mode, readable on a phone, and light enough not to clip in Gmail. Authentication and list hygiene are set up from the start, in line with Google’s sender guidelines, because a beautiful email in the spam folder earns nothing.
Testing, reporting and what comes next
Subject lines, offers, timing and flow logic are tested continuously, and reporting ties revenue back to each flow so you can see which ones actually pay. If you are arriving from another platform, we handle the move as an email migration service; if inbox placement is already damaged, start with email deliverability recovery. Comparing platforms? We run Klaviyo email marketing too.
