Klaviyo email marketing

Turn Klaviyo into a revenue system that grows customer lifetime value.

SERVICES

Klaviyo email marketing

Klaviyo is one of the most capable retention platforms for ecommerce, and also one of the easiest to underuse. Klaviyo email marketing is not a matter of sending more campaigns: it is a system for increasing customer lifetime value and pulling more revenue out of traffic you have already paid for.

Data before campaigns

Results depend on what Klaviyo knows. We make sure customer and event data is collected and synchronised correctly between your store, your ads and your other channels, because every segment, flow and report downstream inherits whatever that layer gets wrong.

Segmentation that reflects how people buy

Audiences are built on behaviour, purchase history and engagement level rather than on one big list: first-time versus repeat buyers, category affinity, discount sensitivity, high-value customers, and the cohorts drifting towards lapsed. Each segment gets messaging that fits where it actually is.

Automated flows that carry the revenue

We build and optimise welcome series, browse and cart abandonment, post-purchase and replenishment, winback and VIP programmes. Every flow has a defined job and a metric attached, so it can be iterated rather than left untouched for two years. Campaigns sit on top of that base, not in place of it.

Deliverability and reporting

Authentication, list hygiene and sending patterns are configured against Google’s sender guidelines from the first send. Reporting attributes revenue to individual flows and segments, so the programme can be judged on money rather than on open rates. Moving from another platform is handled as an email migration service, damaged inbox placement is fixed through email deliverability recovery, and we also run Omnisend email marketing if that is your stack.

Stages of implementation

We put in a lot of effort to ensure the project's success. Here are the key stages of the implementation process.

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Stage 6

Stage 7

Stage 8

Stage 9

Stage 10

Stage 1 Service configuration

We configure service and setup it properly for your project. If you already have account - we'll check the configuration.

Stage 2 Integration with website

We integrate Klaviyo with your website or prepare technical task for developer on integration (if needed).

Stage 3 Contact collection settings

We work with a customer base that we collect immediately on your website. Contacts are collected using forms and ordering goods or services.

Stage 4 Setting up triggers

Triggers are the corresponding actions of the client, which are followed by the sending of letters. For example, it can be viewing a product or adding it to the cart.

Stage 5 Creating email designs

The main letter template will be used for all subsequent ones. When receiving our letters, users immediately understand which brand is communicating with them.

Stage 6 Segmentation

Work with audience segments to send automated emails and promo more effectively.

Stage 7 Automatic series creation

Automatic series help us to significantly increase the sales of the site and increase the size of the base. Such series as welcome and abandoned cart are mandatory for eCommerce projects.

Stage 8 Promo letters creation

Promotional letters can be sent 1-4-8 times a month. The purpose of such a letter is to increase sales and communicate with the base of contacts, encouraging them to make repeat orders.

Stage 9 Launch of newsletters

The launch of mailings and automatic series takes place after all the previous steps have been configured. After everything is checked, we launch letters and series.

Stage 10 Reporting and communication

Reporting takes place in 2 formats: short reports once a week with completed items and plans and full reporting for a month with analysis of results.

Stages of implementation

We put in a lot of effort to ensure the project's success. Here are the key stages of the implementation process.

Our #Services

Additionally, one of the services related to what's offered on this page might be a good fit for you.

Discuss

PPC advertising

Promotion of your business using advertising systems. Only interested users will see your ads.

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SEO

Promotion of your site in the organic search results of Google, Bing or Amazon and work on business reputation.

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Social Media

Promoting your business on social networks and building a strong social connection with customers.

Learn more

CRO

Optimizing the conversion rate on your site without increasing your advertising budget.

Learn more

META ads

Advertising your brand in social networks with a target audience based on interests or behavior.

Learn more

Amazon advertising

Advertising of your products on the international platform of Amazon.

Learn more

UAATEAM

Professional approach

Your project will have at least two dedicated specialists: a manager focused on strategy and a technical expert. This ensures the project runs with maximum efficiency.

The best solutions and expertise

With over 10 years of experience managing campaigns worldwide, we've built expertise across a range of areas. We leverage this knowledge to optimize and enhance your campaigns.

Flexible terms

We offer flexible terms of collaboration based on your needs and the range of services you choose. Our goal is to ensure a smooth and effective partnership.

Effective communication

Project communication is handled through your preferred method—messenger or email. We provide brief weekly updates and a detailed monthly report with a thorough analysis of the results.

Why you should choose UAATEAM

Our cases

CROEmailPPCSEOSMM

Email marketing for Jewelry eCommerce Increase sales for jewelry store with Email marketing.

Email marketing for Jewelry eCommerce — UAATEAM case study

+68% Open rate

CROEmailPPCSEOSMM

Email marketing for furniture stores in UK & Europe Increasing the number and attraction of existing customers through e-mail mailings.

Email marketing for furniture stores in UK & Europe — UAATEAM case study

+21.1% Average open rate

CROEmailPPCSEOSMM

Email marketing for logistic company Creation of automatic letters to increase conversion for the company Fialan.

Email marketing for logistic company — UAATEAM case study

+12% Conversion from emails

CROEmailPPCSEOSMM

Email marketing for second-hand eCommerce Optimizing automatic mailings and working with audience segmentation in Omnisend for a shop on Shopify. PPC for B2B Second-Hand store — UAATEAM case study

PPC for B2B Second-Hand store — UAATEAM case study

+€10K Revenue increase in 1st month

CROEmailPPCSEOSMM

Email marketing for socks eCommerce Promotion of the online store of personalized socks with the help of E-mail marketing.

Email marketing for socks eCommerce — UAATEAM case study

+400% Revenue increase from emails

CROEmailPPCSEOSMM

Email marketing for furniture stores Setting up email newsletters for a furniture store in the luxury segment. CPC advertising for luxury bath vanities — UAATEAM case study

CPC advertising for luxury bath vanities — UAATEAM case study

+$100K Revenue in 6 month

More cases

FAQ

Answers to Frequently Asked Questions

Here, you'll find answers to the most common questions our prospective clients ask.

Discuss the project

Do you work only with Klaviyo?

Klaviyo is one of the platforms for eCommerce email marketing.
We focus on it because it allows deeper segmentation, automation, and revenue tracking compared to most alternatives.

What if we already have Klaviyo set up?

That’s actually the most common case.
In most accounts, flows exist but are not optimized, segmentation is basic, and campaigns are not structured.

We start with an audit, identify gaps, and turn your existing setup into a high-performing system.

What results can we expect from Klaviyo?

Most ecommerce brands see:

20–50% increase in email-attributed revenue
Higher repeat purchase rate
Better overall unit economics

Exact results depend on your traffic volume, product, and current baseline – but in most cases, there’s already untapped revenue in your existing audience.

Do you also set up flows (automations)?

Yes – this is a core part of our work. We build and optimize all key flows:

Welcome series
Abandoned cart / checkout
Browse abandonment
Post-purchase
Winback

These flows usually generate the majority of email revenue.

How often will you send campaigns?

It depends on your brand, audience, and goals.
Typically, we build a structured campaign calendar (e.g., 4-8 campaigns per month), but the exact frequency is always based on performance and not on arbitrary numbers.

Do you create email designs as well?

Yes. We handle both strategy and execution, including email design.

Our focus is not just on “nice-looking emails” – but on designs that drive clicks and conversions, work across devices, and display correctly in both light and dark modes.

ARE YOU READY TO IMPROVE YOUR PROJECT WITH #UAATEAM?

We will be happy to discuss your project, along with your main goals and objectives. You can schedule a meeting with one of our managers.

Schedule a meeting