Email deliverability recovery
If your emails land in spam instead of the inbox, you lose revenue before a customer ever sees the offer. Email deliverability is not a setting you switch on: it is the running score mailbox providers keep on your domain, your sending IP and the way your list behaves.
Where email deliverability actually breaks
We audit your email infrastructure, authentication records (SPF, DKIM and DMARC), domain reputation, sending practices, list quality and engagement metrics to find the root cause rather than the symptom. Declining open rates, rising complaint rates and messages that never arrive usually trace back to two or three specific decisions made months earlier.
The recovery plan
We also review content, automation logic and technical configuration for the patterns that trigger spam filters: purchased or scraped addresses, missing unsubscribe handling, sudden volume jumps, image-only emails and unauthenticated subdomains. You get a prioritised recovery plan that says what to change first, what to pause and what to rebuild, in the order that moves inbox placement fastest.
Rebuilding sender reputation
Recovery is staged rather than instant. We suppress unengaged segments, restart sending to your most active subscribers, warm volume back up gradually and monitor placement at every step. Google’s sender guidelines set the authentication requirements and the spam complaint threshold that bulk senders must stay under, and we validate your domain against them before volume goes back up.
What changes for your programme
Better inbox placement, a healthier sender reputation, higher engagement and email revenue that becomes predictable again. If your email deliverability problems started with a platform change, we can fix them alongside an email migration service. If you want the programme run afterwards, that is Klaviyo email marketing or Omnisend email marketing, depending on your stack.
