PPC Tracking: A Comprehensive Guide [2022] The setup of your pay-per-click (PPC) campaign is only the first step. The next step is to track your PPC ad results so you may fine-tune your paid search campaign and achieve the desired outcomes. PPC tracking is a time-consuming but worthwhile procedure that may help you create traffic […]
How to install Google Optimize and do AB testing Shopify Google Optimize allows you to build and run A/B tests and personalization experiments. Optimize is a tool that helps increase conversion rates and improve user satisfaction. It works similarly to other tools such as Optimizely, VWO Unbounce, Convert and Convert. Optimize is unique because it offers all […]
How to recover banned Facebook ads account Facebook suspended your Facebook ads account. Are you wondering how to appeal this decision and get your ads running again? This article will show you how to submit an appeal to have your Facebook advertising account reactivated. You go along your way crushing Facebook ads and starting to […]
TOP 10 WAYS TO REDUCE THE COST OF ADVERTISING IN GOOGLE ADS There are several ways to reduce the cost of advertising in Google Ads, which can help not only reduce the cost per click but also optimize the cost of advertising and increase its profitability. The best way to increase your return on investment […]
Google Analytics 4: What you need to know about the new analytics When the button for switching to the GA4 resource appeared in the Google Analytics interface, everyone abruptly started discussing this topic, though the “App and Site” resources were available long ago. Everyone was just sure that it was necessary only for those ones […]
Smart Google Shopping Campaigns – Do You Need It? What is a smart google shopping ads campaign? Smart shopping campaigns in the arsenal of Google Ads appeared relatively recently and have already managed to win both supporters and opponents. How do smart shopping campaigns work? The essence of the google smart shopping campaigns tool is […]
How to prepare the perfect Google Ads campaign structure There are many tools for advertising products and services across the Internet, but Google Ads remains the most common and effective one. With a proper digital marketing strategy and consistent approach advertisement via Google Ads will suit any niche and can make a huge impact on […]
10 reasons why Facebook ads don’t work It’s a fairly typical situation: you set up and run a Facebook ad campaign, check your Facebook ads conversion rate after an hour or two or a day, and the results for impressions are disappointing: there are very few or no impressions at all. There can be many […]
What to do if the Facebook ad account is blocked? Facebook is concerned about the security of its users and the quality of the advertisement that runs on their site. Therefore every day Facebook automatically checks millions of advertisements, accounts, constantly updates its rules and tightens the verification criteria. If your account has been blocked, […]
TOP 10 Google Analytics eCommerce Metrics In order to receive a steady income from your e-commerce project, you should regularly track and analyze data and use them for further ad campaigns. Google Analytics is one of the main tools for web analytics. GA includes loads of different reports and data, but we’re going to tell […]
