Author Archives: Dariia Lastovetsky

10 reasons why Facebook ads don’t work

10 reasons why Facebook ads don’t work It’s a fairly typical situation: you set up and run a Facebook ad campaign, check your Facebook ads conversion rate after an hour or two or a day, and the results for impressions are disappointing: there are very few or no impressions at all. There can be many […]

Categories: PPC

Promotion of small businesses on Instagram: useful tips

Promotion of small businesses on Instagram: useful tips Instagram is a great free platform for running small businesses. It provides a variety of handy tools that will help increase sales and user engagement with the brand. However, at the initial stage it is difficult to navigate and understand what needs to be done first. We […]

Categories: SMM

What to do if the Facebook ad account is blocked?

What to do if the Facebook ad account is blocked? Facebook is concerned about the security of its users and the quality of the advertisement that runs on their site. Therefore every day Facebook automatically checks millions of advertisements, accounts, constantly updates its rules and tightens the verification criteria. If your account has been blocked, […]

Categories: PPC

Top 10 Google Analytics Ecommerce Metrics

TOP 10 Google Analytics eCommerce Metrics In order to receive a steady income from your e-commerce project, you should regularly track and analyze data and use them for further ad campaigns. Google Analytics is one of the main tools for web analytics.  GA includes loads of different reports and data, but we’re going to tell […]

Categories: PPC