Local PPC management
A local service business does not need national reach. It needs to be the first credible option inside a defined radius, at the hour when someone needs the job doing. Local PPC management is paid search built around that constraint: tight geography, tight hours, and a cost per booked job you can hold.
Geography and scheduling do the heavy lifting
We set radius and location targeting around where your team can realistically travel, exclude the areas that generate enquiries you have to turn down, and weight bids by the times when your phone is actually answered. Ads that run when nobody picks up are the most common source of wasted local budget.
Local Services Ads and search campaigns together
For many trades Google’s Local Services Ads sit above ordinary search results and charge per lead rather than per click. Where the category is eligible we run both, with the split decided by measured cost per lead. Google’s Local Services Ads documentation sets out the screening and licence requirements that apply first.
Calls are the conversion
Most local enquiries are phone calls, so counting form fills alone understates performance badly. We implement call tracking, record call outcomes where possible, and optimise against booked work rather than raw lead volume, using web analytics setup to connect it together.
Paid and organic in the same map
Local PPC management gives immediate visibility while organic presence builds. Running it alongside local SEO services means one set of location, category and review work supports both, and paid budget can be pulled back in the areas where you already rank. For trades, see also contractor marketing.
