PPC audit
Every company process should be periodically reviewed in order to find areas for improvement and ensure that a campaign is properly organized. You can find problems with web analytics, social media, contextual advertising, and website usability by using audit services.
Evaluating campaign performance involves a thorough examination of various aspects. We analyze results based on location, including countries and cities, and track performance across different periods such as days and months. We also scrutinize the performance of creatives and delve into analytics, goals, and events settings. Additionally, we review audiences and segments, as well as remarketing and shopping campaigns, ensuring optimal performance and settings. A comprehensive assessment of overall account stats is conducted, and a detailed report highlighting growth points is prepared.
Our campaign offers a high level of professionalism, thoroughly examining your account and campaigns to develop a growth strategy tailored to your needs. Typically, after conducting an audit and implementing recommended changes, we observe an increase in sales and a reduction in CPA within 2-3 months. Feel free to reach out to us for a thorough evaluation of your account, and let’s work together to achieve the best performance possible.
What the PPC audit examines
Account and campaign structure, keyword and audience coverage, search term waste, bidding strategy fit, budget allocation across campaigns, ad and landing page relevance, and the accuracy of conversion tracking underneath all of it. Tracking comes first, because a bidding problem and a measurement problem look identical in the interface.
Where the money usually goes
The recurring findings are the same across accounts: broad match without negatives, campaigns competing against each other, conversions counted more than once, automated bidding optimising towards a low-value action, geography and schedule left at defaults, and budget concentrated in whatever launched first rather than in what performs now.
What you get
A prioritised list of fixes with the expected impact of each, ordered so the largest savings come first, plus what to stop doing. We reference Google’s own Smart Bidding documentation where a strategy is being used outside the conditions it was designed for.
A PPC audit is a one-off diagnostic and stands alone. If you want the fixes implemented afterwards, that is PPC management, and measurement gaps are closed through web analytics setup.
