How to promote your Shopify store

You spent time and created a beautiful Shopify store. But now you need to find a way how to attract customers to it.  We collected the most effective ways of receiving clients to online stores.

How to promote your Shopify store using social media

Shopify is one of the most popular ways to promote your store on social media platforms like Instagram, Pinterest, and Facebook. Social media has the potential to reach billions of people worldwide and engage your customers.

Original content

Organic content is the best and most cost-effective way to promote Shopify’s store via social media. You can post anything, from product highlights to customer reviews or user-generated material (UGC), to behind-the-scenes photos and videos about your business operations. Social media is a great way to build brand awareness and trust.

Paid advertising

Paid ads can be used to promote Shopify’s store on social media. Original content is only good enough, but if you invest in paid ads, your posts will reach a much larger audience.

To reach your target audience you can use many platforms, including:

Two key methods to reach future customers via social media are:

Targeting demographics and interests

Brands that target certain demographic and interest characteristics such as age and location, gender, education, hobbies, and so on, will find it easy to use demographic and/or interest targeting.

These are some quick tips to help you create social media ads that work.

  • High-quality visuals are essential for social media ads. They help to grab your audience’s attention and encourage them to interact with you. Your visuals should be clear, attractive, and high-quality so that your audience will want to learn more about you.
  • You can try different ad formats. Many social media platforms offer a variety of ad formats. So don’t be afraid to experiment! You can try different formats depending on the platform. However, you need to test them all to find what works best for your business.
  • Monitor and refine To get maximum value from your social media ads make sure to monitor and refine them as they perform. This will allow you to maximize your investment.

Targeting lookalikes

You want to reach customers who are similar to your current customers and more likely to be interested. Lookalike Targeting is a powerful tactic.

Pay-per-click (PPC) advertising is a great way to market your Shopify store. PPC ads are paid advertisements that appear at the top search results, above organic listings.

PPC ads can help your business earn more profit. You can make 2 for every $1 you spend on Google Ads.

You must select keywords to start with PPC ads. Your ads will appear in relevant search results if you choose keywords.

SEO is best if you focus on long-tail keywords. Long-tail keywords are less expensive because they have less competition, as we’ve already mentioned.

After you have chosen your keywords, you will place a bid for placement. The maximum bid is the amount you are willing to pay for a click on your ad. You can adjust the bid amount and make changes as necessary.

Your placement will be determined by your bid amount and a quality score. The quality score consists of factors such as ad relevancy and click-through rate (CTR), among others. A higher quality score will be awarded to ads that are highly relevant to the keyword.

Once you have uploaded your ad content you can launch your ad to attract leads to your business.

4. Email marketing can be used to connect people with conversion potential

Email marketing is a great way to market Shopify stores.

A list of subscribers is necessary to promote your Shopify store via email. Add an email sign-up button to your website’s header or footer. To grab your audience’s attention, you could also use pop-up email sign-ups.

After you have a list, segment them according to their interests. It’s not a good idea to send the same email to everyone. People are interested in your company for different reasons so it is important to provide information that suits their needs.

Triggered email automates your email campaigns and sends relevant messages to customers at the best time. This will help you promote Shopify without feeling spammy. This allows you to reach the right people at the right moment with relevant content and not just one large email that is sent to all your subscribers.

There are many email types that you can send to your subscribers.

  • Announcements of new products
  • Newsletters
  • Blog posts
  • Videos
  • Promotions or sales
  • Get special offers

You want to personalize the experience of your audience and send them relevant content.

You can provide valuable information to your audience when you have a personal connection.

5. Optimize your website to rank well in search engines

Optimizing your Shopify store for search engines is a great way to get your shop noticed. Search engines like Google are the best place to search for a product. You can get more qualified leads if you optimize the Shopify website for these searches.

These are some of the ways that search engine optimization can be done effectively.

Optimize for keywords relevant

You must include the correct keywords on your site to appear in related searches. You can search for relevant keywords. A keyword search tool such as Google Keyword Tool can help you locate relevant terms for your product pages.

After you have created a list of keywords options, focus on long-tail keywords. The long-tail keywords include three or more words such as “extra-large beach towel”.

Because they bring in more leads, long-tail keywords can be better for your shop. Because long-tail keywords are specific, users are more likely to have precise search intent. They are also more likely to visit your shop, as they are likely to convert.

After you’ve chosen your keywords, you can incorporate them into your pages to increase your rank for these terms. You should not use them too often, as it can lead to keyword spamming which will negatively impact your ranking.

Optimize your meta description and title tag

You must optimize your title tag and meta description to rank high in search results.

Your title is what people see when your listing appears in search results. Google and users both use your title to determine the relevance of your page. Your title tag should contain your key keyword at the beginning. Keep the limit to 60 characters.

The meta description, which is located below the title tag, describes the page’s content. This is a brief summary that gives users a preview of the content on your page. To maximize your results, use your key keyword in your description. Keep it to 155 characters.

Ensure your site loads quickly

Your site should load quickly so that users can buy your products. You run the risk that people will leave your site to shop at a competitor’s site if it takes too long for your site to load.

To check the current load time of your website, use Google PageSpeed Intelligences. This will allow you to check how fast your site loads, and help you determine what you can do to improve it. If you want to see your website load faster, you can opt for page speed service.

How to promote your Shopify store using your website

Are you into blogging? Blogs are a great way to market your Shopify store through your website platform. You can increase your website traffic, convert more customers into paying customers, and even sell a product by creating quality content and posting regularly on your blog. This is how blogging can help you promote your Shopify store.

First, if you create content that is optimized for SEO you will increase your chances of being ranked high in Google search results. Your website will appear in Google search results when your target customer searches for winter gloves. This is if your blog posts are engaging and you sell winter gloves. A study shows that more than 60% of consumers made a purchase after reading a blog post. Content is a selling point.

Blog posts are a great way to build trust and relationships with customers, both new and old. They will make more purchases if they are more familiar with you and your brand. It takes an average 56 touchpoints to convert a potential customer into a paying customer, according to studies. You can increase the number of touchpoints that visitors have to complete their customer journey by posting relevant content.

The experts will help you promote your Shopify store

You now know how to market your Shopify store. This will help you quickly reach more customers and increase sales. UAATEAM has Shopify SEO specialists to assist you if you feel overwhelmed by trying to promote Shopify’s store.

Our team includes over 250 marketing professionals who are ready to assist you. We have managed more than 11.6 million transactions and generated over $2.4B in sales for our clients over the last five years.