10 John Lewis Christmas Adverts

John Lewis’s Christmas adverts have become a cherished part of the UK’s festive season, known for their emotional storytelling and memorable music. Since 2007, these annual campaigns have evolved into cultural events, often sparking widespread discussion and anticipation.

These adverts have not only boosted John Lewis’s brand image but have also become a significant part of British Christmas culture, often leading to increased sales and brand loyalty. They exemplify the power of storytelling in marketing, creating emotional connections that resonate with audiences year after year.

We collected the 10 latest John Lewis adverts to share with you love and care before the Christmas holidays.

John Lewis Christmas Ad 2014 – Monty the Penguin

The 2014 John Lewis Christmas advertisement, titled “Monty the Penguin,” tells the heartwarming story of a young boy named Sam and his beloved penguin companion, Monty.

John Lewis Christmas Ad 2015 – The Man on the Moon

The 2015 John Lewis Christmas ad, “The Man on the Moon,” tells the story of a young girl who bridges the emotional distance between Earth and a lonely old man on the moon by sending him a telescope as a Christmas gift.

John Lewis Christmas Ad 2016 – Buster the Boxer

The 2016 John Lewis Christmas ad, “Buster the Boxer,” features a dog joyfully bouncing on a trampoline meant as a Christmas gift for a young girl, capturing the unexpected joys of the holiday season.

John Lewis Christmas Ad 2017 – Moz the Monster

The 2017 John Lewis Christmas ad, “Moz the Monster,” tells the story of a young boy who befriends a friendly monster under his bed, teaching him the value of imagination, friendship, and the joy of giving.

John Lewis Christmas Ad 2018 – The Boy and the Piano

The 2018 John Lewis Christmas ad, “The Boy and the Piano,” follows Elton John’s journey from receiving his first piano as a child to his legendary career, celebrating the power of a thoughtful gift to change lives.

John Lewis Christmas Ad 2019 – Edgar the Dragon

The 2019 John Lewis Christmas ad, “Edgar the Dragon,” tells the story of a young dragon whose fiery enthusiasm for Christmas causes chaos, but his friend helps him channel it into lighting up the festivities, showcasing the power of friendship and inclusion.

John Lewis Christmas Ad 2020 – Give a Little Love

The 2020 John Lewis Christmas ad, “Give a Little Love,” celebrates acts of kindness and generosity, illustrating how small gestures can create a ripple effect of love and compassion during challenging times.

John Lewis Christmas Ad 2021- Unexpected Guest

The 2021 John Lewis Christmas ad, “Unexpected Guest,” tells the story of a young boy who befriends an alien experiencing their first Christmas on Earth, sharing festive traditions and the joy of the holiday season.

John Lewis Christmas Ad 2022 – The Beginner

The 2022 John Lewis Christmas ad, “The Beginner,” tells the touching story of a man learning to skateboard to connect with a foster child joining his family, highlighting love, care, and the true spirit of Christmas.

John Lewis Christmas Ad 2023 – The Perfect Tree

The 2023 John Lewis Christmas ad, “The Perfect Tree,” tells the story of a young boy who grows a Venus flytrap from a seed, believing it to be a Christmas tree, and learns to embrace its uniqueness, highlighting the joy of unconventional traditions.

John Lewis Christmas Ad 2024 – The Gifting Hour

The 2024 John Lewis Christmas ad, “The Gifting Hour,” follows a woman’s heartfelt journey through cherished memories to find the perfect present for her sister, emphasizing the thoughtfulness behind meaningful gift-giving.