Email marketing for eCommerce
Acquisition costs keep rising, which makes the customers you already have the most profitable audience you will ever reach. Email marketing for ecommerce is how you reach them repeatedly at almost no marginal cost, and it is usually the fastest available lift in contribution margin for a store already spending on ads.
Flows first, campaigns second
Automated flows generate the majority of email revenue in most stores while taking a fraction of the working time. We build and optimise welcome, browse and cart abandonment, post-purchase, replenishment, winback and VIP programmes, each with a defined job and a metric, before touching the campaign calendar.
Segmentation that reflects real behaviour
One list sent the same message is what kills both performance and deliverability. We segment on purchase history, engagement, category affinity, discount sensitivity and lifecycle stage, so frequency and offer adapt to where each customer actually is.
Data and integrations
Everything downstream depends on the events your platform receives from the store, so we verify that layer first: product views, add to cart, checkout steps, orders and refunds, plus consent handling. Broken tracking shows up as underperforming flows that look like a copy problem.
Deliverability and reporting
Authentication, list hygiene and sending patterns follow Google’s sender guidelines, and reporting attributes revenue to individual flows, segments and campaigns. We run email marketing for ecommerce on Klaviyo and Omnisend, handle platform moves through email migration, and fix inbox problems with email deliverability recovery.
