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Tag: Social Media Marketing

How to use AI in digital marketing

Posted on by Max Zakhozhiy

AI in digital marketing: its role, advantages and disadvantages, and real-world applications

The utilization of artificial intelligence-based tools has experienced a surge in popularity in recent years. Increasingly, businesses, particularly small and medium-sized enterprises, are turning to these tools for the creation of marketing content.

In this article, we will delve into the landscape of AI services and programs tailored for generating graphic and video content. We will explore their benefits and drawbacks, as well as assess their efficacy. Additionally, we will examine several examples of how different brands have successfully employed these tools. Keep reading to discover how modern neural networks can elevate your marketing campaigns.

how to use ai in digital marketing

The role of AI in digital marketing today

Artificial intelligence holds a pivotal role in contemporary digital marketing, ushering in new possibilities with its speed and accessibility. AI facilitates the swift and automated generation of content for marketing campaigns, enabling the creation of banners for Google advertising campaigns or creatives for Facebook ads from the comfort of your own home.

Today, a plethora of services exist that allow for the creation of graphics and videos within minutes. This not only boosts the productivity of marketers but also enhances the effectiveness of their efforts.

In the following sections of this article, we will explore various services that can be effectively utilized for crafting graphics and videos. We’ll delve into their features, and pricing policies, and showcase examples of how different brands have successfully leveraged these tools. Continue reading to discover how you can revolutionize your marketing strategy with cutting-edge techniques.

Harnessing AI for Graphic and Video Content Creation

Through neural networks, you can now effortlessly generate illustrations, logos, banners, and various graphic assets. Additionally, AI can convert text into video content or generate video clips based on textual queries, presenting novel avenues for crafting marketing campaigns.

The array of AI-based services and programs available today is truly astounding. With their popularity soaring, new tools of this nature are continuously emerging. In this article, we will explore the most popular and top-performing options in the market.

The most popular AI services for creating graphic content

MidJourney

It’s rare to come across a marketer unfamiliar with this tool. It stands as one of the most renowned neural networks for generating graphic content, widely recognized and utilized across the globe. Launched in 2022, it sparked a significant revolution in the realm of graphic content creation for marketing endeavors.

This AI-powered tool excels in producing images based on text queries.

Pros:

  • The service yields four image options per request, providing ample choices.
  • Users can access additional variations of graphic materials on the same topic if desired.
  • Customization options allow users to specify details and preferred image styles for optimal results.
  • Further enhancements to generated images are possible with the aid of additional tips and instructions.
  • Operates at high speed (though reduced image generation time is exclusive to paid subscriptions).

Cons:

  • Lacks support for corporate branding.
  • Integration with social networks is unavailable.
  • Service functionality is limited to English.
  • Quality of images depicting full-length people may occasionally fall short (e.g., incorrect number of fingers on hands).

Pricing:

  • Free trial: 25 images
  • Basic plan (3.3 hours of rapid graphic content generation per month): $10/month
  • Standard package (15 hours): $30/month
  • Professional tier (30 hours): $60/month

Designs.ai

This versatile tool caters to a broad spectrum of tasks. Unlike MidJourney, Designs.ai isn’t limited to illustrations; it extends its capabilities to create graphic materials of various types, including logos, banners, site mockups, and more specialized designs.

Pros:

  • Extensive library of ready-made design templates, comprising 20,000 templates and 10,000 icons for versatile usage.
  • AI-driven creation of thousands of designs.
  • Font pair selection feature for harmonious typography.
  • Option for vector graphics.
  • Functionality for selecting color combinations that complement each other within a design.

Cons:

  • Initial results may not always meet expectations, requiring iteration.
  • Absence of technical support could hinder the learning curve for mastering all features.
  • PSD format files are saved as a single layer, limiting editing capabilities on individual layers.

Prices:

  • Free trial version available for 7 days.
  • Basic plan: $19/month.
  • Pro plan: $49/month.
  • Enterprise plan: $169/month.

DALL-E

This robust tool from OpenAI is a powerhouse for image creation and editing through artificial intelligence. Leveraging deep learning techniques, it crafts illustrations based on textual and visual inputs, ensuring top-notch content tailored to user preferences.

Pros:

  • Precision in interpreting every word within prompts, thanks to advanced neural network algorithms, resulting in highly personalized outcomes.
  • Ability to incorporate text onto images, such as inscriptions on clothing, albeit limited to the Latin alphabet for optimal performance.
  • Enhanced generation of hand images, addressing a common issue encountered in other services.
  • Seamless integration of multiple objects into a single image for a realistic composition.
  • Respectful approach to copyright, refraining from generating images if prompts include the name of a living artist or photographer to avoid copyright infringement. Users retain copyright ownership of uniquely styled images.
  • API compatibility for streamlined usage.
  • Flexible pricing model offering packages of requests instead of monthly subscription plans, ideal for occasional AI usage by small businesses.

Cons:

  • Inability to create vector graphics.
  • Challenges in rendering Cyrillic text accurately on images.
  • Occasional shortcomings in detail and naturalness of images, particularly in realistic styles.

Prices:

  • Free plan includes 50 requests.
  • 115 requests: $15.

Canva AI

Canva, a well-established graphic editor, has recently introduced its AI Image Generator and AI Video Generator. These tools create images and videos based on text queries.

Pros:

  • Full functionality available in the free version of Canva.
  • Swift performance.
  • User-friendly interface, making it accessible even to novices unfamiliar with AI tools.

Cons:

  • AI exclusively processes text queries; visual prompts are not supported.
  • Images exhibit a lower level of detail and realism.
  • Generating quality content may require multiple attempts due to a high error rate.

Prices:

  • Free version.
  • Pro plan with advanced features: $119.99 per year.
  • Team plan: $300 per year for up to 5 users.

The Top AI Services for Video Content Creation

Synthesia

Synthesia offers a video generator that transforms text material into videos featuring an “avatar” delivering the information. This tool is particularly well-suited for crafting video courses.

Pros:

  • Capability to generate videos from text in over 120 languages.
  • Customizable avatars and voices for a personalized touch.
  • Option to incorporate images into the videos.
  • Highly realistic avatars convincingly delivering the text content.
  • Extensive library of background images and music tracks.

Cons:

  • Avatars’ movements and gestures are somewhat limited.
  • Rendering process may be slow at times.

Prices:

  • Starter plan: $22/month.
  • Creator plan: $67/month.
  • Enterprise plan tailored for large companies, with pricing discussed individually based on specific requirements.

DeepBrain AI

Another option for producing text-based video content operates on a similar principle to its predecessor. Users upload text and select an “avatar” to narrate it in the video.

Pros:

  • Realistic avatars are modeled after actual individuals.
  • A selection of over 100 avatars to choose from.
  • Support for 80 languages.
  • Pre-designed templates for various content types.
  • Enjoy a 20% discount with annual payment.

Cons:

  • Video duration limitations (up to 10 minutes per video for the Starter plan, up to 20 minutes per video for the Pro plan).
  • Subscription costs are relatively high.
  • Pricing is based on the minutes of the generated video.

Prices:

  • Free trial includes 1 video.
  • Starter plan starts from $30 per month.
  • Pro plan starts from $225 per month.
  • Enterprise plan offers individualized pricing.

Pictory AI

This modern AI-powered tool is designed for generating and editing videos, making it an ideal choice for crafting YouTube or Facebook ads.

Users can create clips based on short text prompts, blog articles, or existing videos. The tool utilizes a vast library of 3 million clips, music compositions, and photos to generate videos tailored to user preferences. Voiceover options include both manual recording and AI-generated narration.

Pros:

  • Automatic adjustment of SEO parameters, such as headings and tags.
  • Ability to add effects, text, and other elements to videos.
  • Editing capabilities for fine-tuning created videos.
  • Option to generate short videos from longer ones.
  • Enjoy a 15% discount with an annual subscription.

Cons:

  • Limited video editing features; more complex edits may require additional software.
  • AI-generated voiceovers may lack realism.
  • Occasionally, some images used in the video may not align perfectly with niche requirements.

Prices:

  • Free trial includes 3 videos.
  • Starter plan: $23/month.
  • Professional plan: $47/month.
  • Teams plan: $119/month.

InVideo

This versatile tool facilitates the creation of educational videos featuring talking “avatars,” as well as slideshows and clips, making it suitable for YouTube and social media content creation.

Pros:

  • Built-in script generator powered by AI streamlines the video creation process.
  • Over 5000 ready-made templates for various video types.
  • Realistic voices narrate the videos.
  • Comprehensive instructional videos on how to use the service, making it accessible even to beginners.
  • Mobile compatibility for both Android and iOS devices.

Cons:

  • Lack of direct video upload feature for YouTube or Facebook.
  • Limited video editing capabilities compared to other platforms.
  • Subscriptions are available only on an annual basis, without monthly payment options.

Prices:

  • Free version includes watermarked videos.
  • Business plan: $180 per year.
  • Unlimited plan: $360 per year.

Examples of content created by brands using AI

  • San Francisco Ballet used an image generated by the MidJourney neural network to illustrate a promotional post on social media. Instagram networks:
    how to use ai in digital marketing
  • The well-known alcoholic beverage brand Martini used 9 images created in MidJourney during the creation of a marketing video:

  • The IT company in the field of cyber security Cyber Inc creates its video courses in various languages with the help of artificial intelligence Synthesia:

Advantages and Disadvantages of Utilizing AI for Small and Medium-Sized Businesses

Advantages:

  1. Optimization and Streamlining of Processes: AI can provide several design or video options within minutes, significantly reducing the time it takes for manual creation.
  2. Enhanced Creativity and Innovation: By automating routine tasks, AI allows marketers to focus on strategic planning and brainstorming for new ideas, fostering a more innovative marketing approach.
  3. Cost Reduction in Marketing Campaigns: Small businesses can avoid purchasing stock images or hiring freelance designers by leveraging AI. Medium-sized businesses can expedite the work of in-house designers, reducing the cost per material produced.
  4. Source of Inspiration: AI can assist designers in overcoming creative blocks by generating initial content and offering diverse ideas, which designers can then refine to meet brand requirements.

Disadvantages:

  1. Limited Consideration of Corporate Style: AI may not fully comprehend all aspects of a company’s corporate style, necessitating human intervention for complex tasks requiring high personalization.
  2. Learning Curve: Mastering AI tools for image creation requires time and effort. Alternatively, businesses may need to hire experienced designers proficient in AI tools to expedite the process.
  3. Inconsistent Quality: AI-generated content may not always meet expectations, especially for inexperienced users. Additionally, some images may lack realism compared to manually created content.
  4. Language Barrier: Many AI services have English interfaces, potentially posing challenges for non-English speakers and requiring the use of translation tools.

Best Suited Tasks for AI:

  1. Simple Routine and Monotonous Tasks: AI excels at handling repetitive tasks efficiently, freeing up human resources for more complex projects.
  2. Illustrations Without Complex Details: AI-generated illustrations are cost-effective alternatives to purchasing individual stock images, particularly for content not requiring intricate details.

Conclusions:

AI tools offer significant benefits for certain tasks, enabling faster and more cost-effective content creation. They empower businesses to allocate resources efficiently, allowing designers to focus on strategic initiatives and creative endeavors. While AI-generated content may not always match human quality, its speed and affordability make it a valuable asset for small and medium-sized businesses seeking to elevate their marketing efforts.

How to work with influencers on Instagram and TikTok

Posted on by Max Zakhozhiy

How to Work with Influencers on Instagram and TikTok

Collaborating with Instagram and TikTok influencers to enhance brand awareness and boost its popularity.

Every business aims to expand its reach and attract more customers. One of the most effective methods of brand promotion is influencer marketing – collaborating with thought leaders on social media platforms. However, not all business owners understand how and where to find, and most importantly, who to consider an influencer. Below, we’ll provide answers to these and other questions.

Who is Considered a Thought Leader on TikTok and Instagram?

An influencer is someone who holds authority and influences an audience through their experience, knowledge, and more. For businesses, a thought leader, trusted and loyal to their followers, serves as an effective communication channel with social media users, such as those on Instagram and TikTok. Audiences are interested in what influencers wear, use, and where they go. From this perspective, brands have a unique opportunity to become part of an influencer’s life, who promotes favorite products or shares valuable recommendations.

Logically, the broader an influencer’s audience, the wider the reach a brand can anticipate when initiating a collaboration. Hence, it’s crucial to find the right thought leader who can effectively convey the essence of your service or product, encouraging followers to click on the link and hit the “Buy” button.

Categories of Influencers

Before proposing collaboration to a thought leader, it’s worth exploring their page. Influencers are divided by the number of subscribers into:

  • Micro-influencers with an audience of 10-50 thousand users;
  • Macro-influencers with 50 thousand to 1 million subscribers;
  • Mega-influencers (millionaires), whose follower count exceeds 1 million.

Micro-influencers may work on a barter basis, meaning without payment, and fully dedicate themselves to the task at hand. They don’t have exorbitant rates or a large number of daily advertising integrations. However, to achieve a high level, one must establish themselves.

Macro-influencers already have certain pricing structures for their services and a denser advertising schedule on their blog.

As for millionaires, the primary factor is the recognizability of the individual. A subscriber is more likely to purchase a cosmetic product recommended by a reputable blogger than one about which nothing is known.

An ideal option is to collaborate with several different influencers – this will provide brand recognition and sales growth as a result.

Features of Collaboration with Influencers

Company collaboration with a blogger has several differences from other types of partnerships:

Authenticity – the content published should cater to the audience’s benefit and stay within the blog’s overall style; Targeting – by selecting the right thought leader, you can tailor communication channels to the most interested audience in the product; Feedback – after advertising integration on the influencer’s blog, you can see the audience’s reaction and feedback; Live traffic – the blogger’s page can act as a springboard to attract leads to business owners’ how to work with influencers on instagram and tiktokpages, company websites, etc.

All of this has its advantages, enabling the brand to achieve its goals while the thought leader receives another successful case for their collaboration history.

Benefits of Brand Collaboration with Thought Leaders

Since influencing an audience is achieved through influencers providing personal recommendations, the following advantages of such collaboration stand out:

  1. Media, informational, and educational nature of influencer marketing without a direct sales pitch, which avoids alienating subscribers, unlike traditional advertising methods.
  2. Gradual introduction of the audience to a new product, done organically and in a friendly atmosphere.
  3. Demonstrating product capabilities while highlighting the benefits of purchase without a pushy tone.
  4. Addressing objections and refining product nuances if necessary.
  5. Building trust in the brand and the company, as well as supporting its positive image.
  6. Increasing sales as one of the primary goals of any collaboration and advertising campaign.

Considering these benefits, it’s worth choosing the type of information presentation from the blogger that will provide the best effect for the company.

Formats of Collaboration with Influencers

Among the types of collaboration with thought leaders, the following can be highlighted:

  1. Product demonstration in posts, reviews in Stories, or Reels. The influencer, through text or video, talks about your product and shares their own experiences with its use.
  2. Product placement. This is native advertising, where the product is mentioned in a post or appears in the blogger’s frame without specific emphasis on its properties and quality.
  3. Unboxing. The blogger records a video of unpacking press kits from brands and talks about each product.
  4. Giveaways. The influencer launches a time-limited contest where your product is the prize.
  5. Ambassadorship and collaboration. This entails the presentation of an advertising campaign permanently, which is paid for the long term.
  6. Partner publications (only available for Instagram). Joint publication of a post by the brand and the influencer, resulting in it appearing on both profiles.

One example of ambassadorship and partner publication is a post by Daria Kvitkova and the Tabletochki Foundation, which is reflected on both profiles:

how to work with influencers on instagram and tiktok

While a blogger may independently decide in which format to present information, more often than not, the brand immediately determines the most effective format for itself.

Criteria for Finding Thought Leaders

Before starting the search for an influencer, several important criteria need to be defined:

The goal of advertising integration

Enhancing reputation or supporting brand image is more effectively achieved through celebrity involvement. Instant recognition, rapid sales growth, and broad reach can be obtained through collaboration with macro-influencers. Micro-bloggers, on the other hand, can help strengthen positioning since they have a small audience that pays maximum attention to content, eagerly shares it, and discusses it.

The scale of the advertising campaign

Are you interested in a one-time collaboration or several consecutive partnerships? This determines the next point – the budget you are willing to allocate for integration. It’s logical to note that the larger an influencer’s audience, the more expensive their collaboration rates will be.

Portrait of your customer

Describe who your user is and how much money they are willing to spend on your product. Even if the brand aims to achieve results through word of mouth, influencers with a million-strong audience should be chosen based on niche relevance rather than subscriber count. For example, on Naomi Campbell’s Instagram profile with 16 million followers, you won’t see posts tagged with mass-market brands like Zara or H&M, but you’ll find mentions of luxury brands like Chanel, Dolce&Gabbana, and Karl Lagerfeld.

Services for Finding and Verifying Thought Leaders

We present to you the top five platforms where businesses seek bloggers for advertising integrations.

22ND FLOOR

A Ukrainian resource for collaboration between bloggers and companies on social media platforms such as Instagram, TikTok, and YouTube. The service offers:

Convenient sorting of bloggers based on various parameters. Comparative statistics and influencer analysis. Communication with thought leaders and further contract arrangements through the platform. Monitoring of the advertising integration process and collection of analytical data for performance evaluation. A blacklist of bloggers to avoid collaborating with.

The platform has its pricing, which depends on the chosen number of subscription months and projects and is designed for a certain number of influencer inquiries.

trendHERO

The platform is designed to display analytical data on TikTok, Instagram, and YouTube bloggers. It is currently one of the most popular resources, offering the following key features:

More than 90 indicators for influencer verification. Over 20 filters for successful searches. Tracking of a blogger’s account statistics and analysis of their audience. Content research and its effectiveness analysis. Analysis of previous collaborations between influencers and brands. Report generation in Excel and PDF formats.

The paid version of the resource allows full utilization of all its features, with monthly service starting at $15.

Influencity

An online resource boasting the largest database with over 70 million influencers. The platform offers:

Creating a personal profile and adding information about oneself as a content creator and marketer. Convenient search for thought leaders using filters. Access to in-depth statistics of a blogger’s account. The ability to collaborate with international influencers.

The service offers both free and paid usage options. The starting price for the latter is $50 per month.

HypeAuditor

A platform with over 50 million blogger accounts available. Its main functionalities include:

Over 35 metrics for detailed analysis of the thought leader’s audience. Checking the influencer’s profile for fraud and brand compliance. Evaluation of key KPIs for advertising campaigns.

The tariffs for using the platform are calculated individually in each case. Access to a free demo version for a specific period can be booked by filling out a special form on the website.

Postmarket

An online resource that aggregates data on more than 25,000 bloggers. Convenient search and sorting capabilities allow you to filter thought leaders based on the following criteria:

  1. Number of subscribers.
  2. Location.
  3. Level of audience engagement.
  4. The activity of interaction.

Moreover, the platform offers educational resources and comprehensive recommendations for developing your brand’s account for $7.99 per month.

What to Pay Attention to When Choosing an Influencer

Independent research of a blogger’s account will help make a well-informed decision based on the analysis of their activity. Therefore, it’s worth evaluating the following parameters:

Blogger’s Activity

If a TikTok or Instagram blogger hasn’t posted anything for three weeks, it could indicate the instability of their activity.

Audience Engagement

For Instagram, a good indicator is 1 comment per 100-150 likes, and the number of views on the latest video should be at least 20-30% of the total number of subscribers.

For TikTok, the engagement rate (ER) is considered effective within 30-60%. For beginner TikTokers, 10% engagement is already decent.

Profile Age and Number of Posts

For instance, if an account has less than 80 posts and reaches 100,000 followers, it’s a sign that the audience was gathered through non-organic methods.

Quality of Audience

It’s necessary to observe who reacts to the content with comments—real profiles or bots. Simply select approximately 20 random active accounts and analyze the comment content: whether it’s a natural reaction or if they’re paid, which can be indicated by their uniformity.

Number of Advertising Integrations

The influencer’s profile shouldn’t have too many collaborations. For example, on Instagram, a normal percentage of collaborations should be 30% of all posts.

Ad Quality

Analyzing the already placed advertising content on the page will help understand what results to expect from a collaboration with the influencer.

Methods of Attracting Subscribers

The most benefit will come from collaborating with a blogger whose audience is organically grown, without artificially inflating numbers. Therefore, it’s recommended to avoid bloggers participating in giveaways since subscribers attracted by such methods have diverse interests. The results of such integrations may turn out even worse than anticipated.

How to Track Results of Working with Bloggers

The metrics for analyzing the effectiveness of advertising integration depend on the campaign’s goals, collaboration format, and product specifics. If the product targets mass consumption, it’s worth focusing on increasing loyalty to it and brand recognition. For niche products, the performance of leads, their activity on the site, and conversion rates play an important role.

To evaluate an advertising campaign, you can use the following metrics:

  1. Engagement Rate: Reflects the interaction of followers with the blogger’s published content—reposts, comments, and likes. This indicator is measured as the ratio of reactions to the number of subscribers, multiplied by 100%.
  2. Brand Sentiment: Demonstrates mentions of the brand on social media. This can be tracked by using specialized monitoring services, such as Google Alerts.
  3. Brand Awareness: It can be analyzed through Google Analytics—here, traffic from social media, organic traffic, and others will be displayed. An increase in traffic indicates that the collaboration with the thought leader was successful.
  4. Website Traffic: Shows the number of users who visited the site through a specific link. Using UTM tags, this can be done in Google Analytics. If the traffic was focused on the brand’s social media profile, it’s worth tracking changes in the number of followers and mentions for 1-2 days after the advertising integration with the blogger.
  5. Sales: Referral links or the influencer’s personalized promo code are used to analyze the effectiveness of collaboration.

Types of Agreements for Collaboration with Bloggers

Among the payment options for working with bloggers, the following can be highlighted:

  1. Fixed payment for posting, especially in the case of one-time collaboration. The price directly depends on the number of followers, engagement, audience reach, and content format.
  2. Barter. As compensation for collaboration, the blogger receives your product or service. This principle is particularly popular in tourism marketing, where an influencer is paid with a trip in exchange for advertising a specific location.
  3. Performance-based partnership. Involves the blogger posting in their profile, and the brand pays when the client reacts. For example, when a user makes a purchase or follows the company’s profile. UTM tags, referral links, and influencer-specific promo codes help track reactions.

It’s also worth noting that payment for blogger services often occurs through a hybrid method with a fixed rate + a percentage of sales. In such cases, all parties benefit.

The brand pays a fixed fee for posting on social media, but at its discretion, sets conditions for receiving bonuses and collaboration goals. Thought leaders receive their reward for each sale under the brand’s specified conditions. This setup encourages collaboration: through a fixed rate, the company demonstrates the value of the influencer’s work, and the stronger the influencer’s content drives sales, the more robust the partnership.

Summing It Up

Influencer marketing is one of the most popular and effective methods of promoting products and brands overall. A gentle recommendation from a blogger, sounding like friendly advice, has a powerful effect on an audience that trusts them and willingly listens to their opinions.

The most crucial aspect of working with bloggers is not their status on social media or even the number of followers but the willingness to collaborate and align with the target audience.

The most popular Instagram hashtags 2022

Posted on by Max Zakhozhiy

The most popular Instagram hashtags 2022

The simple Instagram hashtag is vital and should not be underestimated. It is vital in increasing your Instagram reach and helps you grow your following.

UAATEAM conducted their research on Instagram usage and found that 88% of brand posts contain at least one hashtag. Posts with at least one hashtag receive 12.6% more engagement than posts without hashtags. The first time hashtags were used online was in 1988, when people started using them on an internet relay chat platform called IRC. In the prehistoric internet age, people used hashtags to group messages into categories.

In October 2007, Nate Ridder, San Diego, California, used hashtags for the first time. He had used them to inform people about wildfires in his area.

Twitter adopted the hashtag for the first time in 2009. This means that any tag beginning with # was automatically hyperlinked.

The hashtag support was soon added to most other networks. This includes Instagram which has seen the largest increase in hashtag usage. Instagram encourages widespread hashtag usage, unlike Twitter, which recommends that you use no more than three hashtags per tweet. People often include 20 to 30 hashtags in one post.

Instagram prefers that creators use different hashtags for different posts than using the exact same block of hashtags in every post. You will need to create a list of hashtags and hashtag groups that have slight variations, then select the best combination of hashtags for each particular post.

Here’s how to find the best hashtags for your Instagram posts:

  1. You can use Instagram’s search function. Enter a keyword that is relevant to your post, and then select the tags tab. Instagram will give you a list with hashtags. You should look for tags that have a reasonable usage (about 50K), but aren’t so popular that they will cause your posts to get lost.
  2. Use hashtags that are used by others in your industry or niche.
  3. Compare what your competitors are doing. You can check their posts to ensure that hashtags are not part of any specific campaign. Grab the non-branded hashtags and then use them.

Here’s an easy way to make sure you have enough hashtags in your arsenal. First, divide them into groups of 8-15 hashtags. Once they are organized, you can use your smartphone’s text-replacement feature to create shortcuts for each group. It is easiest to use “ht1”, “ht2,” and so on. You can however use any shortcuts you like. You will need to include the hashtags in the text box to complete the shortcut.

The 100 Most Popular Instagram Hashtags All Times

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #euro2020
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #igers
  40. #instagram
  41. #photo
  42. #music
  43. #photography
  44. #makeup
  45. #dog
  46. #beach
  47. #sunset
  48. #model
  49. #foodporn
  50. #motivation
  51. #followforfollow
  52. #sky
  53. #lifestyle
  54. #design
  55. #gym
  56. #f4f
  57. #toofunny
  58. #cat
  59. #handmade
  60. #hair
  61. #vscocam
  62. #bestoftheday
  63. #vsco
  64. #funny
  65. #dogsofinstagram
  66. #drawing
  67.  #artist
  68.  #f4fl
  69. #flowers
  70. #baby
  71.  #wedding
  72. #girls
  73. #instapic
  74. #pretty
  75. #photographer
  76.  #instafood
  77. #party
  78. #inspiration
  79. #lol
  80.  #cool
  81. #workout
  82. #likeforfollow
  83. #swag
  84. #fit
  85. #healthy
  86. #yummy
  87. #blackandwhite
  88.  #foodie
  89. #moda
  90. #home
  91. #christmas
  92. #black
  93.  #memes
  94. #winter
  95. #pink
  96.  #sea
  97. #landscape
  98.  #blue
  99. #london
  100. #holiday

The Best Instagram Hashtags For Pet Lovers

There are many hashtags that can be used to show support for furry friends. While the majority of the more popular hashtags for pets on Instagram have to do with dogs and cats, you can pretty much put the type of pet you have followed by “OfInstagram” (as in “#GoldfishOfInstagram”) and you’ll find your people.

  1. #CatLover
  2. #of
  3. #DogLovers
  4. #cute
  5. #cats
  6. #dogstagram
  7. #puppy
  8. #catstagram
  9. #dogs
  10. #animal
  11. #animals
  12. #DogLife
  13. #cachorro
  14. #instagram
  15. #DogOfTheDay
  16. #love
  17. #pets
  18. #petstagram
  19. #PetLovers
  20. #DogsOfInstagram
  21. #dog
  22. #doglover
  23. #instagood
  24. #instapet
  25. #PetsOfInstagram
  26. #CatsOfInstagram
  27. #pet
  28. #cat
  29. #instadog

Top Instagram Hashtags For Travel Lovers

There are many popular Instagram hashtags that can help you get your content noticed if you are a travel influencer or just love to travel. Are you a travel enthusiast? These hashtags will only make your travel bug worse.

  • #TravelPhotography
  • #PicOfTheDay
  • #NaturePhotography
  • #TravelBlogger
  • #beautiful
  • #landscape
  • #adventure
  • #explore
  • #instatravel
  • #photo
  • #trip
  • #summer
  • #travelgram
  • #photography
  • #art
  • #travel
  • #wanderlust
  • #nature
  • #instagood
  • #PhotoOfTheDay

The Best Instagram Hashtags For Fashion Industry

Fashion influencers, get ready to take a step forward! These are the top Instagram hashtags that you can use to get noticed on Instagram.

  • #bhfyp
  • #smile
  • #OutfitOfTheDay
  • #FashionPhotography
  • #FollowBack
  • #ootd
  • #FashionBlogger
  • #WhatIWore
  • #follow
  • #fashionista
  • #PhotoOfTheDay
  • #StyleInspo
  • #instastyle
  • #love
  • #CurrentlyWearing
  • #FashionBlog
  • #ShoppingAddict
  • #LookGoodFeelGood
  • #FashionAddict
  • #FashionStyle
  • #BeautyDoesntHaveToBePain
  • #style
  • #fashion
  • #FollowForFollowBack
  • #fashionable
  • #l
  • #PicOfTheDay
  • #fashiongram

Top Instagram Hashtags For Fitness Influencers

Are you a fitness influencer or a trainer? These are the most used fitness hashtags that will reach the right people.

  • #exercise
  • #bodybuilding
  • #life
  • #gymlife
  • #motivation
  • #healthy
  • #lifestyle
  • #health
  • #gym
  • #sport
  • #training
  • #workout
  • #HealthyLifestyle
  • #muscle
  • #fit
  • #CrossFit
  • #fitness
  • #FitFam
  • #goals
  • #PersonalTrainer
  • #FitnessMotivation

The Best Instagram Hashtags to Use in Your Reels

These are the most popular Instagram hashtags to use when creating Reels on Instagram.

  1. #ReelsInstagram
  2. #VideoOfTheDay
  3. #ReelsIndia
  4. #ReelSteady
  5. #disney
  6. #ForYouPage
  7. #InstagramReels
  8. #bhfyp
  9. #instareels
  10. #reelsinsta
  11. #fyp
  12. #ReelsOfInstagram
  13. #TikTokIndia
  14. #HolaReels
  15. #reels
  16. #ReelsBrasil
  17. #k
  18. #ReelsVideo
  19. #instareel
  20. #music

Top Instagram Hashtags For Foodies

These Instagram hashtags will be a hit with foodies and food enthusiasts!

  1. #instafood
  2. #FoodBlogger
  3. #lunch
  4. #PicOfTheDay
  5. #instadaily
  6. #FoodPhotography
  7. #PhotoOfTheDay
  8. #food
  9. #healthy
  10. #foodie
  11. #FoodLover
  12. #bhfyp
  13. #instagood
  14. #tasty
  15. #delicious
  16. #foodstagram
  17. #homemade
  18. #cooking
  19. #FoodPorn
  20. #love
  21. #foodgasm
  22. #foodies
  23. #HealthyFood
  24. #dinner
  25. #yummy
  26. #restaurant

Types Of Instagram Hashtags

Many Instagram hashtags are broad and topic-specific. They are useful for anyone who adds content to the hashtag. You may need to use hashtags that are more specific. Higher-targeted hashtags tend to be less competitive.

1. Brand Hashtags

Many brands use hashtags to promote their products or brand. Coca-Cola is a great example. Coca-Cola encourages people to share photos of themselves with a Coke by using the hashtag #ShareACoke You can also use this hashtag to collect user-generated content, which you can use in your marketing (with permission).

One quick tip regarding branded hashtags: Focus on your tagline and a hashtag that is related to your value proposition, rather than your brand name. People are more likely to use #ShareACoke than #CocaCola.

2. Category Hashtags

Although hashtags may be broad, you should keep them relevant to your content. If you are sharing a photo of yourself running in a race such as the Chicago Marathon, then you should stick with #marathon and #running instead of #TrailRunning. These hashtags are generally not connected to brands and are more focused. We recommend that you use category hashtags that are as specific as possible.

3. Event Hashtags

As you can see, event hashtags refer to a specific event. So, using the Chicago Marathon as an example again, you might use #ChicagoMarathon or even #ChicagoMarathon2021. You don’t have to limit your event hashtags to just traditional ones. You can use them to tag your content for TV shows (#QueerEye), major sporting events like the #Olympics, conferences (#MozCon), etc.

4. Campaign Hashtags

Campaign hashtags are used by many brands to organize the content that they create for a campaign. These hashtags are usually short-term and last as long as the campaign. For product launches, you’ll find many campaign hashtags.

You don’t always need the most popular Instagram hashtags

The most widely used hashtags are, by definition, the most popular. For example, #love has been used in over 1.2 billion posts. If you want to make your posts standout, this is a problem.

It is important to weigh the desire to use popular hashtags with the risk of getting crowded out of high demand topics. This is similar to SEO, where you attempt to rank for keyword terms using Google’s search engine. People will rank better for long-tail keywords, such as “men’s fashion in New York”, than for broad terms like “fashion”.

You might use #love if you’re making an Instagram post about love. You should focus on hashtags that have smaller but still large followings such as #wonderful or #adorable and #lover.

You may be trying to have your photos be #instadaily or #photooftheday. If you are reposting an image, it is a good idea to use #repost.

If you’re curious about the hashtag #tbt, it stands to represent Throwback Thursday. People now use #TBT to share photos from “back in time”

For your best photos, you should reserve #instagood. This hashtag lets other Instagrammers know that you are pleased with the image to which it is attached.

Trending Hashtags

Although the list of Instagram’s most popular hashtags is constantly changing, there are certain trends.

Instagram has a few niches that perform exceptionally well. This list shows how popular Instagram posts include fashion, beauty, food, and more. While #travel is not yet in the Top 25, it often performs well. People still love to see nature in its natural beauty and environment, as evidenced by the success of #nature.

This is logical. Instagram is very visual. People will want to share visually appealing images. This is far easier than if you have a photo of another device or phone. Some hashtags have seasonal meanings. While #summer might be the top-ranked hashtag at the moment it will lose popularity when it comes time to share photos of skiing and snowboarding next winter. Each February, #valentinesday rises in the rankings and December is #christmas. The popularity of #sale increases as we get closer to the end each year.

Now You Can Follow Hashtags

In 2018, Instagram made several changes to its platform. This includes the ability to follow hashtags on Instagram.

This makes hashtag usage more important. People who follow your hashtags may see your posts.

You should also include “long tail” hashtags in your posts. This will make it easier for your posts to compete with thousands (or even millions) of other posts using popular hashtags.

You should only use hashtags that relate to the images you are sharing. If your images don’t deliver, users can mark your content as unacceptable. Instagram made it clear that it will punish anyone who uses the same hashtags in every post.

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