PPC Advertising for Australian
Tarp Supplier

When we received the account, the client was facing a clear challenge: advertising costs were increasing, but conversions remained at zero. With almost no historical data to rely on, our team built a complete PPC strategy from scratch — focused on creating a stable, scalable, and data-driven campaign structure that could deliver measurable ROI.

We applied a systematic approach within Google Ads to transform performance:

• Account & data analysis – audited the existing setup, fixed tracking and attribution issues, and properly configured goals to ensure data accuracy from day one.
  
• Strategy development from zero – designed a brand-new advertising framework grounded in customer behavior insights, product segmentation, and seasonality trends.
  
• Product & brand analysis – identified the most profitable product categories and refined targeting to highlight best-selling SKUs.
  
• Geotargeting optimization – concentrated spend on high-demand regions across Australia to maximize reach efficiency.
  
• Product feed optimization – improved product data quality for better visibility and ranking in Google Shopping and Performance Max campaigns.
  
• Campaign creation – launched a full structure of Search, Shopping, and Performance Max campaigns built for clean tracking and easy scaling.
  
• Ad copy optimization – produced ad variations emphasizing key differentiators: durability, customization options, and genuine Australian-made quality.
  
• Scaling profitable products – shifted investment toward high-performing products while eliminating low-efficiency segments to boost overall return.

After completing the full tracking and campaign rebuild, conversions began to come in consistently.
By the end of the first month, we had identified the strongest product performers and separated them into dedicated Performance Max campaigns. Multiple audience signal configurations were tested across asset groups to find the best combinations for targeting and creative performance.

At the same time, a manual-bidding Shopping campaign was launched — adding additional conversions at a lower CPA thanks to granular control over search queries and bidding.

In the second month, the growing conversion data enabled more advanced optimizations. We refined bidding strategies, expanded top-performing asset groups, and redistributed budgets toward the highest-ROAS campaigns. These changes resulted in a 140% increase in ROAS month-over-month.
We also implemented a strong negative keyword strategy to eliminate irrelevant traffic, leading to a 9.6% reduction in CPA and higher profitability across the account.

By the third month, the account had reached stable profitability with a strong ROAS of 780%.
Performance Max campaigns drove scalable growth, while Search campaigns consistently acquired high-intent customers. Continuous A/B testing and real-time performance monitoring helped maintain efficiency and ensured the account was ready for sustainable long-term scaling.

CONCLUSION

Through a complete rebuild and ongoing, data-driven optimization, the Google Ads account achieved a dramatic turnaround within just three months.
A clear structure, accurate tracking, and strategic ad segmentation allowed us to identify winning product categories early and scale them effectively.

This case demonstrates how even a new account with minimal historical data can reach strong profitability when powered by structured PPC management, continuous optimization, and a performance-focused mindset.