Law firm marketing
Legal services are bought under pressure. Someone has just been injured, served, arrested or made redundant, and they choose a firm within hours. Law firm marketing has to meet that person at the moment of need with a clear, credible answer, which is a very different job from building general brand awareness.
Who we work with
We help law firms, individual attorneys and legal consultants attract high-intent clients through targeted, compliant, conversion-focused campaigns. Solo practitioners and large firms need different structures, so strategy is built around your caseload economics: which matter types you actually want more of, what an acceptable cost per signed case looks like, and which cases you would rather not pay for.
Law firm PPC that converts
Legal keywords are among the most expensive in Google Ads, so waste shows up immediately. We build tightly themed campaigns around practice areas, exclude the research and job-seeking traffic that eats budget, and send each click to a page that matches the matter rather than to a generic homepage. Call tracking matters here more than anywhere: most legal enquiries arrive by phone, not by form.
Compliance is part of the brief
Advertising rules for lawyers differ by jurisdiction and bar association, and platforms add their own restrictions on legal services. We keep claims, disclaimers and targeting inside those limits by design. Google’s own legal services advertising policy also requires certification in several markets, which we handle as part of setup.
Beyond paid search
Most firms need presence before the emergency too. Alongside paid campaigns we run local SEO so the firm appears in map results across the areas it serves, and SEO management for the practice-area pages that earn steady enquiries. Reporting ties spend to signed matters through web analytics setup.
