Fashion marketing agency
Clothing is the most returned category in ecommerce and the most seasonal, which makes it easy to grow revenue and lose money at the same time. A fashion marketing agency has to work to margin after returns rather than to headline return on ad spend, or it will happily scale the lines that cost you most.
Visual channels and the product feed
Discovery happens on Meta, Pinterest, TikTok and Google Shopping, and all of them read your product feed. Sizes, colours, materials, fit and availability decide what can be shown and to whom, so feed quality is usually the fastest available performance gain. We work against Google’s product data specification and keep variants from cannibalising each other.
Seasons, drops and end of range
Budget and creative follow the calendar: new season at full price, mid-season on bestsellers, end of range on clearance. Treating those phases the same way is how brands end up discounting stock that would have sold anyway.
Returns are a marketing problem
Most clothing returns are sizing, and sizing is fixed on the product page: measurements, fit notes, model dimensions and honest photography. That work belongs with marketing rather than with logistics, and we handle it through conversion rate optimization.
The second purchase
Acquisition economics in fashion only work if customers come back, so retention is built in from the start through email marketing for ecommerce, alongside paid work covered by Facebook ads management and Pinterest ads.
