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30 January | 2025

AI in Email marketing: how to get higher conversions

Max Zakhozhiy| 12| 0

Email marketing remains one of the most profitable digital marketing channels, with an average ROI of $42 for every $1 spent. However, with inboxes more crowded than ever, businesses need AI-driven email marketing to personalize, optimize, and automate their campaigns.

  • AI (Artificial Intelligence) helps eCommerce brands improve email performance by:
  • Crafting high-converting subject lines
  • Segmenting audiences for hyper-personalization
  • Automating customer journeys
  • Predicting the best times to send emails

In this guide, we’ll explore how AI boosts email marketing conversions for eCommerce businesses.

AI-Powered Subject Line Optimization

Your subject line determines whether an email is opened or ignored. AI tools analyze past performance and predict which subject lines will drive the highest open rates.

How eCommerce Brands Use AI for Subject Lines

Klaviyo: Uses machine learning to generate subject line variations based on past data.
Omnisend: Analyzes engagement history and suggests data-driven subject lines.
Mailchimp: Has an AI-powered Subject Line Helper that rates effectiveness.

Example:
An online jewelry store using Mailchimp sends a campaign for Valentine’s Day. Instead of guessing, Mailchimp’s AI analyzes previous campaigns and suggests using the subject:
💡 “Surprise Her with the Perfect Sparkle ✨ – 30% Off Today Only!”

Here we have another example from Klaviyo, that suggests using the following subjects: 

On other hand, we can write our own subject and ask AI to analyze it and suggest. Here what we have as a result:

But honestly, it only analyzes your previous performance based on the stat in the account, the same things you should already know — just like fast access during campaign setup.

However, this AI-driven approach leads to a 20% increase in open rates compared to generic subject lines.

AI for Smart Segmentation & Personalization

Gone are the days of generic email blasts. AI segments your audience based on behavior, demographics, and interests, ensuring each subscriber receives the right message at the right time.

How AI Helps in Audience Segmentation

Email segmentation is the process of dividing your email list into smaller, targeted groups (segments) based on specific criteria, such as demographics, behavior, engagement, or purchase history. Instead of sending generic email blasts, segmentation allows businesses to send personalized, relevant content that increases open rates, click-through rates, and conversions.

Instead of sending a single email to all subscribers, an eCommerce brand segments its audience as follows:
First-time buyers → “Welcome! Here’s 10% Off Your First Order!”
Frequent shoppers → “VIP Exclusive: Early Access to Our Black Friday Sale!”
Cart abandoners → “You Left Something Behind! Complete Your Purchase & Get Free Shipping!”

By delivering the right message to the right audience, the brand increases conversions and sales.

Let’s see what email marketing services can offer us in AI segmentation:

Klaviyo: AI-driven Smart Segments categorize customers by engagement level, purchase history, and predicted actions.
Omnisend: Uses AI to automatically group shoppers into “high-value customers” and “at-risk customers.”
Mailchimp: AI-based segmentation recommends which customers should receive promotions.

Let’s try. We can ask Klaviyo to suggest some prompt for segments or create our own:

And after we decided which one we want to use, just click on AI suggestion and see how it works:

Let’s try for a more complicated segment. My prompt was: Someone who visited products from Aberdeen collection during the past 180 days and didn’t purchase:

Omnisend doesn’t give us an option to create segments with AI, so we can use pre-built segments what is ok or create our own from scratch:

And Mailchimp also doesn’t give us a chance to use AI for segments, only options and filters:

AI for Send-Time Optimization (STO)

Timing is crucial in email marketing. AI analyzes past engagement patterns to predict the best time to send emails for each subscriber.

Each service has its own optimization offer, but in general, it’s the same: all the tools check historical data and optimize your sending to get the highest open rate. It means if ou don’t have any history and have a new account – this feature is useless. But let’s see what they say about it:

Klaviyo: AI-powered Smart Send optimizes delivery time per user.
klaviyo AI smart send

Omnisend: Finds the best send times based on historical engagement.

Mailchimp: Uses TimeWarp AI to adjust send times by timezone.

By using AI-powered email marketing platforms like Klaviyo, Omnisend or Mailchimp, eCommerce brands can increase conversions, recover lost sales, and boost customer retention.

Are you ready to implement AI in your email marketing strategy? Let our digital marketing agency help you automate, optimize, and scale your email campaigns! Contact us today!

30 January 2025| Max Zakhozhiy| 12| 0

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