Digital forensics marketing
Digital forensics is bought under pressure and in confidence, usually by a lawyer, an insurer, an HR director or a board that has just discovered a problem. Search volume in this category is low, but every enquiry is worth a great deal, so digital forensics marketing is about precision rather than reach.
Two audiences, not one
End clients search when an incident happens. Referrers, law firms, insurers and IT consultancies, send work repeatedly over years and are worth far more than a single case. These need different messages and different channels, and treating them as one audience is the most common mistake in this sector.
Credibility does the selling
Buyers are assessing whether your findings would survive cross-examination. Certifications, expert witness experience, methodology, chain of custody and accreditation matter more than any offer, so the site has to make them easy to verify. Anonymised case detail works where full case studies cannot be published.
Search, narrowly targeted
We build campaigns around specific case types, incident response, e-discovery, mobile and cloud forensics, fraud and insider investigation, and around jurisdiction, rather than bidding on broad cyber terms that attract students and vendors. This is also a category where discretion affects behaviour: many buyers will not fill in a form, so a phone number and a private contact route belong above the fold.
Building the referral network
Alongside paid search, digital forensics marketing should keep you visible to referrers between cases, which we do through LinkedIn ads management and email marketing services, with expertise content built through SEO management. Google’s policy on data and surveillance services restricts parts of this category, so campaigns are written to stay inside it.
