Automotive marketing
Car buyers research for weeks, visit two or three dealers, and make the final decision on the forecourt. Automotive marketing has to work over that long window and then prove which of the enquiries actually turned into a sale, which is where most dealer advertising quietly falls apart.
Stock is the campaign
Your inventory changes weekly, so campaigns built around static messaging go stale immediately. We run feed-driven campaigns that advertise the vehicles you actually have, at the prices you are actually asking, and stop promoting a car the moment it is sold.
Local reach with a realistic radius
People will travel further for the right car than for a restaurant, but not indefinitely. We set targeting from where your customers genuinely come from rather than a round number, and keep dealership listings accurate through local SEO services, since a large share of enquiries start in maps.
Aftersales is the profit most dealers underspend on
Servicing, MOT, parts and tyres carry better margins than metal and repeat predictably. Automotive marketing should include lifecycle reminders to the owners you already sold to, handled through email marketing services, not just acquisition of new buyers.
Proving the sale, not the click
Enquiries arrive by phone, form and walk-in, and close weeks later in a DMS your ad platforms cannot see. We connect call tracking and offline conversion imports through web analytics setup so bidding optimises towards sold units. Google’s offline conversion import documentation covers how that data is fed back.
