AdRoll management
AdRoll is an unique platform for retargeting users across the Internet. This platform allows you to launch different types of ads in one place and optimize your ad campaigns without switching between multiple platforms.
Retargeting is showing ads to users who have already visited your site and viewed certain pages or products. After the user has visited the site, you will be able to show them ads and, thus, bring the sale to a successful conclusion.
You can use AdRoll to launch ad campaigns such as:
– Retargeting on other sites;
– Retargeting in apps;
– Retargeting on Facebook/Instagram/Twitter;
– Email campaigns;
The AdRoll platform uses the pay-per-click model that is familiar to all advertisers. The average cost per click in AdRoll is $0.25-$0.60, while in Google Ads, the cost per click can be $2-$3 for the same categories.
AdRoll also has integrations with popular site management systems such as Shopify, WordPress, Wix, Squarespace, Weebly etc.
Leave a request and we will contact you to discuss the details of launching ad campaigns on the AdRoll platform.
What AdRoll is for
AdRoll is a retargeting and prospecting platform that buys display, native and social inventory through one interface, which suits mid-sized ecommerce and B2B teams that want cross-channel retargeting without running four ad accounts. The trade-off is a layer of abstraction over the underlying auctions, so it pays to be deliberate about what you let it buy.
Audiences and segmentation
Retargeting everyone who touched the site with the same banner wastes most of the budget. We segment by page type, cart stage, time since visit and past purchase, set frequency caps that stop the follow-everywhere effect, and exclude converters so you stop paying to advertise to customers you already have.
Creative and measurement
Dynamic creative pulled from the product feed outperforms static sets in any catalogue business, so feed accuracy matters here as much as in shopping campaigns. We measure incrementality rather than taking last-click retargeting credit at face value, reconciling through web analytics setup. AdRoll’s audience documentation covers segment setup and pixel requirements.
For retargeting run directly inside Google and Meta instead, see dynamic remarketing.
