Web hosting marketing
Hosting and domains is one of the hardest categories to advertise in. The head terms are owned by affiliate review sites, the introductory prices are below cost, and the real money arrives at renewal eighteen months later. Web hosting marketing that only measures the first payment will consistently reach the wrong conclusions.
Measure the renewal, not the signup
A signup bought on a discounted first term is not yet a customer. We model cost per acquisition against expected lifetime value by plan and by channel, and pass those values back into bidding so the platforms optimise for the customers who stay. Google’s conversion value rules documentation covers the mechanism.
Competing where affiliates do not
Trying to outrank affiliate roundups on generic terms is expensive and rarely works. The winnable ground is elsewhere: migration and competitor-alternative terms, specific stacks and CMS platforms, region and compliance requirements, and the support questions buyers ask before switching. We build content and campaigns around those through SEO management.
Churn is a marketing metric
Most hosting churn happens at the first renewal and at the first support failure. Onboarding sequences, upgrade prompts and renewal communication protect more revenue than an equivalent spend on acquisition, and we build them through email marketing services.
Signup flow and pricing pages
Plan comparison tables, upsell placement and checkout friction decide how much of your paid traffic converts. That work is covered by conversion rate optimization, with paid channels run under PPC management.
